Businesses need quality content. But creating a winning content strategy requires more than posting content. You need a flexible system that also keeps you accountable.
That’s precisely what a content calendar delivers.
With the right content calendar tool, planning your next month or quarter becomes easy. A solid content calendar software helps you stay agile, delivering engaging content while responding to trends with speed.
In this article, we’ll explore the best content calendar software available and help you choose the right fit for your workflow.
11 Best Content Calendar Software for 2025
Top 11 Content Calendar Software at a Glance
| Tool | Best For | Key Features | Pricing* | Ratings |
| Visual planning and execution of content campaigns for teams of all sizes | Drag-and-drop Calendar View, AI scheduling, AI content assistant, workflow automation | Free plan available; Custom pricing available for enterprises | G2: 4.7/5 Capterra: 4.6/5 | |
| CoSchedule | Social publishing, campaigns, and content management for mid- to large-sized teams | Unified calendar, ReQueue automation, AI Social Assistant, AI Marketing Assistant, social inbox | Free; Paid plans start from $29/month per user | G2: 4.4/5 Capterra: 4.4/5 |
| Planable | Fast, collaborative content reviews and approvals for large teams and agencies | Real-time previews, multi-step approvals, version history, comments | Free; Paid plans start from $39/month per workspace | G2: 4.6/5 Capterra: 4.5/5 |
| Buffer | Simplifying multi-channel publishing for small teams | Post repurposing with AI, multi-platform scheduling, content boards, engagement inbox, browser extension | Free; Paid plans start from $5/month per user | G2: 4.3/5 Capterra: 4.5/5 |
| ContentStudio | Multi-channel content management at scale for mid-sized to large agencies | Unified calendar, blog + social publishing, content discovery, AI assistance, analytics, custom roles | No free plan; Paid plans start from $29/month per user | G2: 4.6/5 Capterra: 4.7/5 |
| Loomly | Structured team collaboration and approval workflows for large teams | Role-based access, content previews, approval stages, post ideas and templates, analytics | Free plan available; Custom pricing | G2: 4.6/5 Capterra: 4.6/5 |
| Sendible | Large agencies anaging multiple brands and client approvals | Brand-specific workspaces, white-label dashboards, AI assistant, bulk scheduling, monitoring tools | No free plan available; Paid plans start from $29/month per user | G2: 4.5/5 Capterra: 4.6/5 |
| StoryChief | Unified multichannel publishing and collaboration for enterprise teams | Multi-platform scheduling, SEO + AI, team workflows, content audits | Free; Paid plans start from $59/month per user | G2: 4.6/5 Capterra: 4.7/5 |
| Kapost | Aligning content ops with the customer journey for large businesses | Journey mapping, workflow builder, asset gallery, performance dashboards | Custom pricing | G2: 4.0/5 |
| Google Sheets | Flexible and budget-friendly content calendars for freelancers and small teams | Real-time collaboration, custom formatting, template support, timeline add-ons | Free | G2: 4.6/5 Capterra: 4.7/5 |
| Trello | Visual planning and content task management for small teams or solopreneurs | Kanban boards, Calendar Power-Up, Butler automation, AI assistance, checklist collaboration | Free; Paid plans start from $6/month per user | G2: 4.4/5 Capterra: 4.5/5 |
How to Choose the Right Content Calendar Software?
The right content calendar software acts as your command center for content planning, team collaboration, and publishing workflows, allowing you to publish posts directly across multiple social media platforms.
Here’s what to look for in an ideal content calendar software:
- A visual calendar view with drag-and-drop scheduling to map and reschedule social media posts at a glance
- A built-in space to create posts, preview them, and store creative assets in a centralized content library
- Team collaboration features like approvals, task assignments, and comments to keep everyone aligned
- Integrations with social media calendar tools that let you schedule posts and publish content across all your accounts
- Reporting and analytics to track performance and adjust your social media strategy with data-driven insights
- AI assistance built in, to help with brainstorming content ideas and generating quick copy and images for social media channels
👀 Fun Fact: NASA’s moon landing was a content calendar masterclass. In the months leading up to Apollo 11, NASA collaborated with broadcasters and journalists on a series of well-timed educational pieces and behind-the-scenes content.
