Learn tips to avoid 5 common mistakes by beginners
Product owner: Acts as a bridge between the team, customers and stakeholders to ensure communication, and defines the product vision and the direction for each sprint.
Scrum master: Acts as a facilitator and coach, helping the team follow Scrum principles effectively, removing any obstacles and fostering continuous improvement.
Development team: A cross-functional and self-organizing group of developers responsible for delivering a potentially shippable product increment in each sprint.
The three key scrum roles work together to deliver value in each sprint.
Scrum Best Practices: Expert Tips
Below are some key Scrum best practices organized into different categories. I’ve learned that these are key to helping an Agile team deliver maximum value with each sprint.
Planning and Goals Tips
Although the Scrum process is highly flexible, clear planning can help many teams deliver maximum value with each sprint cycle. I highlight some practices to implement below.
1. Define a Clear Product Vision
A strong product vision serves as the team’s north star, providing direction and purpose. It helps everyone understand why the product exists, who it serves and what success looks like. A product owner needs to define a clear vision at every sprint-planning meeting to guide the scrum development team toward accomplishing a shared outcome.
2. Set Focused and Measurable Sprint Goals
It’s vital for every sprint to have a clear, achievable goal that ties back to the overall product vision. Every upcoming sprint needs well-defined goals that keeps the development team or engineering team aligned. Goals also guide decision-making and make it easier to track success in a sprint retrospective meeting to identify areas of improvement.
3. Plan Realistically Based on Team Capacity
Overcommitting during a sprint-planning event often leads to burnout and missed goals. Instead, base your sprint plans on the team’s actual capacity. Account for team member workloads, availability, the complexity of the requirements, and past velocity. This will help maintain steady and sustainable progress throughout the development cycle.
4. Keep Stakeholders in the Loop
Consistent communication with key stakeholders builds trust and ensures cohesion between business priorities and development progress. Stakeholders should therefore receive regular updates from the product owner during or after scrum events such as sprint reviews or retrospectives. This also helps manage expectations and keeps everyone invested in the project’s success.
Team Collaboration Tips
Facilitating effective communication is among the key scrum master skills. Try out the strategies below to keep the entire team on the same page.
5. Keep Daily Scrums Short and Focused
Daily scrum meetings should be concise and time-boxed. Try using fun techniques to prevent any one person from talking for too long. For example, have the current speaker hold something slightly bulky so they’ll naturally wrap up once it starts to feel heavy. At the same time, adopt a gentle signaling system to indicate when discussions drift off track.
6. Keep It Engaging: Let the Speaker Choose Who’s Next
If team members know the order they’ll speak in during scrum meetings, it’s easy for them to tune out while waiting for their turn. A simple technique to avoid this is to let each speaker call on the next person at random. You could also add a playful twist with rules such as losing a point for calling on someone who’s already spoken. This will help keep everyone engaged.
7. Work On Team Building
Invest in team bonding beyond sprint tasks. Try implementing informal catch-ups, team games or shared reflections after sprints. You could also adopt a strategy where the team decides on an activity together. This can help strengthen interpersonal relationships and make collaboration smoother, which is especially valuable during high-pressure moments.
8. Nurture Remote Communication When Required
Clear communication is even more crucial for distributed or hybrid teams. You can use remote work software like monday.com or cloud collaboration tools like Slack, with clear guidelines for responsiveness and availability. Encourage daily check-ins and organize periodic virtual team-building sessions to maintain cohesion across distances.
Backlog Management Tips
The Scrum framework involves a product backlog and a sprint backlog, which are known as scrum artifacts. Here are some best practices for managing both of these backlogs.
9. Keep the Product Backlog Prioritized and Up to Date
A product backlog is an organized list of everything that is required in the product. It must be continuously updated to reflect the team’s current understanding of business value and priorities. Items can be removed or reordered based on new insights, customer feedback or market changes. You can read more about this process in our guide to backlog refinement.
10. Write Clear User Stories and Break Them Down
Well-written user stories make it easier for everyone to understand what needs to be built and why. It’s helpful to use simple, goal-oriented language, such as, “As a [user], I want so that [benefit].” Moreover, large stories should be broken down into smaller, deliverable pieces with clear criteria to indicate when a story is considered complete.
