A great sales team is built on consistent, high-impact coaching.
But let’s be honest, with traditional coaching methods, sales reps forget what they’ve learned, managers struggle to track progress, and deal reviews turn into opinion-based debates.
The right sales coaching software fixes that. From AI-powered analysis to structured role-playing, these platforms make coaching measurable, repeatable, and useful.
In this blog post, we’ve rounded up some of the best sales coaching tools to make training a competitive advantage. 🎯
10 Best Sales Coaching Software
What Should You Look for in Sales Coaching Software?
Good sales coaching is about reinforcement, real-time learning, and measurable improvements. The right software actively helps reps refine their skills, close more deals, and build long-term success.
Here’s what to look for while evaluating sales coaching software. 👀
- AI-powered coaching: Automates feedback with AI-driven insights, highlighting strengths, weaknesses, and actionable steps
- Real-time feedback: Provides in-the-moment coaching during live calls, emails, or meetings to help reps adjust their approach instantly
- Conversation intelligence: Captures and analyzes customer interactions to identify patterns, objections, and winning behaviors
- Role-playing and simulations: Allows reps to practice pitches, objection handling, and negotiation strategies in a risk-free environment
- Automated deal reviews: Flags at-risk deals, highlights competitor mentions, and offers data-backed coaching recommendations
- Peer collaboration: Enables reps to learn from each other through call sharing, group coaching sessions, and best-practice libraries
- Performance tracking: Measures coaching impact with analytics that track skill development, quota attainment, and deal progression
🔍 Did You Know? The first inside sales team in the US was formed in 1957 by DialAmerica (formerly the Life Circulation Company). The entire sales team was made up of women! Why? Regrettably, because they were paid lower wages at the time. However, they quickly proved that their skills were worth far more.
The 10 Best Sales Coaching Software at a Glance
| Tool | Best For | Key Features | Pricing |
| Goal tracking, collaboration & automation | Goal-setting with OKRs, real-time dashboards, AI insights from Brain, meeting summaries, interactive coaching with Whiteboards | Free plan available; Paid plans start at $7/month per user | |
| Gong | AI-driven deal insights & sales tracking | Conversation analysis, behavior benchmarking, game tape sharing, skill gap detection | Custom pricing |
| Salesloft | Multi-channel sales engagement & automation | Conversations AI, Rhythm AI for coaching workflows, AI-powered deal guidance, performance benchmarking | Custom pricing |
| Avoma | Meeting notes & call analysis | Real-time transcription, AI call scoring, coaching playlists, revenue intelligence | $29–$99/month per user |
| Chorus | Call analysis & coaching feedback | Sales call transcription, objection tracking, CRM automation, coaching snippets | Custom pricing |
| Mindtickle | Structured sales training & skill reinforcement | Readiness index, AI-powered feedback, role-based coaching, training templates | Custom pricing |
| HubSpot | Integrated CRM & guided sales coaching | AI-guided selling, sales analytics, HubSpot Academy courses, call/email engagement tracking | Starts at $100/month per user |
| Jiminny | Conversation intelligence & coaching insights | Real-time call coaching, AI-driven insights, peer coaching, automated CRM updates | Custom pricing |
| Salesforce | Customizable sales coaching | Einstein Sales Coach, Trailhead learning platform, real-time feedback, goal alignment with Work.com | Starts at $25/month per user |
| Lessonly by Seismic | Role-play & video coaching | Sales training paths, practice scenarios, real-time feedback, content integration | Custom pricing |
The 10 Best Sales Coaching Software for High-Performing Teams
We’ve curated a list of the 10 best sales coaching software to integrate into your sales tech stack, covering their features, limitations, pricing, and reviews so you can find the right fit for your team.
Let’s get started! 💪
1. (Best for goal tracking, collaboration, and workflow automation)
, the everything app for work, helps you turn coaching insights into action with structured training plans, performance tracking, and real-time collaboration. From analyzing call feedback to setting personalized goals, it ensures coaching remains an ongoing process to drive sales growth.