The 11 Best Content Calendar Software for Marketing Teams
It’s time to retire your spreadsheets. Managing your social media content calendar will become much easier with these tools:
How we review software at
Our editorial team follows a transparent, research-backed, and vendor-neutral process, so you can trust that our recommendations are based on real product value, including the user interface.
Here’s a detailed rundown of how we review software at .
1. (Best for visual planning and execution of content campaigns)
With the involvement of writers, designers, platforms, and timelines, the complexity of content pipelines becomes overwhelming. Too much on your plate, and you risk missing deadlines, publishing low-quality content, or losing client trust.
tackles this with two key tools built for content teams: Calendar and the Calendar View.
Efficiently plan and manage content schedules
Calendar is an AI-powered scheduling assistant that helps you automatically block focus time, reschedule tasks, and stay aligned with your daily goals.
It integrates with Google Calendar, Outlook, and your task list to suggest the best times to work on campaigns, create content, or attend meetings.
On the other hand, Calendar View gives content and social teams a visual, drag-and-drop interface to map tasks by day, week, or month. You can reschedule social media campaigns with a click, track task owners, and spot overlapping work in seconds.
If you’re using for multiple clients, chances are you’re handling more than one calendar. Here’s a guide on how to manage it all efficiently on Calendars:
When Instagram Reels and blog post deadlines collide, marketing teams using can easily shift priorities directly in the interactive calendar.
also supports custom workflows that let you build a clear content pipeline: from draft to review to publish.
This is what Derek Clements, Marketing Manager at BankGloucester said about .
Get more done, faster, with AI and templates
Overloaded with tasks? You can apply social media calendar templates and automate recurring tasks to free up time. Plus, ’s AI Writer for Work can help generate campaign ideas and create social media copy, captions, and briefs directly inside tasks.
Brain also suggests task updates based on meeting transcripts, auto-generates templates for recurring content types, and answers questions about your calendar or campaign assets.
For example, you can ask, “Which posts are still awaiting approval?” and get a real-time response.
Looking to automate your tasks even further? AI Agents act on your behalf to keep your content calendar running without manual effort.
From generating images for posts to updating task statuses and sharing progress summaries in real time, these agents reduce busywork so your team can focus on content creation
To make things even easier, offers a ready-to-use Content Calendar Template explicitly built for marketing and social teams. Unlike a basic spreadsheet, this template combines an interactive calendar, customizable workflows, and task tracking.
This template is ideal for teams who want to stay ahead of deadlines, maintain a consistent posting schedule, and keep everyone aligned on content goals throughout the year.
best features
- Organize social media posts visually with drag-and-drop Calendar View
- Auto-schedule tasks, meetings, and focus time using Calendar
- Build and automate structured workflows for content production using Recurring Tasks and Automations
- Speed up content creation, generate ideas, and surface content insights using Brain
- Connect with tools like Google Drive, YouTube, and more for seamless content management
- Control who can view or edit your content calendar for secure collaboration
- Monitor content progress and team workload with visual Dashboards and reports
limitations
- Can feel complex for small teams needing only basic scheduling
- Learning curve for setting up advanced workflows and automation
pricing
free forever
Best for personal use
Free Free
Key Features:
unlimited
Best for small teams
$7 $10
Everything in Free Forever plus:
business
Best for mid-sized teams
$12 $19
Everything in Unlimited, plus:
enterprise
Best for many large teams
Get a custom demo and see how aligns with your goals.
Everything in Business, plus:
* Prices when billed annually
The world’s most complete work AI, starting at $9 per month
Brain is a no Brainer. One AI to manage your work, at a fraction of the cost.
Try for free
ratings and reviews
- G2: 4.7/5 (10,400+ reviews)
- Capterra: 4.6/5 (4,200+ reviews)
What users have to say about
This G2 review noted:
2. CoSchedule (Best for managing social publishing, campaigns, and content in one calendar)
Consistency is often where social strategies fail because teams lack a system to organize and repeat what works.
