Copywriting is a struggle. Ideas and words don’t flow regularly and fatigue can set in after days of toiling over articles and scripts and campaigns. But content creation is a continuous process, and marketers need to be savvy about how they sustain a steady cadence of copy. Artificial intelligence (AI) improves the efficiency of copy creation, helping find ideas, optimize content, and get work done faster.
This post takes you through the best AI copywriter tools to boost your productivity and scale high-quality content with less effort.
- Narrato
- Hoppy Copy
- QuillBot
- Texta
- WiziShop
- CopyMonkey
- ChatGPT
- Leadpages
- Grammarly
- BNSN
Top 10 AI tools for copy
Whether you’re looking for an AI copywriter that can co-create with you or assist with tasks like generating meta descriptions or images at scale, you will get a better idea of the tools that exist to make your life easier!
1. Narrato
What is it?
Narrato is an AI content platform with various copywriting use cases. It’s also an AI image generator and copy improver.
How does it work?
Narrato crafts copy for web pages, ads, eCommerce products, brochures, real estate listings, emails, events, and more. When the copy needs to be optimized for search engines, the tool includes relevant and important terms to help improve visibility and discoverability. Narrato can be your go-to AI copywriter for all your content needs as it also generates blog posts, social media posts, summaries of long documents, and video descriptions.
Need to repurpose existing assets into ads or brochures? Narrato repurposes content within seconds. As an AI translator, Narrato converts text into more than 20 different languages. Narrato’s AI writing assistant also checks spelling and grammar in copy, enhances copy, and converts copy into your brand voice. To ensure a consistent tone across all copy created on Narrato, you can add your brand voice to the tool and make the most of a vast library of AI templates for content creation.
Here’s an example of a short copy that Narrato created:
Check out the landing page outline that Narrato generated for Plated Harmony:
Pricing
- Free trial available
- Pro plan @ $36/mo; Business plan @ $96/mo; Enterprise plan @ custom price
2. Hoppy Copy
What is it?
Hoppy Copy is an AI email writing platform that helps you create effective email campaigns faster. Its many features cover the various aspects of implementing an email campaign.
How does it work?
Hoppy Copy offers over 60 AI templates to generate copy for all types of marketing email. You can use the templates to run every kind of email automation sequence for any email campaign. As an AI writing assistant, Hoppy Copy rewrites sections of text, changes tone, and adds persuasive CTAs. It checks for grammar mistakes and spam in email copy. It also generates images to go with your email. You can train the tool on your brand to generate copy that’s consistent in style and tone across all emails.
Pricing
- Free trial available
- Starter plan @ $39/mo; Pro plan at $79/mo; Scale plan @ $199/mo
For personalized email marketing at scale, take a look at Typeface, a Gen AI marketing platform that crafts on-brand campaigns with targeted messages and visuals for each audience. You can select from out-of-the-box templates or create your own within your brand style.
3. QuillBot
What is it?
QuillBot is a free AI paraphrasing tool and writing assistant that helps modify and enhance your text, and converts your prompts into copy. It’s also an AI and plagiarism checker.
How does it work?
As a paraphraser, QuillBot rewrites text to different requirements, like adding new vocabulary and word order, expanding/shortening/simplifying content, adding more creative flair, and more. It checks copy for grammar and translates it to over 30 languages. Other features of the tool, like academic research and citation generation, are suited to scholars.
QuillBot is not an AI content generator but a text improver and editor that makes copy creation more efficient. It’s available as an app and an extension for Chrome, Edge, and soon, Safari.
Pricing
- Free plan offers basic features and limited words
- Premium plans, starting at @ $4.17/mo offer unlimited words, advanced proof-reading, custom summaries, and more
4. Texta
What is it?
AI copywriter Texta generates marketing copy and advertisements based on the descriptions you provide. Whether you want to add posts to your blog each week or need ads for your social media channels, you can use Texta to create different types of brand content.
How does it work?
Texta is a versatile AI writer, meaning it can not only create various types of copy but also cater to different industries, channels—including Google and LinkedIn post and ad generation—and copywriting frameworks AIDA, PAS, FAB, and BAB. You can use the tool to brainstorm topics and headlines, or create content in over 16 languages, including English, Spanish, French, and German.
Using Texta is easy even if you’re unfamiliar with AI-driven tools for writing. Provide your prompt (e.g., target audience, platform, tone, and key features of your product or service), and the tool will generate copy within seconds.
Pricing
- Free trial available
- Individual plan @ $8/mo; Team plan for @ $25/mo; Scale plan for $50/mo
5. WiziShop
What is it?
WiziShop offers AI tools for eCommerce, helping you set up and promote your online store quickly and easily.
How does it work?
The tool has a strong SEO foundation and offers AI tools built on the latest AI tech and innovation. It generates taglines, brand names, product descriptions, titles, and meta descriptions, and Google and Facebook ads, among other types of marketing content. WiziShop’s SEO editor makes recommendations on optimizing content, helping businesses with little or no SEO knowledge create search engine-friendly pages.