Combined with the CRM, it helps you manage customer relationships, track deals, and streamline workflows all in one place. The Sales Project Management Software takes it further, helping sales teams automate tasks, monitor pipelines, and close deals faster with AI-powered insights.
Let’s explore how the platform helps.
Goals provides sales teams a structured way to set, track, and achieve measurable outcomes. Instead of vague performance expectations, sales managers and coaches can define clear Objectives and Key Results (OKRs) to ensure every training session leads to real progress.
Want to track all your goals? Turn to Dashboards.
Dashboards give sales managers, coaches, and businesses a real-time, at-a-glance view of their team’s progress. With fully customizable cards, building a CRM dashboard, tracking deal progress, monitoring rep productivity, and analyzing training completion rates becomes convenient.
To make coaching even more effective, Brain acts as an on-demand sales assistant, providing instant insights, answering questions, and surfacing relevant data when reps need it most.
Its AI Knowledge Manager instantly answers questions from Docs, Tasks, and projects, so managers and reps can quickly retrieve critical sales information. With AI-powered writing assistance, you can create personalized feedback, training materials, and sales strategies tailored to each rep’s needs.
Additionally, AI Notetaker records key takeaways from sales meetings and coaching sessions. This AI tool for meeting notes automatically captures discussions, summarizes insights, and highlights action items so that every follow-up is executed.
best features
- Document and share best practices: Centralize knowledge, including sales enablement content, proven sales strategies, objection-handling scripts, and coaching guidelines, in Docs
- Assign personalized coaching plans: Use Tasks to set up individual coaching tasks, track progress, and ensure reps complete key learning activities with deadlines and reminders
- Foster real-time feedback: Provide coaching tips, discuss call reviews, and collaborate on sales strategies within team chats on the go with Chat
- Streamline role-playing exercises: Create interactive coaching scenarios, map out sales conversations, and visualize improvement areas for reps with Whiteboards
limitations
- There may be a steep learning curve involved with setup and customization
pricing
free forever
Best for personal use
Free Free
Key Features:
unlimited
Best for small teams
$7 $10
Everything in Free Forever plus:
business
Best for mid-sized teams
$12 $19
Everything in Unlimited, plus:
enterprise
Best for many large teams
Get a custom demo and see how aligns with your goals.
Everything in Business, plus:
* Prices when billed annually
ratings and reviews
- G2: 4.7/5 (10,000+ reviews)
- Capterra: 4.6/5 (4,000+ reviews)
What are real-life users saying about ?
Straight from a G2 review:
📮 Insight: 21% of respondents want to leverage AI to excel professionally by applying it to meetings, emails, and projects. While most email apps, project management platforms, and even sales coaching software have AI integrated as a feature, it may not be seamless enough to unify workflows across tools.
changes that. As a sales coaching software, it brings AI-driven meeting notes, automated follow-ups, and real-time performance tracking into one place. Sales managers can capture coaching insights, assign skill-building tasks, and track rep progress—all without switching between apps.
2. Gong (Best for AI-driven deal insights and sales tracking)
Coaching sales teams shouldn’t feel like an endless loop of vague feedback and gut instincts. Gong turns that chaos into clarity with AI-driven insights that pinpoint what works.
You no longer have to rely on scattered notes and biased opinions; the sales collaboration software gives you a complete, data-backed view of your reps’ performance.
It tracks every conversation, highlights key behaviors, and benchmarks performance against top sellers. This helps sales coaches and managers spot skill gaps, provide targeted feedback, and scale best practices across the team.
Gong best features
- Analyze every rep’s call data to identify winning behaviors and soft skill gaps
- Provide reps with the top performers’ game tape to guide self-improvement
- Compare rep performance across teams to uncover training opportunities
- Improve win rates by turning coaching insights into actionable team-wide strategies
Gong limitations
- Its clunky interface makes it difficult to find relevant information
- Minimum seat requirement may not be ideal for small teams
Gong pricing
Gong ratings and reviews
- G2: 4.8/5 (6,000+ reviews)
- Capterra: 4.8/5 (500+ reviews)
🔍 Did You Know? The first recorded sales transaction happened in Mesopotamia, where merchants used clay tablets to track trades. Ancient CRM in action!