Tools like CoSchedule solve this dilemma by giving you a unified calendar built for repeatable success. This content and social calendar lets you manage posts, blogs, email promotions, and events in one place.
The tool offers native support for marketing workflows with built-in social publishing, WordPress integration, and campaign performance analytics purpose-built for content-heavy teams.
With features like drag-and-drop scheduling, ReQueue automation, social media templates, and built-in AI tools, you can ensure that your best content is never wasted.
CoSchedule best features
- Plan and publish across platforms with a unified social media calendar
- Repurpose top-performing content using ReQueue automation
- Create platform-ready posts instantly with the AI Social Assistant and 1,600+ prompt templates
- Generate blog outlines, images, and campaign content ideas with the AI Marketing Assistant
- Monitor and manage social engagement in one place with the Social Inbox
- Use drag-and-drop scheduling to manage blog, email, and social content in a single calendar view
CoSchedule limitations
- Advanced campaign features are only available in higher-tier plans
- Limited custom branding options unless using the Agency or Marketing Suite
- May not be ideal for teams that don’t publish across multiple content types
CoSchedule pricing
- Free Calendar
- Social Calendar: $29/month per user
- Agency Calendar: $69/month per user
- Content Calendar: Custom pricing
- Marketing Suite: Custom pricing
CoSchedule ratings and reviews
- G2: 4.4/5 (150+ reviews)
- Capterra: 4.4/5 (100+ reviews)
What users have to say about CoSchedule
This Capterra review highlighted:
3. Planable (Best for fast, collaborative content reviews and approvals)
For many teams, the biggest delay in social content is approvals. Waiting on feedback, chasing clients for sign-off, or struggling with unclear comments can derail even the best-planned social media calendar.
Planable solves this by offering a real-time, collaborative space where you can create, review, and approve social media posts just like they’d appear on the final platform.
Built for social media managers and agencies, Planable offers side-by-side views for feed and calendar planning, content previews that mirror real posts, and simple approval flows.
Plus, you can tag teammates, leave comments directly on content, and use version history to track changes.
Planable best features
- Preview content exactly as it will appear on social platforms
- Generate captions, copy, and hashtags with AI help
- Set up multi-step approval workflows for clients or managers
- Collaborate in real time using comments, tags, and version history
- Plan content in feed view or calendar view for better scheduling
- Use shareable links to get feedback from external stakeholders without login friction
- Create and share reports to update clients on their analytics
Planable limitations
- Analytics capabilities must be purchased separately as an add-on
- Limited integrations compared to larger social media management tools
- Pricing can add up quickly for larger teams needing full workspace access
Planable pricing
- Free
- Basic: $39/month per workspace
- Pro: $59/month per workspace
- Enterprise: Custom pricing
Planable ratings and reviews
- G2: 4.6/5 (850+ reviews)
- Capterra: 4.5/5 (310+ reviews)
What users have to say about Planable
This G2 review featured:
4. Buffer (Best for simplifying multi-channel publishing for small teams and solo creators)
You’ve just finished editing a Reel, writing a caption, adding hashtags, and posting it on Instagram. Now, you need to reformat the same content for TikTok, adjust the tone for LinkedIn, and queue it for X.
This juggling act happens daily for solo creators and small teams, and it’s exhausting.
Buffer is designed to reduce that strain. It gives you one place to write, schedule, and tailor content for 10+ platforms, so you never have to start from scratch.
The tool’s AI Assistant helps repurpose your content instantly, while the new calendar view offers complete visibility into your week or month. Plus, with its browser extension, you can queue content to your calendar from anywhere.
Buffer best features
- Create once and customize content for every platform using AI-powered post repurposing
- Plan and schedule posts with a clear calendar or queue view across 10+ platforms
- Organize content ideas into visual boards and reuse them anytime
- Engage with followers across Instagram and Facebook from a single inbox
- Analyze top-performing content, best times to post, and audience demographics
Buffer limitations
Buffer pricing
- Free
- Essentials: $6/month per user
- Team: $12/month per user
Buffer ratings and reviews
- G2: 4.3/5 (1,000+ reviews)
- Capterra: 4.5/5 (1,500+ reviews)
What users have to say about Buffer
This Capterra review shared:
5. ContentStudio (Best for managing multi-channel content at scale)
If your team handles both blog content and social posts, chances are you’re duplicating efforts. This means drafting captions separately, switching scheduling tools, and chasing approvals across email threads.
