Facebook analytics tools are dashboards or programs that marketers and small businesses use to track and analyze both paid and organic performance metrics from their Facebook accounts.
Those metrics can include data like views, likes, follower growth, engagement, click-throughs, and comments.
The right Facebook analytics will also reveal audience insights, such as who is seeing your posts or following your account, with data on audience demographics.
Reviewing and analyzing your Facebook performance can help you understand what’s working well and what needs improvement. Because if it can’t be measured, it can’t be managed.
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12 best Facebook analytics tools for 2025
Trying to figure out how to measure your content’s performance on Facebook? Here’s a quick run-down of the top Facebook analytics tools available, starting with our personal fave.
Sure, we’re a little biased. But with so many helpful features, it’s kind of impossible not to include Hootsuite’s analytics tools here.
Between the customizable dashboards, intuitive benchmarking tools, and robust audience analysis features, Hootsuite makes it easy to share insights with your team and impress stakeholders with smart analytics reports.
And because the Hootsuite dashboard connects to all of your social accounts — including Instagram, X, TikTok, Pinterest, LinkedIn and YouTube — you can see all of your social analytics in one place and catch overarching social trends impacting your brand and accounts.
Key features:
- General analytics. Find out where your brand excels — and where you need to improve. Track key metrics like reach, engagement rate, impressions, likes, shares, plays, clicks, saves, comments, video views, new followers, total followers, profile visits, reactions, negative feedback rate, website clicks, average time watched, number of messages, daily engaged users and more.
- Reporting. Set up custom boards that give you valuable insights into your most important Facebook metrics. You can also look up much more granular information, including real-time page performance and individual Facebook post performance. Quick-start your reporting using our handy templates.
- Recommendations. Get personalized recommendations for the best times to post Facebook content based on goals such as engagement, brand awareness, and more.
- Industry and competitive benchmarks. Measure how you compare to industry benchmarks and even specific competitors.
Price: Try it for free for 30 days. Pricing starts at $99 per month.
You don’t have to take our word for it, either. Here’s what other social media managers are saying:
⭐ ⭐ ⭐ ⭐ ⭐
Great for beginner to intermediate social media managers, an example when Hootsuite is perfect is when you are still learning campaign management targets, the analytics are really great.
Facebook shut down its in-platform Facebook Analytics tool in 2021, replacing it with Meta Business Suite.
Business Suite is a tool for managing ads, commerce and content publishing for both Facebook and Instagram. It also features a basic tool for reviewing post engagement and Facebook Page analytics.
Key features:
- Insights. Review post performance.
- Trends. Track key trends to see patterns for success.
- Audience information. Check out demographics for your target audience.
Price: Free
Buffer is another social media management tool that comes with analytics tools for Facebook and beyond.
It connects with Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, and Mastodon.
Source: Buffer
Buffer is relatively light on analytics features. It doesn’t offer metrics for all platforms and doesn’t come with social listening features, paid content tracking, or competitive benchmarking.
However, Buffer’s user-friendly dashboard is straightforward, making it great for social media managers who just want a simple tool.
Be sure to read our guide to Hootsuite vs. Buffer for more on how these solutions compare.
Key benefits: Simple solutions for basic Instagram performance tracking
Price: Buffer’s basic plan is free. More advanced plans range from $5 to $100/month.
Sprout Social is a social media management tool that offers scheduling and analytics for all the major social media platforms.
Source: Sprout Social
Like Hootsuite, Sprout offers an analytics dashboard that provides information on both your paid and organic posts.
And while Hootsuite offers more features and integrations, Sprout is quite a bit more expensive. Compare Hootsuite and Sprout to see which one works best for you.
Key benefits:
- In-depth reporting across social networks
- Best suited for larger organizations
Pricing: Plans range from $199 to $399 per seat/month.
Rival IQ focuses on competitive analysis. Along with the usual Facebook analytics information (including engagement metrics and demographics), you can use the Rival IQ dashboard to analyze your top competitors.
Key features:
- At-a-glance performance. Likes, comments, posts, reactions and demographic information in one place
- Competitive benchmarking. Comprehensive reporting on rival accounts so you can see how you stack up
- Facebook ad analytics tool. Track your campaigns and placement, and view demographic information
- Head-to-head reports. Compare your Facebook Page to your competitors to see performance patterns and key trends
Price: Plans start from $239 per month.
