Every sales team wants to win more leads and close more deals. But how do you make that happen? With a solid sales plan, of course!
A sales plan allows your team to focus on your goals while taking only the necessary steps to achieve them. It has everything you need to win, which means it’s often a comprehensive guide—and that takes time.
And we’re guessing you’re already pressed for time. ⏲️
Fortunately, creating a plan doesn’t have to be complicated—with the right template, you can simplify the process.
That’s why we’re sharing this list of the best sales plan templates. Not only are these sales strategy templates absolutely free, but they’ll also save you time so you can start closing those deals faster. ⚡
What Is a Sales Plan and Why Create One?
A sales plan is your roadmap for how to make sales effectively. Think of it in the same way that a business plan guides the strategy for your company or a marketing plan sets out how you’ll find, reach, and serve your ideal customers.
A good sales plan sets out your sales goals, objectives, and sales activities. It considers your target customers, brand, products, services, and needs—and covers which sales tactics and strategies you’ll use to close deals, as well as which metrics you’ll use to measure success.
Your sales strategy plan is a practical plan that outlines who’s responsible for what, the resources you’ll need, and the overall goals you’re working toward. Without one, your sales team will feel lost and struggle to connect with your customer base.
With a successful sales plan, though, the sales manager and the entire team will know exactly what you’re trying to achieve and the steps needed to get there. 📚
Top Sales Plan Templates at a Glance
| Template name | Download template | Ideal for | Best features | Visual format |
| Sales Plan Template | Get free template | Sales managers, team leads | Executive summary, tactics/strategies, task tracking, accountability | List |
| Sales and Marketing Plan Template | Get free template | Sales & marketing teams, cross-functional campaigns | Shared goals, KPI tracking, dashboards, collaboration | List |
| Sales Strategy Guide Template | Get free template | New sales teams, companies entering new markets | Strategy prompts, target market, nested docs, benchmarking | Doc |
| Sales Pipeline Template | Get free template | Sales reps, managers, B2B sales | Visual pipeline, custom statuses, risk spotting, task automation | List/Board |
| Sales KPI Template | Get free template | Sales leaders, KPI tracking | Custom fields, status tracking, reports, dashboards | List/Board |
| B2B Sales Strategy Template | Get free template | B2B sales teams, SaaS, enterprise | Market research, stakeholder analysis, buyer personas | Doc |
| Sales Calls Template | Get free template | SDRs, AEs, high-volume outreach | Call tracking, reminders, CRM integration, follow-up automation | List/CRM |
| Sales Tracker Template | Get free template | Sales teams, pipeline management | Lead/deal tracking, dashboards, automations, owner assignment | List/Board |
| Sales CRM Template | Get free template | Startups, SMBs, sales teams | Custom pipelines, automations, Kanban/List/Table views, integrations | CRM/List |
| Sales Report Template | Get free template | Sales managers, analysts | Pre-built layouts, KPI fields, automated reminders, dashboards | List/Board |
| Project Reporting Template | Get free template | Sales ops, project managers | Dynamic dashboards, AI summaries, exportable reports | Doc/Dashboard |
| Sales Page Template | Get free template | Marketing/sales teams, product launches | Content/design/approval tracking, launch checklists, performance metrics | List/Board |
| Sales Plan Template by GoodDay | Download this template | Teams using Word/Google Docs | Visual timeline, Kanban, customizable fields, progress indicators | GoodDay |
| Word Sales Plan Template by TemplateLab | Download this template | Teams/freelancers needing offline Word templates | Multiple formats, customizable, goal/action planning | Word |
| 30/60/90 Day Sales Plan Template by CaptivateIQ | Download this template | New sales reps, onboarding, team rollouts | Structured objectives, onboarding phases, status tracking, accountability | Google Sheets |
How to Choose the Best Sales Plan Template?
There are so many different sales plan templates out there. Some are designed for specific niche audiences, while others are more generic and easier to customize. How do you know which is the right template for you?
