A SWOT analysis is a tool for evaluating internal and external influences on your success. Failure to consider these factors negatively impacts your business growth and exposes it to risks.
Without a marketing SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, you’re flying blind with your marketing campaigns—risking poor decisions, wasted resources, and missed opportunities.
That’s where a marketing SWOT analysis template comes in. It simplifies the process by providing a structured SWOT matrix to evaluate key areas.
This guide explores free and customizable SWOT templates to help you develop impactful strategies, seize opportunities, and stay ahead of your competitors.
🔍 Did You Know? SWOT wasn’t always SWOT. Back in the day, it was called SOFT, “Satisfactory,” “Opportunity,” “Fault,” and “Threat” analysis. 🤯
10 Free Marketing SWOT Analysis Templates for Strategic Planning 2025
What Are Marketing SWOT Analysis Templates?
Marketing SWOT analysis templates are structured frameworks that help you analyze your internal strengths, company weaknesses, external opportunities, and potential threats.
These templates make it easier to evaluate your market position, pinpoint growth areas, and spot potential risks, without creating a foundation from scratch each time you perform the analysis. They’re especially useful for campaign planning, competitor analysis, and strategic decision-making.
By leveraging a marketing SWOT analysis template, you can:
- Identify market trends and emerging competitors
- Improve internal processes and enhance business planning
- Make informed decisions
- Gain a competitive advantage
Using a business planning SWOT template is ideal for marketing teams, product managers, and small businesses. Whether you’re launching a new product line, exploring new markets, or conducting a brainstorming session, a SWOT framework gives your team a strategic starting point for success.
What Makes a Good Marketing SWOT Analysis Template?
A well-designed marketing SWOT analysis template should be user-friendly, with a clean and intuitive structure, and adaptable for different types and scales of businesses.
Here are the key features to look for in an ideal SWOT analysis template:
- Clear SWOT matrix layout: Organizes the company’s strengths, weaknesses, opportunities, and threats in a structured SWOT diagram for easy analysis
- Pre-filled, comprehensive SWOT analysis examples: Shares examples and sample SWOT analysis in marketing charts to help you create your own SWOT analysis faster
- Focus on internal and external factors: Covers both internal factors (like technical expertise) and typical external influences (like emerging competitors)
- Visually appealing design: Uses prominent labels and colors to highlight different sections like strengths and weaknesses, tables to group internal and external factors separately, or a matrix-based SWOT analysis diagram for a comprehensive overview that simplifies decision-making
- Collaboration-friendly format: Makes it easier for the entire team to contribute, whether in a live brainstorming session or a business planning meeting, or even asynchronously with handy editing tools and access control settings
- Integration with other frameworks: Aligns with PEST (political, economic, social, and technological) analysis or other market trends tools for a well-rounded approach
- Scalability for different needs: Works for small businesses, personal SWOT analysis, or large-scale competitive landscape evaluations
10 Best Marketing SWOT Analysis Templates to Explore
Based on the checklist of essential criteria, here are the best free and customizable SWOT analysis templates to help you streamline your efforts:
1. Personal SWOT Analysis Template
The Personal SWOT Analysis Template helps you assess your strengths and weaknesses as a marketer and identify opportunities and threats to your professional development. This information helps you make strategic decisions about your career and personal growth.
Use the insights you derive to create a personalized roadmap for success and break your goals down into manageable tasks and subtasks. Built-in Custom Fields, Views, and tracking tools simplify self-assessment, making the process more organized and goal-driven.
🌟 Here’s why you’ll like it:
- Structure your strengths, weaknesses, opportunities, and threats into an easy-to-understand SWOT chart
- Use Custom Statuses to track progress on each area of improvement, whether it’s getting better at data analysis or developing your CRO skills
- Use Table, Gantt, and Calendar views to analyze patterns and set improvement timelines
🔑 Ideal for: Career professionals, entrepreneurs, and students looking to evaluate personal strengths, overcome weaknesses, and seize new opportunities for career and personal development.
📮 Insight: 92% of knowledge workers risk losing important decisions scattered across chat, email, and spreadsheets. Without a unified system for capturing and tracking decisions, critical business insights get lost in the digital noise. With ’s Task Management capabilities, you never have to worry about this. Create tasks from chat, task comments, docs, and emails with a single click!
2. SOAR Analysis Template
The SOAR Analysis Template helps individuals and teams assess their Strengths, Opportunities, Aspirations, and Results in a structured way. Unlike traditional SWOT analysis, which focuses on weaknesses and threats, SOAR emphasizes positive growth and goal-oriented outcomes.
