121 Freshly Picked Spring Content Ideas | WordStream

Spring is a time of growth. And that can go for your business, too!

The trick is to catch people with the right messaging as they’re thinking about all things spring. And that’s what we’re here to help you with.

This big list of spring content ideas will help you connect with all your followers and customers, regardless of their springtime proclivities. Travel, spring cleaning, holidays…we’ve got something for all of it.

Spring-themed content ideas

Let’s get right to the good stuff. These spring content ideas tap into primordial drives we all feel as the weather warms, like refreshing our spaces and reinvigorating ourselves.

Spring cleaning

You know that feeling when you crack open your windows and let that first burst of spring air through your house? That’s what your followers are feeling right about now. Engage them with some cleaning tips to make the most of this transition time.

Spring content ideas - spring cleaning tips on Instagram.

Maybe it’s a list of spring cleaning things to do (like getting the gunk out of the dishwasher filter). Or it could be a showcase of new cleaning products and implements (new mop, anyone?).

That’s just a start. Here’s a handful of other spring-cleaning content ideas:

Tweak your list and send a blog post full of house maintenance tasks to tackle in the spring (cleaning gutters, reattaching hoses, etc.).
Create similar lists for yards and vehicles (maybe even post a YouTube video explaining how to deep clean your vehicle)
Interview a cleaning or yard-care influencer on any of the topics we’ve mentioned.
Share the mental and physical benefits of having a clean space.
Create a springtime maintenance calendar with to-dos specific to each month of the season.

💪 Get a year’s worth of marketing ideas! Download The Only Marketing Calendar You Need

Spring health and fitness

New Year’s resolutions may be a faded memory by the time spring rolls around. But the fresh air often re-ignites the need to be active. That’s what these spring content ideas will address.

This is a pretty organic topic for healthcare professionals to cover. Dedicating your monthly newsletter to offering injury-avoidance tips is a great place to start.

But you don’t have to be a physical therapist to help your fans live their healthiest life. Here are a few options any brand can take part in:

Get your staff to share their favorite healthy spring recipes and send them to your loyalty program members.
Talk to your local farmer’s market and send out a list (or an infographic) of when local produce will be ready and ripe.
If your typical customer has kids, they’re probably looking for places to take them this spring. Help them find the newest and best kid-friendly adventures.
Same idea as above, but do it for doggos (think dog parks, dog-friendly patios, etc.).
One downside of spring is allergies, so your audience would appreciate some ideas that help them survive allergy season.

Spring travel

Cabin fever tends to set in around mid-January, so any content about travel and adventure will be well-received.

These don’t need to be globe-trotting, multi-national excursions. A simple post or email highlighting local greenways would work.

There are so many directions you can take your spring travel-themed content. Try a few of these:

Help people plan their summer travel. Share helpful websites, talk about new airline routes, or let a family travel expert take over your social media feeds.
Create a list of awesome “staycation” local adventures and help your fans be tourists in their own town.
Curate some spring promotions on airfare, camping sites, theme parks, or other adventures.
How about a list of packing tips or a review of new travel gadgets to get people ready for their next trip?
Make a top five list of places for your target audience (like top five budget-friendly trips this spring)
Spring break is a big deal for many families. Jump on the trend with spring break ideas for either at-home or travel destinations.

Spring content ideas for April

April and its showers bring a lot more than May flowers. Easter (this year, at least) and April Fools’ Day, for starters. But dozens of other April holidays and special observances are also worthy of your spring content calendar.

April Fools’ Day (April 1)

April Fools’ Day is a pretty big event on social media. It’s time to bring your best prank or funny video. Or, like in this example, post a bunch of prank ideas people can try at home or in the office. Of course, keep them harmless and friendly so no one gets hurt.

How else can you partake in the fun? Try these options:

Prank your audience by announcing a new and ridiculous product on social media or share an upcoming “sale” that would never actually take place in a rational world.
Get followers to share their most successful April Fools’ Day pranks.
Record videos of your employees playing funny little pranks at work.
Write a pranking email subject line that fools people for a minute.

📈 Don’t settle for intermittent growth. Get your copy of Always-On Marketing: The Not-So-Secret Strategy for Unstoppable Growth

Easter (April 20)

Easter is among the most popular holidays of the season, so make sure to show up on and before the big day.

A classic Easter greeting is a good option. Make it personable by featuring people from your business or even your pets. This simple post is hard to scroll past.

If you want to get a little more elaborate for this holiday, we’ve got you covered. You’re sure to find something your customers will love from these Easter-themed spring content ideas:

Have an Easter egg hunt at your location, film it, and share it with your followers.
Host an Easter egg coloring contest where people share their creations (a great way to capture some user-generated content).
Offer a roundup of Easter-themed events or even organize one of your own. Reach out to other businesses for a co-marketing opportunity (and some help organizing).
Dress up as the Easter Bunny and hand out candy either in your place of work or the community (use a hashtag like #WheresTheBunny[town] to generate buzz).
Use this list of Easter slogans to write a pithy post or email.

Dog Appreciation Month

Do we really need another reason to celebrate our four-legged friends? That’s a rhetorical question. Of course, we do. And Dog Appreciation Month is the perfect reason to do it in April.

Besides being fun, celebrating pets is absolute social media gold. Plus, it’s easy for anyone with a dog and a camera to play along. Here’s how one skating rink clawed in attention for Dog Appreciation Month.

Here’s a pack of creative canine content ideas for your spring calendar:

Dog parade (enough said).
Publish an April newsletter with dog grooming tips, especially as we enter hotter months.
Video a vet giving food advice for different types of dogs (overweight, senior, puppies, etc.).
Have a dog day at your location with free treats, on-site experts, and even a fashion show that you can video and use in your April social media plan.
Speaking of fashion, would your followers LOVE to see dogs in their best spring outfits? If so, ask everyone to post their pups all dressed up.