ContentStudio solves this by centralizing content creation, curation, and publishing in one place, whether you’re planning an email campaign and a blog series or repurposing Reels into LinkedIn posts
With the ability to store, organize, and share all your media assets in one place, and simple approval workflows that let you get quick feedback and approvals, this tool cuts down a lot of time and effort involved in day-to-day social media management.
If you’re short of inspiration, the AI Assistant can quickly generate text, images, and captions for your posts.
ContentStudio best features
- Build multi-platform content calendars with drag-and-drop scheduling
- Automate content creation and publishing to social media and blogs from a single dashboard
- Discover trending content using keyword-based search and RSS feeds
- Create client-ready, white-labeled reports with engagement analytics
- Set up custom roles, approval workflows, and internal comments for team collaboration
ContentStudio limitations
- Learning curve for advanced automation and multi-brand setup
- Blog post publishing requires CMS setup and may not support all platforms
- Pricing increases steeply as you add more users and workspaces
ContentStudio pricing
- Standard: $29/month per user
- Advanced: $69/month per user
- Agency Unlimited: $139/month per user
ContentStudio ratings and reviews
- G2: 4.6/5 (350+ reviews)
- Capterra: 4.7/5 (670+ reviews)
What users have to say about ContentStudio
This G2 review noted:
📮 Insight: 18% of our survey respondents want to use AI to organize their lives through calendars, tasks, and reminders. Another 15% want AI to handle routine tasks and administrative work.
To do this, an AI needs to be able to understand the priority levels for each task in a workflow, run the necessary steps to create tasks or adjust tasks, and set up automated workflows.
Most tools have one or two of these steps worked out. However, has helped users consolidate up to 5+ apps using our platform! Experience AI-powered scheduling, where tasks and meetings can be easily allocated to open slots in your calendar based on priority levels. You can also set up custom automation rules via Brain to handle routine tasks. Say goodbye to busy work!
6. Loomly (Best for structured team collaboration and approval workflows)
Your team just wrapped a new campaign draft, which your manager must approve by Friday.
The next step involves a flurry of Slack messages, email threads, and missed updates.
Loomly offers a cleaner way to move content from idea to approval. Instead of chasing feedback, every team member gets a defined role like contributor, reviewer, or approver, with automated steps to follow. That way, posts are approved on time, with fewer surprises and no last-minute scrambling.
The platform also eases the daily task of thinking up new post ideas with its post and hashtag suggestions. You can create, import, and edit visuals to suit every social network and even create post templates for recurring post types.
Loomly best features
- Assign roles like contributor, reviewer, or approver to clarify who does what
- Preview posts in platform-specific mockups before publishing
- Track progress with approval stages, comments, and activity logs
- Get automatic post ideas based on trends and connected social accounts
- Monitor performance with built-in analytics for each platform
Loomly limitations
- No social media AI tools
- Creative teams may find the workflow too rigid
- Limited integrations beyond core platforms
Loomly pricing
- Free
- Beyond: Custom pricing
- Enterprise: Custom pricing
Loomly ratings and reviews
- G2: 4.6/5 (1,780+ reviews)
- Capterra: 4.6/5 (500+ reviews)
What users have to say about Loomly
This G2 review captured:
👀 Fun Fact: In the 1930s, radio dramas were created specifically to entertain homemakers, with shows sponsored and even produced by soap brands like Procter & Gamble. These shows followed weekly programming calendars, making them early forms of serialized brand content.
7. Sendible (Best for managing multiple brands and client approvals)
Client approvals are one of the most significant slowdowns in agency workflows. It takes brands an average of 10 days to approve a single piece of content, time that could be better spent creating, scheduling, or optimizing campaigns.