When you’re thinking about using a sales plan template, consider the following:
- Ease of use: Is the template easy to use? Will everyone in the team structure and sales planning process be able to understand it fully?
- Customization: Can you personalize the template to match my sales goals?
- Sales collaboration: Can your sales team work on this template together in real time?
- Integrations: When you create a sales plan, can you integrate this template with other aspects of your sales pipeline or workflow, like task management?
- Artificial intelligence: Can you use a built-in AI writing tool or copywriting tool to help complete the template? Are there sales automation features that speed up the process?
- Platform: Which sales app is this template best suited for? Do you have it already, or should you invest in it? What’s the pricing like?
Asking yourself these questions will help you determine your needs and choose a template that matches.
15 Free Sales Plan Templates in Word, Excel, and
Now that you have a better idea of what you’re looking for, let’s explore what’s out there. Take a look at our hand-picked selection of the best sales plan templates available today for Microsoft Word and sales enablement tools like .
1. Sales Plan Template
Smart sales teams use a sales plan to map out their route to success. The best sales teams use the Sales Plan Template by to simplify the process and ensure they don’t leave anything out.
This template is designed with all the structure you need to create a comprehensive sales plan that can drive results. Use this template to set SMART (specific, measurable, achievable, relevant, and time-bound) business goals; plan strategies and tactics; and organize all your sales ideas in one place.
Why you’ll like this template:
- Get three distinct sections that cover the executive summary, all the way through to specific tactics and strategies
- View task titles, deadlines, who’s responsible, approval status, and a visual progress bar to stay on track
- Consolidate all sales tasks and initiatives in one place
- Add your sales tasks and tactics, then tag team members so you can see what’s happening and hold everyone accountable
⏩ When to use this template: This template is ideal for sales managers and team leads who want a structured, goal-driven roadmap for their sales strategy. It is perfect for annual or quarterly planning and team alignment.
👀 Did You Know? Only ~20% of organizations hit sales forecasts within a 5% margin, and many miss targets by 10% or more, showing big room for better modeling and tracking.
2. Sales and Marketing Plan Template
While sales and marketing teams often work independently, sometimes it’s useful to collaborate on shared goals. With the Sales and Marketing Plan Template by , you can organize and run your sales and operations from one location.
This sales and marketing plan template allows you to split your tasks into sections. The examples in the template include revenue goals, competitive analysis, and action items, but you can customize these to match your needs exactly.
View tasks beneath these categories to see at a glance whether there are any roadblocks when a task is due, and who is responsible for it. Add this template to your collection if you want to work more collaboratively with your marketing team—especially on preparing assets for sales calls or outreach programs. 📞
Why you’ll like this template:
- Set sales and marketing goals and objectives easily
- Collaborate on sales and marketing campaigns with cross-functional teams
- Track results and Key Performance Indicators (KPIs) for sales and marketing projects in real time with custom Dashboards
⏩ When to use this template: It’s best for organizations looking to align sales and marketing teams on shared campaigns, objectives, and KPIs.
3. Sales Strategy Guide Template
Before you can plan your sales tactics, you need to decide on your overall goals. The Sales Strategy Guide Template by is your go-to resource for determining your approach.
This sales process template explains the benefits of having a well-defined strategy and gives you a central place to create, review, and store your own. Everyone on your team can then access your sales strategy guide to help them understand what to do when prospecting and closing deals.
Why you’ll like this template:
- Offers built-in prompts to fill out your own strategy guide details, like your target market, sales strategies, and how you’ll monitor progress
- Acts as a single source of truth for your sales reps to refer to when executing an effective sales plan
- Comes with nested pages in Docs so you can split the guide into multiple sub-areas, such as sales goals, sales strategy, sales tactics, competitor benchmarking, and others
⏩ When to use this template: Use this when you need to define or refresh your sales approach, target market, and value proposition—ideal for new sales teams or companies entering new markets.