A ready-to-use whiteboard layout simplifies brainstorming, strategic planning, and team alignment, ensuring seamless decision-making and progress tracking.
📌 Example: A marketing team uses the SOAR Analysis Template to refine their upcoming product launch strategy.
- Strengths: Strong brand recognition and a highly engaged social media following
- Opportunities: Growing demand in a new market segment and untapped influencer partnerships
- Aspirations: Become the go-to brand for Gen Z consumers within 12 months
- Results: Increase website traffic by 40% and boost campaign conversions by 25%
This approach helps the team stay focused on what’s working and aligns efforts around ambitious, measurable goals.
🌟 Here’s why you’ll like it:
- Map out strengths, identify opportunities, define aspirations, and establish measurable results for your marketing processes via SOAR analysis
- Use Whiteboards for real-time brainstorming and marketing strategy planning, with helpful inputs from multiple stakeholders
- Integrate with project workflows by linking SOAR insights directly to Tasks, timelines, and dashboards
Watch this video to learn how Whiteboards optimize marketing workflows for in-house teams and agencies alike:
🔑 Ideal for: Project managers, marketing and HR teams, and strategic planners who need a goal-oriented approach to growth, innovation, and performance optimization.
💡 Pro Tip: Use the “Aspirations” section in the template to fuel long-term campaign storytelling. For example, if you aspire to lead on sustainability, start weaving that into your brand narrative today.
3. Competitive Analysis Template
The Competitive Analysis Template ensures you uncover market opportunities by keeping all competitive insights in one place, whether you are launching a new product or aiming to increase your share in a cut-throat market.
The free SWOT analysis template includes built-in tools for competitor research, comparison, and strategy development. By streamlining the competitive analysis process, teams collaborate effectively and make data-driven decisions to outperform competitors.
🌟 Here’s why you’ll like it:
- Organize competitor research, visualize insights, and track market trends to anticipate shifts and respond early on
- Ensure all competitive intelligence is centralized and easy to reference for the entire team
- Automate competitor monitoring by setting up alerts for pricing updates, product launches, or other key changes
🔑 Ideal for: Marketing professionals, product managers, and business strategists to track and outperform competitors.
🧠 Fun Fact: SWOT analysis was invented way back in the 60s, by a management consultant named Albert Humphrey at Stanford Research Institute (SRI). It remains one of those classic analytical tools that are still relevant decades later! ✨
4. Competitive Analysis Pricing Template
The Competitive Analysis Pricing Template helps businesses research, compare, and optimize their pricing strategies based on market insights. With this template, you track competitor prices, evaluate pricing trends, and adjust your rates to stay competitive while maintaining profitability.
Whether you’re a startup defining your pricing model or an established business fine-tuning strategies, this template provides a structured approach for both.
🌟 Here’s why you’ll like it:
- Track competitor pricing using a structured Competitive Analysis View for real-time comparisons
- Analyze price trends easily with customizable fields to categorize pricing models and patterns
- Monitor price fluctuations by setting automated reminders for regular competitor pricing checks
🔑 Ideal for: Business owners, pricing analysts, and marketing teams to compare competitor pricing, refine pricing models, and develop competitive strategies for sustainable growth.
5. NOISE Analysis Template
The NOISE Analysis Template helps marketing organizations assess and refine their strategic direction by breaking down key business factors into Needs, Opportunities, Improvements, Strengths, and Exceptions (NOISE).
It evaluates internal and external factors and helps teams identify what’s working, what needs enhancement, and how to optimize resources for sustained success.
With this template, businesses analyze gaps, leverage strengths, and mitigate risks in a single visual workspace.
🌟 Here’s why you’ll like it:
- Identify critical needs for your product, spot new campaign opportunities, track areas of improvement in campaign performance, leverage existing strengths, and address exceptions effectively
- Use customizable, collaborative views like Whiteboards and Tables in for streamlined planning of strategic initiatives
🔑 Ideal for: Business leaders, marketing project managers, and strategy teams to analyze performance, identify growth opportunities, and refine decision-making.
💡 Pro Tip: The “E” in NOISE is gold. Look at outliers—unexpected successes or moments when things did work smoothly. Reverse-engineer why, then replicate those conditions.
6. Analysis Framework Template
The Analysis Framework Template provides an interactive space for teams to brainstorm, categorize insights, and compare multiple business factors efficiently.