Sendible cuts through this bottleneck with brand-specific workspaces, built-in approval workflows, and white-label dashboards that make content reviews faster and more professional.
Whether you’re working with one client or 30, Sendible helps you deliver content on time without the back-and-forth.
The platform also simplifies post planning and scheduling with bulk imports, a built-in content library, and even repeated scheduling of evergreen content. With AI Assist, you can cut the time needed to write and optimize captions as well.
Sendible best features
- Manage multiple client brands in dedicated, customizable workspaces
- Accelerate post creation with AI Assist and the built-in content library
- Offer clients branded dashboards with white-label options
- Use smart queues and bulk scheduling to manage high-volume posting
- Collaborate through approval workflows, internal notes, and task assignments
- Monitor brand mentions and keywords across social and web with built-in listening tools
Sendible limitations
- No free plan, only free trial
- Interface feels dated compared to newer tools
- Mobile app is less reliable for scheduling or collaboration
- Limited AI-assisted features for content creation
Sendible pricing
- Creator: $29/month per user
- Traction: $89/month per user
- Scale: $199/month per user
- Advanced: $299/month per user
- Enterprise: $750/month per user
Sendible ratings and reviews
- G2: 4.5/5 (880+ reviews)
- Capterra: 4.6/5 (130+ reviews)
What users have to say about Sendible
This G2 review featured:
8. StoryChief (Best for unified multichannel publishing and content collaboration)
Most content teams waste hours switching between external tools. StoryChief eliminates that friction by centralizing your entire content operation through an intuitive content calendar.
Instead of switching back and forth between Google Docs, CMS logins, and endless email approvals, your team can co-create and publish from one place, with multichannel scheduling built in.
With built-in SEO optimization, AI assistance for drafting and tagging posts, and integrations with CRMs and tools like OneDrive, StoryChief makes the modern social media marketer’s life much easier.
StoryChief best features
- Centralize your entire content calendar across blogs, social media, newsletters, and more
- Auto-publish to 1000+ channels, including CMS, social media, and Google My Business
- Collaborate with internal and external teams using approval workflows and briefs
- Optimize content before publishing with built-in SEO guidance and AI tools
- Track performance across platforms with unified analytics and content audits
StoryChief limitations
- Initial setup and onboarding may feel complex for smaller teams
- The cheaper social media plans have limited features
- Custom workflows and content writing templates have limited flexibility for niche use cases
- High-tier pricing may not suit solo marketers or lean startups
StoryChief pricing
- Free
- Small Business: $59/month per user
- Agency: Custom pricing
- Enterprise: Custom pricing
- AI Content Agent is available as an add-on at $60/month
StoryChief ratings and reviews
- G2: 4.6/5 (30+ reviews)
- Capterra: 4.7/5 (130+ reviews)
What users have to say about StoryChief
This Capterra review stated:
👀 Fun Fact: In 1900, the Michelin brothers published a free guide for drivers that included maps, hotel tips, and restaurant recommendations. The logic? If people drove more, they’d need more tires. Content marketing genius long before it had a name.
9. Kapost by Upland (Best for aligning content operations with the customer journey)
Only 13% of marketing leaders report content strategy as their top challenge, but that low number masks a much bigger issue. The real struggle lies in execution.
Kapost helps B2B marketers unify their content operations across teams and platforms with a strategy-first approach. It helps plan initiatives across multiple social media accounts through a social media planner and maps content to customer journey stages.
You can also track production and approval workflows and measure performance in one place while ensuring brand guidelines are being met.
With Kapost, you can build galleries of approved content, publish to multiple platforms, and connect with tools like Salesforce, HubSpot, and Marketo for better cross-functional visibility.