4. Sales Pipeline Template
Sales strategies are a must-have for any great sales team, but beyond that, you need a way to record and monitor specific tasks or initiatives. That’s where the Sales Pipeline Template by comes in handy. It enables visual sales forecasting for your team to see how you’re tracking against your specific sales goals.
Why you’ll like this template:
- Map out each stage of the sales process in one view
- Create dedicated tasks for every prospect, complete with Custom Fields such as assignee, status, due date, complexity level, start date, and the sales department responsible
- Use 14 Custom Task Statuses, such as New Lead, Attempt to Engage, Engaged, and others to accurately track how prospects flow through your pipeline
- Spot blockers and risks to important deals at a glance
⏩ When to use this template: Perfect for sales reps and managers who want to visualize, track, and manage every stage of the sales process from lead to close—especially useful for B2B sales cycles.
5. Sales KPI Template
With ’s Sales KPI Template, you and your team can create and manage goals surrounding your sales initiatives. You can instantly see what’s in progress and when it’s due, alongside the task’s impact level. This allows you to identify high-priority tasks to focus on and to react quickly if a roadblock appears.
Why you’ll like this template:
- Custom Statuses: Create tasks with Custom Statuses, such as Open and Complete, to keep track of the progress of each KPI
- Custom Fields: Utilize 15 different custom attributes, such as Upsell Attempts, Value of Quotes, Product Cost, No of Quotes by Unit, Repeat Sales Revenue, to save vital KPI information and easily visualize performance data
- Custom Views: Access four different views in different configurations, such as the Weekly Report, Monthly Report, Revenue Board per Month, and Getting Started Guide, so that all the information is easy to access and organized
- Project management: Improve KPI tracking with built-in tagging, dependency warnings, emails, and more
This template gives you a simple way to see which tasks are complete or in progress, so you can monitor the progress of your project and crush your sales KPIs. 📈
⏩ When to use this template: Best for sales leaders who need to monitor, measure, and report on key performance indicators.
6. B2B Sales Strategy Template
While there’s not a huge difference in the way we market to business-to-business (B2B) or business-to-consumer (B2C) customers these days, it’s still useful to have specific templates for niche needs. If you’re driving sales in the B2B space, you need the B2B Sales Strategy Template by .
Like our first sales plan template, this one gives you space to communicate your sales objectives and business revenue targets, but it also introduces other areas, such as market research, stakeholder analysis, customer relationships, buyer personas, and customer pain points.
Why you’ll like this template:
- Adapt the document-style template to your brand style and sales approach
- Fill in each section and use the supplied prompts to complete your B2B sales strategy document even faster
- Build a strong sales strategy, then share it with the rest of your sales team so they know how to execute against your sales and company goals
⏩ When to use this template: It’s designed for B2B sales teams building detailed strategies, conducting market research, and managing complex stakeholder relationships—great for SaaS and enterprise sales.
7. Sales Calls Template
’s Sales Calls Template is designed to streamline the sales process, from tracking contacts and calls to managing sales opportunities.
The template includes Custom Statuses for creating unique workflows, ensuring that every call and client interaction is accounted for. It also provides an easy-to-use Sales CRM to manage and track leads, visualize sales opportunities in the sales funnel, and keep all contacts organized.
With additional features like the Sales Phone Calls SOP Template, sales professionals can empower their teams to make every call count and close more deals. ’s Sales Calls Template is a versatile solution for sales teams, aiding in everything from daily calls to long-term sales forecasting.
Why you’ll like this template:
- Centralize all your sales call details, notes, and follow-ups in one organized hub
- Track call outcomes, next steps, and client responses
- Built-in reminders and automations ensure no follow-up slips through the cracks
- Easily assign calls to team members and collaborate on strategies for each prospect
⏩ When to use this template: Use this to organize, track, and follow up on sales calls—ideal for SDRs, account executives, and anyone managing high volumes of outreach.