3. Salesloft (Best for multi-channel sales engagement and automation)
Salesloft is a leading sales engagement platform designed to help revenue teams effectively connect with prospects, manage pipelines, and close deals. It captures key buyer interactions, identifies patterns, and delivers actionable recommendations on what’s working and what needs fixing.
It makes a sales manager’s day easy, turning reps into top performers with personalized coaching, performance benchmarks, real-time feedback, deal insights, and strategic playbooks.
Salesloft best features
- Capture and analyze real-time buyer interactions with Conversations AI to uncover deal-winning behaviors
- Automate coaching workflows with Rhythm AI, prioritizing reps’ most impactful actions
- Get AI-powered deal guidance with Deals to track and close sellers faster
- Benchmark performance across teams to identify missing competencies and training opportunities
Salesloft limitations
- Limited native CRM integrations beyond Salesforce
- Frequent phone issues and intermittent outages affect reliability
Salesloft pricing
Salesloft ratings and reviews
- G2: 4.5/5 (4,100+ reviews)
- Capterra: 4.3/5 (200+ reviews)
What are real-life users saying about Salesloft?
See what this Capterra reviewer had to say:
🧠 Fun Fact: Joe Girard holds the record for selling over 13,000 cars in just 15 years! His secret weapon? Personalization. He sent handwritten notes to customers and even checked in during their service visits.
4. Avoma (Best for meeting notes and call analysis)
Avoama is an AI meeting assistant and conversation intelligence platform designed to improve sales productivity and collaboration. It transcribes meetings in real time, captures key moments, and helps managers coach reps with precision.
The platform also spots talk patterns, flags deal risks, and keeps sales reps on track with winning playbooks. Sales managers gain visibility, reps get actionable feedback, and businesses take a data-driven approach to performance improvement.
Avoma best features
- Surface deal risks and improve forecasting accuracy with revenue intelligence insights
- Provide personalized coaching with AI Call Scoring, identifying strengths and gaps
- Streamline scheduling and lead routing with automated 1:1 and team scheduling and routing
- Create curated coaching playlists of top-performing reps’ best talk tracks
Avoma limitations
- Occasional recording issues and delays in note-taker joining meetings
- Some users find the interface overwhelming, with too much information
Avoma pricing
- AI Meeting Assistant: $29/month per user
- Conversation Intelligence: $69/month per user
- Revenue intelligence: $99/month per user
Avoma ratings and reviews
- G2: 4.6/5 (1,300+ reviews)
- Capterra: Not enough reviews
5. Chorus (Best for call analysis and coaching feedback)
Chorus.ai by ZoomInfo turns sales calls into powerful insights. It automatically records and analyzes every call, email, and meeting, giving sales teams the data they need to close more deals. Capturing tone, sentiment, and engagement, the tool helps managers see exactly what’s working and where to improve.
Deal Intelligence and Market Insights help managers identify winning behaviors, coach reps effectively, and refine sales strategies. Even better? Reps see actual examples of successful calls, objection handling, and competitor mentions.
Chorus best features
- Transcribe and analyze sales calls in real time with sales call analysis
- Identify key competitor mentions and customer objections with Market Intelligence
- Automate CRM updates with Connected Intelligence, reducing manual data entry
- Create coaching libraries with Snippets and Playlists of top-performing sales moments
Chorus limitations
- Struggles with identifying participants in some calls, affecting reporting accuracy
- Some users report slow performance and interface lag
Chorus pricing
Chorus ratings and reviews
- G2: 4.5/5 (2,900+ reviews)
- Capterra: 4.5/5 (60+ reviews)
What are real-life users saying about Chorus?
