Discover 11 powerful social media automation tools, both free and paid, to save time, boost consistency, and streamline your content strategy across platforms.
Trying to stay consistent on multiple social media platforms without burning out?
If you’re managing your brand’s online presence or juggling multiple clients as an agency, social media automation tools can save you hours of manual work.
These tools help you schedule posts, analyze performance, and even generate content, giving you more time to focus on strategy and creativity.
In this guide, we’ve rounded up 11 social media automation tools, both free and paid, that can help you automate various social media tasks. From content creation to visuals, we’re sure you’ll find the right tool to save time and streamline your workflow.
Firstly, What Is a Social Media Automation Tool?
A social media automation tool is software that helps you complete repetitive social media tasks without having to do them manually every time.
Instead of logging in every day to post content, respond to comments, or pull performance reports, these tools can handle that for you. They’re designed to save time, increase consistency, and reduce the effort it takes to stay on top of your social accounts.
Why Use Social Media Automation Tools
You’ll know this tool well, but posting content consistently takes time and effort. Social media automation tools are designed to make that process easier, especially when you’re managing multiple social media accounts for your clients.
Automation tools can help you:
- Schedule social media posts across platforms in advance, ensuring a steady content cadence without the need to log in every day.
- Optimize posting times based on historical engagement data, so your content goes live when your audience is most active.
- Create post variations for A/B testing or to tailor content by platform (e.g., longer captions for LinkedIn, visuals for Instagram).
- Auto-respond to comments or DMs with pre-set templates or chatbot integrations.
- Analyze performance metrics across all channels in one dashboard, helping you refine your strategy based on real results.
11 Free and Paid Social Media Automation Tools
Alright, let’s get to the reason you’re here—the tools. Before we dive into the details of each, here’s a quick snapshot of what we’ll be covering:
- Social Media Collaboration and Client Approvals: Gain
- Visual Content Creation: Canva
- Podcast Website Automation: Podpage
- AI Video Generation: invideo AI
- Video and Audio Editing: Descript
- Content Research and Insights: BuzzSumo
- Bio Link Landing Pages: Taplink
- Social Video Editing: Veed.io
- Link Shortening and Tracking: Switchy
- AI-Powered Ad Creatives: AdCreative AI
- PPC Optimization and Negative Keyword Management: Karooya
1. Gain—Social Media Collaboration and Client Approvals
Gain is a social media collaboration and content approval platform built for agencies and teams that need to manage high volumes of content without getting bogged down in email threads or spreadsheets. Its biggest strength lies in automation.
With fully customizable content approval workflows, dedicated workspaces for each client, and auto-publishing across all your channels, Gain eliminates repetitive tasks and keeps content moving—fast. It’s the only platform that brings these automation-first features together to simplify collaborative content management at scale.
Key features:
- Dedicated client workspaces to organize content, teams, and calendars by brand or client.
- Automated, customizable approval workflows that include internal reviews and client feedback—no manual chasing required.
- Native client previews and intuitive approvals with magic logins, in-context feedback, and one-click sign-off.
- A historical log of all feedback requests and approvals.
- Auto-scheduling and publishing to all major social platforms once content is approved.
- Centralized content management and collaboration tools designed to help teams scale without chaos.
Starting price: Plans begin at $99/month (billed yearly) for small teams managing up to 6 clients.
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2. Canva—Visual Content Creation
Don’t need much of an introduction, Canva is a well-known and well-loved tool that speeds up the process of designing graphics, videos, and branded content for social media and beyond. With ready-made templates sized for every platform, it makes creating polished graphics and short videos fast, even for non-designers. Built-in tools let you schedule posts, auto-resize designs, and keep branding consistent across teams.
Key features:
- Thousands of templates tailored for Instagram, Facebook, TikTok, and more
- Brand Kit to store logos, colors, and fonts for consistency
- Magic Resize and AI-powered tools to create variations quickly
Starting price: Free plan available. Pro starts at $15/month or $120 for a year.
3. Podpage—Podcast Website Automation
Podpage automates the creation of podcast websites and makes it easy to turn each new episode into shareable, social-ready content. Every time you publish a new episode, it generates a new page with show notes, transcripts, and SEO-friendly formatting.
Key features:
- Automatically pulls in new episodes from your podcast feed
- Creates episode pages with show notes, transcripts, and SEO tags
- Built-in social sharing tools for easy promotion
Starting price: Free 14-day trial and the basic version starts at $12/month (billed yearly).
4. invideo AI—AI Video Generation
invideo AI transforms written content into short-form social media videos automatically. Paste a script, blog post, or article, and the platform generates a complete video with scenes, visuals, voiceovers, and captions. It’s a fast way to repurpose long-form content into eye-catching clips built for feeds and reels.
Key features:
- AI turns scripts or URLs into videos in minutes
- Customizable templates for different social platforms
- Stock media library with video, audio, and graphics
Starting price: Plus plan starts at $28/month (billed yearly).