👀 Did You Know? AI adoption is mainstream in sales—and it correlates with revenue growth.
81% of sales teams are either experimenting with or have implemented AI; 83% of teams using AI reported revenue growth last year versus 66% for teams not using AI.
Want to accelerate your sales planning and follow-up? Brain, the world’s most complete and context-aware work AI, leverages your sales pipeline, tasks, and CRM data to instantly generate meeting summaries, draft follow-up emails, and surface key action items—helping sales teams save up to 1.1 days per week and close deals 3x faster, all from one workspace.
8. Sales Tracker Template
The Sales Tracker Template is your go-to solution for monitoring every stage of your sales process. From prospecting to closing, this template helps you visualize your pipeline, assign tasks to move prospective leads to closed deals, and keep your team aligned on revenue goals.
Why you’ll like this template:
- Track leads, deals, and follow-ups in one organized workspace
- Custom statuses and fields for granular sales tracking
- Visual dashboards for instant pipeline insights
- Easily assign owners and deadlines to each opportunity
- Integrates with automations to reduce manual updates
⏩ When to use this template: Use it to monitor leads, deals, and follow-ups in real time—ideal for sales teams that need a centralized, visual way to track progress and pipeline health.
9. Sales CRM Template
The Sales CRM Template transforms your workspace into a powerful, customizable CRM. Manage contacts, nurture relationships, and automate repetitive sales tasks—all in one place.
Why you’ll like this template:
- Centralizes all customer and deal information for easy access
- Has customizable pipelines and contact fields to fit your sales process
- Offers built-in Automations for reminders, follow-ups, and status changes
- Lets you visualize your sales funnel with Kanban, List, and Table views
- Seamlessly integrates with email and calendar tools
⏩ When to use this template: Best for teams seeking a customizable CRM to manage contacts, deals, and communications—great for startups and SMBs wanting to centralize customer data.
Learn how combines your sales CRM and sales project management in one powerhouse tool!
10. Sales Report Template
The Sales Report Template makes it simple to generate, share, and analyze sales reports. Whether you’re tracking weekly performance or monthly revenue, this template keeps your team and stakeholders in the loop.
Why you’ll like this template:
- Pre-built report layouts for quick sales summaries
- Custom Fields for tracking KPIs, quotas, and revenue
- Automated reminders for regular reporting cycles
- Shareable dashboards for real-time visibility
- Supports both granular and high-level reporting
⏩ When to use this template: Ideal for sales managers and analysts who need to generate, share, and analyze regular sales reports—perfect for performance reviews and stakeholder updates.
11. Project Reporting Template
The Project Reporting Template is perfect for sales teams that need to report on campaign or project outcomes. It helps you visualize progress, highlight wins, and identify bottlenecks.
Why you’ll like this template:
- Dynamic dashboards for tracking sales project milestones
- Customizable charts for visual storytelling; AI Cards in Dashboards for summarizing key accomplishments, milestones, and blockers
- Integrates with Goals and Tasks for holistic reporting
- Exportable reports for sharing with leadership
- Supports both recurring and ad-hoc reporting needs
⏩ When to use this template: Use this for reporting on sales campaigns, projects, or initiatives—ideal for sales ops, project managers, and anyone needing dynamic, visual reporting.
💡 Pro Tip: If your sales process spans multiple tools, try Brain MAX: the only desktop AI that lets you dictate sales notes, search across all your connected sales apps, and automate repetitive updates—using just your voice. It’s built to eliminate the “AI sprawl” of using multiple, disconnected AI apps and keep your sales pipeline moving, even on your busiest days.
12. Sales Page Template
The Sales Page Template is designed to help you plan, build, and optimize high-converting sales pages. Perfect for sales and marketing teams, this template streamlines the process from brainstorming to launch.