Keyhole is a social listening and analytics tool.
Monitor the performance of your Facebook business page and competitors’ and optimize your engagement. Use Keyhole’s hashtag and keyword tracking to keep up with trends.
Key features:
- Sentiment analysis. Monitor brand mentions to see who’s talking about your brand and, more importantly, how they feel about it.
- Recommendations. Based on your goals — like more followers, improved engagement or increased conversions — Keyhole provides data-backed recommendations for things like type of content, when to post, and how many words to use.
- Competitor analysis. How do you stack up against your rivals? Keyhole’s competitor analysis feature lets you see your performances side by side.
Price: A basic profile analytics account starts from $39/month. Social listening accounts start from $79/month.
This social media analytics tool allows you to track everything from Facebook post impressions to engagement to growth and link clicks. Social Status also helps you analyze ads, competitors and influencer campaigns.
Key features:
- Multi-channel reports. Compare your Facebook performance to your other accounts
- Paid and organic breakdowns. Analytics for both ads and content
- Competitor benchmarking. Review how your performance is compared to your competitors
Price: A limited free plan (no reporting tools) is available. The Starter plan starts at $29/month.
Quintly’s advanced social media analytics (choose from more than 500 metrics!) dig in deeper than Meta and offer some serious customization and flexibility. Choose between layered Facebook insights or extensive ones, and analyze your performance against competitors and brands that inspire you.
Key features:
- Custom reports: Build and automate reports that deliver the data you care about most.
- Custom dashboards: Choose from 500+ metrics to show your key data points at-a-glance.
- API integration: Get full data flexibility with Quintly’s API integration.
Pricing: From $410 a month
Vaizle takes social media data from Facebook and all your other key platforms and interprets the results into actionable daily tips. Get your insights delivered in easy-to-digest graphs and charts.
Key features:
- Competitive analysis: See what hashtags and post-types are working best for your competition.
- Custom reports: See a live preview of your report as you create a custom one in a few clicks; add notes and comments to give your team context.
- Recommendations: Vaizle calls itself your “personal social media analyst,” providing not just data but suggestions for action.
Price: Full plans start from $29/ month
Key features:
- Metric monitoring: Monitor your campaign results and track your social KPIs
- Strategic insights: Content ideas and trends, customized to you and your industry
- Competitive analysis: See how your competitors’ social content is performing and how you stack up against industry standards
Price: Plans start from $83/month
Sotrender’s social media analytics reporting aims to provide users with performance stats and actionable insights. Professional Facebook reports come together quickly, and it’s easy to monitor competitors’ organic and paid posts.
Key features:
- Automated reporting. AI-enhanced reports offer unique insights
- Competitive analysis. See your competitors’ results side-by-side with your own.
- Brand equity. Sotrender’s proprietary “industry indexes and scores” help measure brand equity and performance.
Price: Accounts start from $69/month
NapoleonCat’s social media management tool features publishing, analytics, and a social inbox. It collects performance data from Facebook, Instagram, LinkedIn, and YouTube.
Source: NapoleonCat
Key features
- Visual analytics graphs
- Easy competitive analysis
- Customizable reports
Price: Basic plans start at $32/month.
FAQs about Facebook analytics tools
How do I get Facebook analytics?
To collect and review your Facebook analytics, you’ll need to use a third-party Facebook analytics tool like Hootsuite, or Meta Business Suite. Third-party products keep track of all of your Facebook metrics: your views, likes, engagement rate, shares, audience demographics, Facebook ad performance and so on.
What replaced Facebook Analytics?
Meta discontinued the original Facebook Analytics tool in 2021. Meta Business Suite is the tool that replaced Facebook Analytics, but there are so many other great third-party programs out there that can give you insight into your Facebook performance.
In other words, if you’re looking for alternatives to Facebook Analytics, Meta Business Suite isn’t your only option. Hootsuite Analytics, for instance, tracks your Facebook data in detail alongside your results from other social accounts. This simplifies your social media analytics work. It saves time and makes it easy to compare aggregate results across networks or against your industry average.
Manage your Facebook presence alongside your other social media channels using Hootsuite. Schedule posts, share videos, engage your audience, and measure the impact of your efforts — all from one simple dashboard. Try it free today.