5. Descript—Video and Audio Editing
If you’re a content creator repurposing video clips for social media, you might want to check out Descript. With Descript, you can edit video by editing text, cut out filler words with one click, and generate subtitles instantly. Descript is ideal for turning long-form recordings into short, shareable clips without heavy lifting.
Key features:
- Automatic transcription with speaker detection
- Remove filler words and silences with one click
- Audiogram and video clip creation for social sharing
Starting price: Hobbyist paid starter plan begins at $16 per person/month (billed yearly).
6. BuzzSumo—Content Research and Insights
BuzzSumo takes the guesswork out of social content planning by surfacing what’s already working online. It tracks social media trends, viral posts, and influential creators across platforms, helping you spot opportunities fast. With automated alerts and performance breakdowns, you can shape your content around proven engagement.
Key features:
- Content analyzer to see what’s trending by topic or domain
- Social engagement tracking across Facebook, LinkedIn, and others
- Alerts for brand mentions, keywords, or competitor activity
Starting price: Content Creation paid plans start at $159/month (billed yearly).
7. Taplink—Bio Link Landing Pages
Taplink gives your bio link a serious upgrade by turning it into a mini landing page made for social media audiences. Add buttons, videos, contact forms, payment options, or messengers—all in just a few clicks. Instead of sending followers to a single static link, you can guide them through a whole experience.
Key features:
- Drag-and-drop landing page builder for Instagram, TikTok, and more
- Integrates with messengers, forms, and payment systems
- Track clicks and conversions with built-in analytics
Starting price: Free plan available. Paid plans start at $3/month (billed annually).
8. Veed.io—Social Video Editing
Veed.io makes it easy to turn rough video footage into polished content tailored for social platforms. You can add subtitles, crop for different aspect ratios, overlay text, and trim clips in minutes. It’s a solid option for social media teams who need fast, clean edits without diving into complex software.
Key features:
- Auto-generate subtitles and translate them instantly
- Resize videos for different social platforms
- Easy drag-and-drop timeline editor with templates
Starting price: Free plan available. Lite plans start at $12/month per Editor (billed yearly).
9. Switchy—Link Shortening and Tracking
Switchy helps you get more out of every link you share on social media. Create shortened, branded URLs that are fully customizable and track how each one performs in real time. With targeting options and retargeting pixels, it’s a smart way to drive more clicks and conversions from your social media posts and bios.
Key features:
- Smart link retargeting with pixel integration
- A/B test different versions of the same link
- Real-time click tracking and performance dashboards
Starting price: Starts at $39 for one user (billed yearly).
10. AdCreative AI—AI-Powered Ad Creatives
AdCreative AI automates the process of designing social ads that look good and perform even better. It uses machine learning to generate visuals, headlines, and ad copy tailored for your target audience. Ideal for busy marketers running paid campaigns across platforms like Facebook, Instagram, and LinkedIn.
Key features:
- Automatically generates ad banners, headlines, and social post designs
- A/B testing recommendations based on predicted performance
- Integrates with Google Ads, Facebook, and LinkedIn
Starting price: Starter plan begins at $25/month (billed yearly).
11. Karooya—PPC Optimization and Negative Keyword Management
Karooya specializes in optimizing paid search and social ad campaigns by automating negative keyword management. By filtering out irrelevant traffic, it helps you stretch your ad budget further and improve overall campaign efficiency. Especially useful for advertisers running large-scale PPC across platforms like Google and Facebook.
Key features:
- Auto-suggests negative keywords to filter irrelevant traffic
- Works with Google Ads and Microsoft Ads
- Tracks cost savings from keyword optimizations
Starting price: Subscription fee is $900 for 6 months, effectively $150 per month.
FAQs
If you’re running an agency, Gain is one of the best options out there for client collaboration and content approval features. It’s built to manage content workflows between team members and clients, making it easy to keep everyone in the loop. From planning and scheduling to collecting feedback and approvals, Gain is tailored for agencies that need structure and efficiency.
This is a common myth in the world of social media. While there have been isolated reports suggesting certain platforms might deprioritize content posted through third-party tools, there’s no consistent evidence that automation tools directly hurt your post reach or visibility. Most major platforms, including Facebook, LinkedIn, and X, support or tolerate automation as long as you’re following their terms of service. What matters more is the quality of your content, your engagement rates, and how well your posts resonate with your audience.
Social media management is a broader category that includes strategy, engagement, analytics, and content planning. Automation is one part of that; it handles the repetitive tasks like scheduling posts, generating captions, or tracking metrics so you don’t have to do it all manually.
Choose Your Tools Wisely
There are a lot of social media automation tools out there, but finding the right ones can completely change how you work.
If you’re just getting started, pick one or two tools that can help you address your biggest bottlenecks. And if you’re already using some of these, now might be the time to test something new and level up your content strategy.
For agencies managing multiple clients, Gain is one of the top social media automation tools. It does more than publish posts—it centralizes your content calendars, routes content approvals automatically, and publishes across Facebook, Instagram, LinkedIn, X (Twitter), TikTok, Pinterest, Threads, and Google Business Profile once everything is signed off.
If you’re ready to cut through content approval chaos, start with Gain today!