Why you’ll like this template:
- Organizes every element of your sales page project in one place
- Custom Statuses and Fields to track copy, design, and approvals
- Built-in views for content, design assets, and launch checklists
- Easily assign tasks to team members and set clear deadlines
- Track performance metrics and optimize future sales pages with ease
⏩ When to use this template: Best for marketing and sales teams planning, building, and optimizing sales or landing pages for product launches and campaign rollouts.
13. Sales Plan Template by GoodDay
We’re big advocates of using as the go-to place to store everything about your sales workflow, but if you’re limited to using Microsoft Word or Google Docs, then this template is a great option.
This sales business plan template offers a flexible, visual framework for mapping out your sales strategy, tracking progress, and aligning your team on key objectives. Designed for clarity and collaboration, it helps you organize every stage of your sales process—from goal-setting to execution.
Why you’ll like this template:
- Visual timeline and Kanban views for easy tracking of sales activities and milestones
- Customizable fields for targets, budgets, owners, and deadlines to fit any sales process
- Built-in progress indicators and status updates to keep everyone aligned and accountable
- Seamless integration with GoodDay’s task management, reporting, and analytics tools
- Ideal for teams seeking a balance of structure and flexibility in their sales planning
⏩ When to use this template: This template makes it simple to turn your sales goals into actionable plans, ensuring your team stays focused, organized, and ready to close more deals.
📮 Insight: 92% of workers use inconsistent methods to track action items, which results in missed decisions and delayed execution.
Whether you’re sending follow-up notes or using spreadsheets, the process is often scattered and inefficient. ’s Task Management Solution ensures seamless conversion of conversations into tasks—so your team can act fast and stay aligned.
14. Word Sales Plan Template by TemplateLab
TemplateLab offers a wide range of free sales templates, including sales process plans, lead generation plans, sales action plans, and sales report templates. Each template works with Microsoft Word, and you can customize the look and feel to match your brand or your sales goals.
Use this resource if you prefer to see a range of templates on one page, or if you’re not sure exactly what you’re looking for until you see it. You can easily set your sales goals and the action steps needed to achieve them. 📃
Successful sales strategies need to be integrated with other teams—like your marketing department—to ensure your sales objectives are clear and possibly align with the overall marketing strategy too. Choose your specific sales goals, set revenue targets, and describe everything in detail with these Word sales planning and sales process templates.
⏩ When to use this template: These templates are best for teams or freelancers who want a variety of customizable Word templates for different sales planning needs—ideal for quick starts and offline use.
15. 30/60/90 Day Sales Plan Template by Captivate IQ
The 30/60/90 Day Sales Plan Template by Captivate IQ is your blueprint for ramping up new sales reps or rolling out new sales strategies with clarity and confidence. This template breaks down onboarding and team-wide initiatives into actionable milestones, ensuring every step is tracked, measured, and optimized for success.
Why you’ll like this template:
- Structured objectives section for both individual reps and team-wide rollouts, with space for custom KPIs and milestones
- Task progression mapped to proven onboarding phases (foundation, guided execution, independence)
- Built-in status tracking (Not Started, In Progress, Blocked, Completed) for real-time visibility and early intervention
- Owner column for clear accountability and prevention of duplicate work
- Additional Notes & Comments section to capture context, roadblocks, and best practices for continuous improvement
⏩ When to use this template: This template transforms the daunting ramp-up period into a series of achievable wins—helping new hires hit the ground running and teams adopt new sales strategies with measurable impact.
Types of Sales Strategies
It’s essential to know that there isn’t a single ‘best’ strategy that will work for every business or every sales team. It all depends on your business goals, the nature of your product or service, your audience demographics, and various other factors. Here’s an overview of some of the most common types of sales strategies that you may consider incorporating into your sales plan:
Solution Selling
This strategy involves identifying a problem that your prospective customer is experiencing and positioning your product or service as the best solution. This requires a deep understanding of your customers’ pain points and how your offerings can address those issues.
🧠 Fun Fact: 87% of business buyers expect sales reps to act as trusted advisors, making solution selling a key technique for businesses to focus on.