WiziShop translates copy into a variety of languages, including English, French, Spanish, Italian, German, Dutch, and Portuguese. It also automatically removes backgrounds in product photos, saving time on editing website imagery, ad creatives, and social media content.
Pricing
- Free trial available
- Smart plan @ $40/mo (currently running a discount @ $24.90); Business plan @ $115/mo
6. CopyMonkey
What is it?
CopyMonkey is an AI tool for generating and optimizing Amazon listings. It’s useful for businesses looking to more easily manage a large volume of product listings.
How does it work?
CopyMonkey takes your product title, keywords, and features, and generates keyword-optimized bullet points and descriptions. The AI Amazon copywriter analyzes your competitors’ listings and uses search frequency rank (SFR), click share, and conversion share to apply important keywords. AI-suggested copy enhancements based on your sales results are in the works and expected to be released soon.
Pricing
- Free trial available
- Starter price @ $24/mo; Pro @ $49/mo; and a custom price for enterprise listings
7. ChatGPT
What is it?
ChatGPT is an AI-powered large language model that generates various types of copy based on your text prompts. Its many copywriting use cases make it a handy tool for marketers.
How does it work?
ChatGPT can help craft product descriptions, landing pages, sales copy, SEO copy, video scripts, and more. It can write in your brand voice—for this, you have to provide a description of your brand’s tone and examples of your existing copy. You can use the tool to generate multiple versions of headlines, email subject lines, or ad copy, and A/B test them.
As an AI content editor, ChatGPT checks your copy for clarity and tonal discrepancies. Another use case is repurposing your existing content, for example, blogs into social media content or ads. The tool also generates images and adjusts them to your requirements.
Pricing
- A free plan is likely to suffice for basic and limited everyday copywriting tasks
- Plus plan @ $20/mo and Team plan for $25/user meets heavy-duty work and data analysis, collaboration, and advanced image generation needs
8. Leadpages
What is it?
Leadpages is an AI landing page creator that generates headlines, copy, and images, helping you publish landing pages and build websites quickly and with less effort.
How does it work?
The tool’s AI engine generates copy and images in seconds. You can get different versions of headlines, copy, and images, and A/B test them to identify the best option. Tweak the prompts to find better versions and increase the likelihood of creating high-converting pages. Leadpages is especially useful for creating launch marketing assets for your brands or clients in a short period of time.
Pricing
- Free trial available
- Standard plan @ $37/mo; Pro @ $74/mo; and Conversion for $697/mo
9. Grammarly
What is it?
Grammarly is a popular AI writing assistant that checks spelling, grammar, tone, and possible instances of duplication. It can help you create polished, professional copy aligned to your brand. It doesn’t generate copy but improves your ads, emails, sales letters, and other sales and marketing content.
How does it work?
Grammarly can be installed as a browser extension, desktop app, or mobile app. The web version is best for long-form content and integration with MS Word, Google Docs, or social media sites.
The AI copywriting tool suggests ways to adjust your copy to your target audience, a particular tone, or to intent (e.g., inform, convince, describe, or tell a story). It analyzes your copy for grammar, punctuation, sentence structure, word choice, engagement, and tone consistency. It also flags overly complex sentences and removes redundant phrases and jargon to make your copy more concise.
Pricing
- Free trial available
- Premium plan @ $12/mo; Business plan @ $15/mo; Enterprise price @ custom pricing
10. BNSN
What is it?
BNSN is a promptless AI tool that creates ads, sales letters, webinars, and video sales letters.
How does it work?
BNSN is trained on the world’s most successful marketing campaigns. It integrates the patterns and strategies of top-performing copy by leading marketers and copywriter.
Copy-paste a few words from a website whose copy your ad should emulate OR add information about your company or offer into the tool. It creates a Blueprint containing the keywords and phrases to engage your ideal buyer. The Cloner feature creates unique emails, webpages, and sales letters in the style of copy you admire and matches them to your offer’s blueprint. Creator generates sales letters, webinars, VSLs, and email sequences with best-converting frameworks.
Pricing
- One-time fee of $499, along with a recurring monthly charge of $49.
- A free trial is not available.
Get more done with an AI writing assistant
A good AI copywriter makes it easier and faster to write high-quality content. If you expect to use one everyday and hand off the creation of daily content tasks to AI, it’s worth paying for a top AI writer. If you don’t create content on a daily basis but are time-constrained, the best free AI copywriting tool should do until you’re ready to ramp up copy. Keep in mind, you need to review AI-created copy to catch any issues and take the call on whether it’s good to go or requires tweaks.
Most AI copy tools are available to trial for free. On a free trial of Narrato, you will understand how an AI copywriting solution makes marketing more efficient.