Spring content ideas for May

May starts off strong with the Kentucky Derby, Star Wars Day, and Cinco de Mayo in the first week of the month. But the fun doesn’t end there. We’ve got spring-approved content ideas straight through Memorial Day toward the end of the month.

Star Wars Day (May 4)

Star Wars Day is a fun way to share in an iconic piece of pop culture. And here’s a cool way to do it. Host a Star Wars dress-up event your employees and followers can participate in.

You don’t need the force for these springtime Star Wars content ideas. With a little creativity and a love for all things Skywalker, you can connect with your target audience this May.

Create a how-to post with a whole Star Wars-themed party plan, including food, drinks, music, and decorations (blue milk is optional).
There’s nothing a fandom loves more than trivia, so get your Jedi riled up with a Star Wars trivia contest.
Post a bracket with all of the Star Wars movies and ask people to vote on their favorite.
Use the right hashtags, including #maythefourthbewithyou, #starwarsday, and #usetheforce.

Mother’s Day (May 11)

Moms deserve the best day ever, so your Mother’s Day content should be stellar. We’ve collected some fantastic content ideas that’ll help you make mom feel amazingly appreciated.

Check out this self-care guide that’s written by moms for moms.

It’s a perfect example of giving moms the platform to do what they do best: care for others.

Now that the bar is set appropriately high, dig into these spring content ideas you can use for Mother’s Day.

Write a heartfelt Mother’s Day Instagram post celebrating your mom or moms in general.
Share a Mother’s Day gift guide full of creative ideas for moms who like travel, fashion, DIY, or other hobbies.
Ask followers to share stories of their moms, including those maternal figures who step into the role.
Celebrate the moms in your business.
Highlight a Mother’s Day event either at your location or at area small businesses.

Memorial Day (May 26)

If there is ever a time for understated reverence, it’s Memorial Day. It’s the day when people across the US take time to remember everyone who gave their lives in service of their country. That means your content should keep the theme of honoring those sacrifices.

The most common way to commemorate the day is with an image and a meaningful social media caption.

You can share Memorial Day content before the actual day, too. Some of these ideas would be good to post or email a week in advance to help people get ready for the day and long weekend.

Write a Memorial Day message that includes a famous quote about the military, sacrifice, gratitude, or a similar theme.
Simply dedicate part of your May newsletter to explain your hours of operation over Memorial weekend so people know what to expect.
Have a “nominate a hero” event where people share stories of their loved ones.
Promote red, white, and blue-themed outfits, recipes, or flower arrangements.
Host a community BBQ with food, prizes, and giveaways, and promote it ahead of time in your May content.
Get more ideas for memorable Memorial Day social media posts here.

Spring content ideas for June

June feels like summer, but the first three weeks of the month are actually spring. So, your content and social media plan for this month should straddle that seasonal line. Overall, it’s a lot of sun, fun, and beachy-type vibes with some very important days of observance mixed in.

Father’s Day (June 15)

Moms aren’t the only parents who have a special day dedicated to them in spring. This year, June 15 is when we tell all the dads how grateful we are for everything they do.

Here’s a particularly sweet way to include Father’s Day in your June content. Video yourself, or maybe several members of your team, sharing a cherished memory of time with Dad.

Here are several more ideas you can use in your content mix this Father’s Day:

Share a dad joke in your Father’s Day messages.
Offer a way to opt out of Father’s Day messages for people who may find the day a little more challenging.
Share a Father’s Day social media post highlighting some of the best dads in your community.
Create a Father’s Day photo collage of dad pics from your coworkers or followers.
Prompt ChatGPT to write an ode to dads and post it online.
Read this list of Instagram captions for even more ideas.

Juneteenth (June 19)

June 19 officially became a federally recognized holiday in 2021, but the significance of the day stretches back over 150 years. The event celebrates the emancipation of enslaved African Americans at the end of the Civil War.

It’s good to remember the gravity of this important memorial when deciding what to share. One really good option is to call attention to the day and share a few resources for people to learn more.

No matter what you do, don’t be salesy and promotional for this one. Instead, try some of these other content options to spread awareness for Juneteenth:

Show off some Black-owned businesses, post about their products and services, and share their stories.
Create a list of places in town to learn about Black history, like monuments, museums, and bookstores.
Partner with a local chef who specializes in African cuisine and share recipes to make a Juneteenth feast.
Curate a reading list for Juneteenth filled with Black authors and histories of the Civil War and the fight for freedom.
Post quotes from African American leaders past and present.

Summer Solstice (June 20)

This year, June 20 is both the longest day of the year and the first day of summer. Send spring out with a bang by sharing tips for enjoying the pinnacle of sunny days.

You could, for instance, crowd-source fun ways to beat the heat, like this account did.

Let’s keep the party going with these solstice-themed spring content ideas:

Help your followers plan the perfect summer solstice bonfire.
Share a summer solstice survival guide with safety tips like sun protection, staying cool, and avoiding bee stings.
Make a list of the best places to watch the year’s latest sunset.
Work with a yoga instructor and offer some fun sun salutations.
Fill a blog post or newsletter with the significance cultures put on the summer solstice.

Heat up your marketing with these spring content ideas

The best marketing strategies maintain a connection with customers all year long. That’s doubly important in spring when so many important events take place.

This list of spring content ideas will keep you in front of buyers throughout the season. There are plenty of options, no matter what you sell and who you sell it to.

Now, let’s put even more smart spring tactics on the table with these additional guides:

121 Freshly Picked Spring Content Ideas | WordStream

Contents