Value Selling
Value selling is a strategy often used in B2B sales where the focus is on communicating the overall value that a product or service brings to a customer’s business. It involves demonstrating how features and benefits translate to significant returns on investment, savings, or productivity gains for your customer.
Social Selling
With the prevalence of social media platforms in today’s business landscape, social selling has become highly effective. It involves using social networks like LinkedIn, Twitter, or Facebook to find and engage with potential customers. By providing useful content, answering questions, and engaging in conversations, salespeople can build relationships and generate leads.
Inbound Selling
Inbound selling puts the customer first. It’s a sales methodology that focuses on personalizing the sales experience based on where the buyer is in their journey. This strategy aligns sales efforts with buyer needs to provide solutions that are the best fit for their individual challenges.
Consultative Selling
This strategy involves acting as a trusted adviser to potential customers. The focus is on building relationships, understanding the needs and problems of the customer, and then recommending solutions. It’s more about dialogue and less about pitching.
Account-Based Selling
Account-based selling is a strategic approach that treats individual accounts as markets of their own. It involves crafting personalized buying experiences that cater to the unique needs and challenges of high-value accounts.
Each of these sales strategies can bring efficiency and effectiveness to your sales process. However, the key to success is understanding and selecting which strategy aligns best with your business model and customer base. Then, incorporate it into your sales plan and support it with the right sales plan template.
Sales Planning Tips and Strategies
Planning is a crucial aspect of a successful sales strategy. Here are some valuable tips and strategies to boost your sales planning process:
1. Set clear objectives: Clearly outline what you want to achieve. Your objectives are your guiding light, providing a direction for your sales planning. These objectives should align with broader business goals.
2. Understand your audience: Research extensively about your target audience. Understand their needs, desires, and pain points. The more you know about your potential customers, the better you’ll be able to position your product or service effectively.
3. Implement SMART goals: Your sales plan should be based on SMART (Specific, Measurable, Attainable, Relevant, and Time-bound) goals. This way, your goals will be clear, realistic, and trackable.
4. Stay informed about market trends: Business environments are constantly changing. Stay updated with the latest industry trends and competitor strategies to keep your sales plan agile and effective.
5. Incorporate sales tools: The effective use of technology can completely transform your sales process. Build your sales tech stack with CRM software, data analytics, and sales project management platforms like to automate processes and give your sales team a high-impact lift.
6. Regularly review and adjust your plan: Your sales plan should be a dynamic document. Regularly revisiting and adjusting your plan based on performance metrics, market changes, or shifts in company goals ensures that your sales strategy remains relevant and effective.
7. Train and empower your sales team: The success of any plan lies in its execution. Provide your sales team with proper training and resources they need to effectively implement the sales plan. Encourage them to also bring innovative ideas to the table.
8. Customer retention: Don’t just focus on acquiring new customers. Implement strategies in your sales plan to retain existing customers as it’s often more cost-effective to maintain a loyal customer base than to constantly seek out new ones.
9. Refine your sales pitch: Ensure your value proposition is strong and compelling. Your sales pitch should highlight the unique values and benefits of your product or service.
10. Measure performance: Use key performance indicators (KPIs) to measure the effectiveness of your sales plan. This can provide valuable insights about what’s working and what needs to be improved.
By incorporating these sales planning tips and strategies into your processes, you can improve your sales plan’s effectiveness and increase your chances of success. As always, keep an open mind to adjustments and improvements along the way!
Reach Your Sales Goals Faster with Free Sales Strategy Templates
A strategic sales plan makes it easier to achieve your goals. Give your team the guidance and support they need with the help of a well-crafted free sales plan template.
If you’re considering making even more improvements in how you work, try for free. We don’t just have incredible sales process templates: Our range of features and AI tools for sales make it easy for you to optimize and run your entire sales funnel and CRM system from one place. ✨
Everything you need to stay organized and get work done.
