Creating for TikTok can feel like a constant race for the next great idea. You have the passion for your niche, but turning that into a steady stream of engaging videos can be exhausting. How do you find what your audience truly wants? How do you write a script that holds attention past the first three seconds? And how do you do it all over again tomorrow?
ChatGPT is your secret weapon: a dedicated creative assistant ready to help you brainstorm, write, and plan.
In this guide, you will find powerful prompts for the real challenges creators face, such as finding your unique angle in a crowded space or planning how to earn your first dollar.
To use these prompts, simply copy the text, replace the bracketed information [like this] with your own details, and paste it into ChatGPT.
I. Foundational Strategy & Branding
Before you create a single video, you need a solid foundation. Use these prompts to define your purpose and audience.
1. Defining Your Niche & Audience Persona
Instead of guessing who you’re talking to, create a detailed persona. This helps you craft content that truly resonates.
- Act as a social media strategist. I am starting a TikTok account in the niche of
[e.g., sustainable home cooking]. My goal is to[e.g., teach busy professionals how to cook low-waste meals].
Create a detailed “Audience Persona” for my ideal follower. Include their:- Demographics (Age, Location, Occupation)
- Goals and aspirations related to my niche
- Pain points and challenges
- The type of content they are looking for on TikTok
2. Developing Your Core Content Pillars
Don’t be a one-trick pony. Content pillars help you create variety while staying on-brand.
- Based on my TikTok niche of
[Your Niche]and my target audience of[Your Target Audience, e.g., college students on a budget], help me develop 3-5 core content pillars.
For each pillar, provide:- A name for the pillar (e.g., “Budget Bites,” “Study Hacks”).
- A brief description of the content type.
- 3 example video ideas that fit within that pillar.
3. Competitor Analysis & Finding Your Gap
Understand what works for others in your space and, more importantly, what they’re missing.
- Analyze the potential TikTok strategy for these 3 accounts in the
[Your Niche]space: @[Competitor1], @[Competitor2], and @[Competitor3].
Based on their public content, identify:- Their likely content pillars.
- Their most successful video formats (e.g., tutorials, skits, talking head).
- A significant content “gap” or underserved topic that I can focus on to stand out.
II. Ideation & Content Creation
Now that your strategy is set, it’s time to generate and create compelling content.
4. Generating Structured Video Ideas
Move beyond simple lists. Get fully-formed ideas that are primed for the algorithm.
- Generate 10 TikTok video ideas for my account about
[Your Topic]. My target audience is[Your Target Audience].
For each idea, please include:- A Viral Hook: The first 3 seconds to grab attention.
- Video Concept: A brief description of the video.
- Format Suggestion: (e.g., “fast-paced tutorial,” “talking head with text overlay,” “duet with this type of video”).
- A Call-to-Action (CTA): What I should ask the viewer to do.
5. Writing a Detailed TikTok Script
A good script ensures your video is concise, engaging, and delivers value from start to finish.
- Write a script for a
[length, e.g., 45-second]TikTok video about[Video Topic]. The tone should be[e.g., energetic and motivational].
Structure the script with these elements:- Hook (0-3 seconds): A shocking statement or a relatable question.
- Main Body (4-35 seconds): Deliver the core value with 3 key points.
- Climax/Payoff (36-40 seconds): A final reveal or powerful summary.
- Call-to-Action (41-45 seconds): Tell the viewer what to do next.
Also, include suggestions for on-screen text overlays and visual cues (e.g.,
[Visual: Point to text on screen]).
6. Repurposing Existing Content
Work smarter, not harder. Turn your existing content from other platforms into TikTok gold.
- I have a
[blog post/YouTube video/podcast]titled “[Title of Your Content]” about[Topic of Your Content].
Extract the 5 most valuable key points and transform them into 3 distinct TikTok video concepts. For each concept, provide a hook, a brief outline, and a suggestion for the video format.
III. Optimization & Engagement
A great video is only half the battle. You need to optimize it for discovery and engage with your community.
7. Crafting High-Impact Captions & CTAs
Your caption is valuable real estate. Use it to provide context, spark conversation, and drive action.
- I’ve created a TikTok video that shows
[briefly describe your video, e.g., me sharing 3 tips for better sleep].
Write 5 different captions for this video. Each caption should:- Be short and engaging.
- Include a strong Call-to-Action (CTA) with a specific goal (e.g., encourage comments, drive profile clicks, get saves).
- Ask a question to spark conversation in the comments.
8. Developing a Tiered Hashtag Strategy
Don’t just copy and paste popular hashtags. Use a strategic mix to maximize your reach.
- Create a tiered hashtag strategy for my TikTok video about
[Your Video Topic].
Provide 3 sets of hashtags:- Broad Reach (3-4 hashtags): Popular tags related to the general topic (e.g., #marketingtips).
- Niche Specific (3-4 hashtags): Tags that reach my ideal audience (e.g., #smallbusinesstiktok).
- Community/Ultra-Niche (2-3 hashtags): Tags that build community and target a hyper-specific group (e.g., #etsysellerhacks).
9. Responding to Comments
Engaging with comments is one of the best ways to boost your video’s performance and build a loyal following.
- My TikTok video about
[Video Topic]is getting comments. I need help responding in an on-brand way. My brand voice is[e.g., witty, supportive, professional].
Draft 2 different reply options for each of these common comment types:- A positive compliment: e.g., “This is so helpful, thank you!”
- A specific question: e.g., “What tool did you use to do that?”
- A slightly negative or challenging comment: e.g., “I don’t think this would work for me.”
IV. Growth & Monetization
Turn your creative outlet into a strategic channel for growth and income.
10. Building a Content Calendar
Stay consistent and organized with a content calendar that aligns with your pillars.
- Create a 1-week sample TikTok content calendar for my account in the
[Your Niche]niche. My content pillars are[Pillar 1],[Pillar 2], and[Pillar 3].
For each day of the week, suggest:- A video idea that fits one of the pillars.
- The recommended content format (e.g., tutorial, trend, Q&A).
- A time of day to post based on my target audience of
[Your Target Audience].
11. Brainstorming Monetization Strategies
Plan how you can turn your influence into income.
- My TikTok account focuses on
[Your Niche], has[Your Follower Count]followers, and my audience is primarily[Describe your audience].
Brainstorm 5 potential monetization strategies that are a natural fit for my brand and audience. For each strategy, explain the pros, cons, and the first actionable step I should take to explore it. Examples include digital products, brand partnerships, coaching, affiliate marketing, etc.
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