A G2 reviewer summed it up like this:
🤝 Friendly Reminder: Customization is key. Tailor coaching to each rep’s unique strengths, weaknesses, and learning styles. Use assessments and feedback to create a personalized plan.
6. Mindtickle (Best for structured sales training and skill reinforcement)
Mindtickle is a leading sales readiness and enablement platform that enhances sales team performance, equipping them with the necessary skills, knowledge, and behaviors to excel in their roles. It offers a comprehensive suite of tools, including training modules, coaching programs, and analytics, all aimed at driving revenue productivity.
The platform goes beyond being a sales onboarding platform to offer interactive learning, role-based coaching, and hands-on practice with AI.
Mindtickle best features
- Track coaching impact and assess rep competencies with the readiness index
- Reinforce training with AI-powered feedback that simulates real sales interactions
- Automate skill gap analysis and assign targeted learning with coaching assignments
- Deliver structured coaching with sales plan templates and guided coaching forms
Mindtickle limitations
- No option to redo assessments without repeating the entire course
- Some mandatory videos cannot be skipped, even if they’re unnecessary
Mindtickle pricing
Mindtickle ratings and reviews
- G2: 4.7/5 (2,200+ reviews)
- Capterra: 4.8/5 (120+ reviews)
🔍 Did You Know? The global sales coaching software market size is projected to reach $6.11 billion in 2030. This means it’ll grow at a compound annual growth rate of 15.1% from 2025 to 2030. The industry’s rise can be attributed to the shift in the focus on training to reduce time spent on repetitive tasks.
7. HubSpot Sales Hub (Best for integrated CRM and guided sales coaching)
Great sales coaching starts with the right data. HubSpot’s Sales Hub makes training effortless with real-time insights into rep performance, deals, and customer interactions. It offers free sales coaching courses through HubSpot Academy, providing sales teams with valuable training materials to enhance their skills and effectiveness.
Using the sales tracking software, managers can track pipeline health, monitor sales behaviors, and provide structured feedback without disrupting workflows.
HubSpot Sales Hub best features
- Support reps with AI-guided selling, providing next-step recommendations based on deal insights
- Track rep performance and pipeline trends with sales analytics and reporting
- Streamline coaching sessions with call tracking and email engagement metrics to measure effectiveness
- Provide on-demand training with an interactive learning tool within HubSpot
HubSpot Sales Hub limitations
- Forecasting capabilities are not as strong as those of some competitors
- Frequent updates require users to relearn features and adjust workflows
HubSpot Sales Hub pricing
- Sales Hub Professional: $100/month per user
- Sales Hub Enterprise: $150/month per user
HubSpot Sales Hub ratings and reviews
- G2: 4.4/5 (12,200+ reviews)
- Capterra: 4.5/5 (470+ reviews)
What are real-life users saying about Hubspot Sales Hub?
One Capterra review puts it this way:
🔍 Did You Know? Sales pitches can change history! In the 16th Century, Johann Tetzel sold indulgences for the Catholic Church with his famous line: “As soon as the coin in the coffer rings, the soul from purgatory springs.” It brought in significant revenue and sparked the Protestant Reformation.
8. Jiminny (Best for conversation intelligence and coaching insights)
Jiminny turns every sales call, email, and meeting into revenue intelligence, automating coaching insights, call scoring, and CRM updates so teams can focus on selling. With Whisper and Chat, managers can coach reps in real time, making training more effective.
AI-driven insights, conversation intelligence, and automated admin give reps instant feedback while managers get a clear view of team performance. No more guessing in pipeline reviews—just actionable trends and improvement.