With pre-built sections for documenting platforms, target markets, delivery options, and more, it simplifies decision-making and enhances collaboration.
Using this template, users systematically analyze competitors, identify market opportunities, and refine business strategies.
🌟 Here’s why you’ll like it:
- Organize and compare competitors across various factors in a clear, structured format
- Brainstorm and collaborate on ideas in real time with team members for better strategic alignment
- Modify sections to focus on relevant competitive factors, from pricing to customer demographics
🔑 Ideal for: Market analysts, business strategists, product managers, and entrepreneurs to evaluate competitors, optimize business strategies, and make data-driven decisions.
7. Benchmark Analysis Template
The Benchmark Analysis Template helps teams compare product performance metrics, identify industry trends, and make data-backed optimization decisions. Businesses streamline their competitive analysis by visualizing key financial indicators such as unit price, sales, revenue, and profit margins directly against industry rivals.
🌟 Here’s why you’ll like it:
- Compare key financial metrics for products side-by-side in a structured layout
- Visualize financial performance with clear, color-coded sections to identify strengths and weaknesses
- Standardize benchmarking using predefined categories to ensure consistency in analysis
🔑 Ideal for: Business analysts, product managers, and executives to compare product performance, analyze competition, and make strategic pricing decisions.
8. TOWS Matrix Template
The TOWS Matrix Template helps businesses uncover insights to operate in a way that maximizes their strengths, makes weaknesses redundant, leverages opportunities, and neutralizes threats. It fosters collaboration, enhances risk management, and improves decision-making efficiency.
Whether you’re launching a new initiative or refining current operations, this template unlocks smarter planning for effective results.
🌟 Here’s why you’ll like it:
- Organize SWOT insights visually using a Whiteboard for easy brainstorming
- Track progress with Custom Task Statuses like Open and Complete
- Customize workflows with tailored fields to categorize strengths, weaknesses, opportunities, and threats
🔑 Ideal for: Business strategists, project managers, and executives who need a structured approach to strategic decision-making.
🔎 Did You Know? Using real customer quotes or NPS data can validate (or challenge) what you think your strengths and weaknesses are. Sometimes the biggest gap is between perception and reality.
9. Minimalist SWOT Analysis Template by Canva
The Minimalist SWOT Analysis Template by Canva is created to help businesses, entrepreneurs, and strategists assess their SWOT effectively. Its clean design ensures clarity, making it easy to present insights professionally.
Whether you’re developing a new product line for your business or evaluating market risks, this template allows you to clearly analyze and easily communicate key takeaways to your team or stakeholders.
🌟 Here’s why you’ll like it:
- Visualize critical insights in a neatly designed four-quadrant format
- Customize text, fonts, and colors to match your branding and preferences
- Organize information efficiently with dedicated sections for Strengths, Weaknesses, Opportunities, and Threats
🔑 Ideal for: Entrepreneurs, business analysts, project managers, and marketing teams to analyze business strategies, market conditions, and competitive landscapes.
10. Startup SWOT Analysis Template by Template.net
The Startup SWOT Analysis Template by Template.net offers a structured way to assess strengths, weaknesses, opportunities, and threats. This visually appealing and easy-to-edit template helps entrepreneurs and business teams gain clarity on internal and external factors affecting their startups.
With its intuitive design, this template allows users to customize sections, collaborate efficiently, and make data-driven decisions.
🌟 Here’s why you’ll like it:
- Organize insights using a structured SWOT matrix to categorize business strengths and challenges efficiently
- Collaborate seamlessly by sharing the template with team members for real-time input and brainstorming
- Export and share in multiple formats, including PDF, PNG, and PowerPoint, for easy distribution
🔑 Ideal for: Entrepreneurs, startup founders, and marketing teams looking to assess market positioning, identify growth opportunities, and mitigate risks effectively.
Power Your SWOT Analysis with
SWOT analysis is essential for marketers, business leaders, and startup owners. It provides valuable insights for strategic planning frameworks, competitive positioning, and risk mitigation, helping businesses stay ahead.
, the everything app for work, helps streamline your marketing SWOT analysis with powerful features like real-time collaboration, AI-powered insights, and customizable dashboards.
It allows you to easily track key findings, assign action items, and integrate data from multiple sources for a comprehensive analysis.
Plus, with 1,000+ customizable templates, it boosts efficiency and workforce productivity. With , your marketing strategies become data-driven, agile, and impactful at the same time.
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