Kapost by Upland best features
- Map content directly to buyer stages, personas, and campaign goals using Canvas
- Centralize all content in one searchable repository with version control and filters
- Collaborate on marketing initiatives with Studio’s workflow builder and calendar views
- Empower sales teams with on-demand, persona-specific assets via the Gallery module
- Track content performance and ROI with insights dashboards across departments
Kapost by Upland limitations
- Steep learning curve and adoption time for cross-functional teams
- High pricing may not suit startups or small teams
- UI can feel outdated and less intuitive than newer platforms
Kapost by Upland pricing
Kapost by Upland ratings and reviews
- G2: 4.0/5.0 (40+ reviews)
- Capterra: Not enough verified reviews
What users have to say about Kapost by Upland
This G2 review noted:
10. Google Sheets (Best for flexible and budget-friendly content calendars)
Content planning doesn’t always need complex tools or steep learning curves. For teams that value simplicity, collaboration, and complete control over formatting, Google Sheets remains one of the most underrated calendar tools out there.
This popularly used document tool can double as a content calendar software, and is surprisingly powerful for building editorial calendars that adapt to your needs, especially when paired with timeline views or templates.
And if you’re already tracking tasks, metrics, or budgets in Sheets, your calendar can sit right alongside everything else.
Google Sheets best features
- Allow real-time collaboration with unlimited team members
- Support custom formatting for color-coded, branded calendars
- Enable add-ons like timeline view for visual planning
- Integrate with Google Calendar and Drive for centralized planning
- Offer free, downloadable media planning templates for fast setup
Google Sheets limitations
- Manual formatting is needed for color-coding, tagging, and filtering content types
- Challenging to manage content across multiple brands or regions in a single view
- Hard limits on rows/cells can affect very large or multi-year editorial calendars
Google Sheets pricing
Google Sheets ratings and reviews
- G2: 4.6/5 (43,190+ reviews)
- Capterra: 4.7/5 (13,200+ reviews)
What users have to say about Google Sheets
This G2 review noted:
11. Trello (Best for visual planning and content task management)
For many content teams, structure is what turns ideas into output. But not every team needs a heavyweight tool to organize that structure.
Trello offers a highly visual, drag-and-drop approach to content calendar management using Boards, Lists, and Cards.
You can create a card for each content task, assign due dates, labels, and assignees and checklists, and move them across custom stages like “Ideas,” “Drafting,” “Design,” and “Published.” The Calendar Power-Up provides a comprehensive overview of all scheduled tasks.
Trello’s Butler automation also helps eliminate repetitive actions like moving cards after due dates or alerting teammates on status changes. Higher-tier plans also give you AI assistance to generate and proofread copy and brainstorm content ideas.
Trello best features
- Visualize content pipelines using drag-and-drop Kanban boards
- Sync deadlines with the Calendar Power-Up for timeline clarity
- Automate workflows with Butler for routine task handling
- Collaborate through comments, mentions, file attachments, and checklists
- Integrate with Google Drive, Slack, and hundreds of other tools
Trello limitations
- Lacks built-in analytics or campaign performance tracking
- The free version limits automation and Power-Ups
- Not ideal for complex content approval workflows or multi-channel publishing
Trello pricing
- Free
- Standard: $6/month per user
- Premium: $12.50/month per user
- Enterprise: $17.50/month per user (billed annually)
Trello ratings and reviews
- G2: 4.4/5 (13,600+ reviews)
- Capterra: 4.5/5 (23,600+ reviews)
What users have to say about Trello
This G2 review featured:
Here are three more content calendar tools that offer strong planning, publishing, and collaboration features:
- Notion: Helps you build customizable content calendars, organize brand guidelines, and collaborate in one workspace
- Airtable: Combines spreadsheet familiarity with database power for teams that want to customize every field and switch between grid, calendar, and gallery views
- Monday.com: Empowers marketing teams to build structured workflows with content calendars, approval stages, automations, and status boards
and Clock In Your Content Strategy
Consistency in content marketing is more important than occasional brilliance. Without a clear plan, even your most creative ideas fizzle.
Content calendar software does more than just show you what’s scheduled. It brings structure to your creative process, aligns your team, and makes deadlines feel a lot less stressful.
While many tools on this list do a fantastic job with specific tasks—like scheduling or approvals— brings it all together. It gives you a single place to manage content, collaborate with teammates, track deadlines, and even generate content ideas with AI.
Ready to leave scattered spreadsheets and last-minute scrambles behind? Sign up for now!
Everything you need to stay organized and get work done.