Jiminny best features
- Analyze customer calls, both video and audio, with Call Capture for valuable insights
- Enable self-improvement with peer-to-peer coaching, allowing reps to review and learn from top performers
- Use AI-driven insights with Ask Jiminny to automate admin tasks and get intel after calls
Jiminny limitations
- Poor transcription quality, especially in the case of background noise
- Occasional issues with customers joining screen shares
Jiminny pricing
Jiminny ratings and reviews
- G2: 4.6/5 (750+ reviews)
- Capterra: Not enough reviews
🧠 Fun Fact: The first ‘sales deals’ weren’t closed with a handshake—they were done through bartering. Back in 6000 BC, people traded goods and services instead of using money. Imagine swapping a goat for some wheat—that’s how commerce started.
9. Salesforce (Best for customizable sales coaching)
Salesforce’s Agentforce Sales Coach helps sales teams improve through AI-driven, customizable coaching. Managers can tailor training to real buyer scenarios, allowing reps to practice negotiations and objection handling. This helps improve their sales closing techniques in a realistic setting.
Real-time CRM data provides instant feedback, ensuring reps get guidance based on live deal contexts. With role-playing features and scalable customization, businesses can refine their sales training.
Salesforce best features
- Track performance trends with Work.com, aligning coaching goals with business objectives
- Automate sales guidance using Einstein Sales Coach, generating tailored recommendations for every deal
- Access on-demand training with Trailhead, Salesforce’s interactive learning platform for sales development
Salesforce limitations
- Its clunky interface makes finding information and running reports challenging
- Overly complex and expensive for smaller businesses, with features that may go unused
Salesforce pricing
- Starter Suite: $25/month per user
- Pro Suite: $100/month per user (billed annually)
- Enterprise: $165/month per user (billed annually)
- Unlimited: $330/month per user (billed annually)
- Einstein 1 Sales: $500/month per user (billed annually)
Salesforce ratings and reviews
- G2: 4.4/5 (23,200+ reviews)
- Capterra: 4.4/5 (18,800+ reviews)
What are real-life users saying about Salesforce?
According to one G2 reviewer:
🤝 Friendly Reminder: Preparing for coaching sessions is just as important as the session itself. Come in with specific insights, questions, and examples to keep the conversation productive and ensure your reps feel supported, not criticized.
10. SalesHood (Best for collaborative sales and peer-driven training)
SalesHood helps sales teams ramp up faster and perform better with AI-powered coaching and role-based learning. New hires get up to speed quickly with structured onboarding, while reps sharpen their skills through real-world simulations.
With efficient tools for feedback, collaboration is easy and progress trackable with this sales coaching software. The result? Faster onboarding, higher quota attainment, and ongoing sales process improvement.
SalesHood best features
- Run Coaching Huddles to foster peer learning and reinforce best practices
- Track progress with gamification, using leaderboards and badges to keep reps engaged
- Provide just-in-time coaching for contextual guidance during live deals
- Improve pitch execution with AI Pitch Practice, analyzing speech patterns and keyword effectiveness
SalesHood limitations
- Mobile app requires frequent logins, causing inconvenience
- Navigation issues, such as missing ‘Next’ buttons in training modules
SalesHood pricing
- Essential: $45/month per user
- Pro: Custom pricing
- Transform: Custom pricing
SalesHood ratings and reviews
- G2: 4.6/5 (700+ reviews)
- Capterra: Not enough reviews
🧠 Fun Fact: Benjamin Franklin wasn’t just a founding father—he was also an early sales innovator. In 1752, he co-founded an insurance company that sent reps door-to-door selling fire insurance. Talk about a hot sales tactic.
Upgrade Your Sales Playbook With
Sales coaching is about building a culture of continuous improvement that drives real revenue impact.
Every sales coaching software on this list offers something unique—while some excel at AI-driven coaching, others focus on conversation intelligence. The right choice depends on your team’s needs and coaching priorities.
However, , the everything app for work, stands out for sales coaching with its all-in-one capabilities. With goal tracking to measure rep performance, an AI Notetaker to capture key insights from sales calls, and Brain for real-time coaching, streamlines your entire sales workflow.
Pair all that with task management, team collaboration, and knowledge management, all in one integrated system with AI, and you won’t need another tool besides !
Why wait? Sign up for for free today! ✅
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