11. Use a Scrum Board
A visual scrum or kanban board keeps work transparent and progress visible to the whole team. Showing which tasks are “to do,” “in progress” or “done” helps identify bottlenecks early and fosters accountability. Scrum software like Jira, ClickUp and monday.com makes it easy to set up customized boards for multiple scrum teams.
Tracking and Transparency Tips
Continuous improvement is an essential part of the Agile methodology, which necessitates smart tracking and transparency. Here are some practices that help measure progress and maintain accountability.
12. Define and Stick to a Shared Definition of “Done”
A clear, shared definition of when a task is done or complete sets the required standard for each increment. This prevents confusion or unfinished work from slipping through the cracks. It also helps with quality assurance across different aspects such as testing and documentation.
13. Use Metrics Like Velocity and Burndown Charts Wisely
It’s great to use velocity, burndown or cycle time charts to visualize progress, refine planning accuracy and highlight areas where processes can be optimized. However, metrics should be used for guiding improvement rather than judging any one team member. This is essential to maintaining team cohesion and motivation.
14. Ensure Visibility for All Stakeholders
Make progress, goals and updates accessible to everyone involved. Every sprint goal should have enough detail for the team to understand it fully. At the same time, it’s vital to regularly share sprint outcomes, blockers and upcoming priorities with stakeholders to build trust.
15. Celebrate Wins and Progress
Acknowledging achievements always helps boost morale and reinforces a culture of appreciation. Whether it’s completing a challenging sprint or successfully meeting user requirements, remember to celebrate success. This works to keep the team motivated to uphold the Scrum values of commitment, focus, openness, respect and courage.
Final Thoughts
Mastering these Scrum best practices can enhance your Agile software development workflow. They can make every sprint more valuable by fostering collaboration, transparency and continuous integration for long-term success.
Thank you for reading this article. I’d love to hear from you in the comments below. Which of these Scrum best practices will you adopt in your next sprint? Are there any you follow that we’ve left out? Which skills do you consider necessary for Scrum success?
FAQ: Scrum Team Best Practices
A good scrum master focuses on empowering the team by facilitating collaboration, removing obstacles and fostering a culture of continuous improvement.
The five principles or values of Scrum are commitment, focus, openness, respect and courage.
Agile is a project management methodology focused on iterative progress and collaboration. Scrum is a specific framework within Agile that provides structured roles, events and practices to help teams deliver value efficiently.
There are no official golden rules, but it’s helpful to keep work management separate from people management. Moreover, teams should be self-organizing and dedicated to one project, but the scrum master should maintain clear technical leadership.
Sources:
The 17th State of Agile Report
Standup meetings vs the Daily Scrum: What’s the difference
Kate Hawkins is a freelance writer and editor with over a decade of experience, specializing in VPN software and technology since 2019. Her work, featured on platforms like WizCase, includes reviews, how-to guides and articles. She holds a BA in English literature and drama from Queen Mary University of London. Outside of work, Kate enjoys horror novels, scary movies, rock and metal music and video games, particularly the Broken Sword series.
Last published on Cloudwards:
Igor is one of the fact-checking editors for Cloudwards. As a man of many talents, he has worked in customer service and SEO, is proficient in video and audio editing, and is also a trained opera singer, gracing European stages with his hometown church choir. Outside of work, Igor’s passions encompass music performance, fitness and capturing moments through travel photography. With a life enriched by diverse pursuits, Igor’s story unfolds rapidly, with many of the chapters yet to reveal themselves.
Last published on Cloudwards:
Best VPN for Sports in 2025: Streaming Live Sports From Anywhere
Key Takeaways: Best Scrum Practices
Scrum thrives on clarity and collaboration: A shared vision, focused goals and open communication keep teams aligned and productive.
Transparency drives progress: Regular tracking, visible backlogs and clear definitions of “done” ensure accountability and trust.
Continuous improvement sustains success: Reflecting, adapting and celebrating wins can encourage teams to evolve and excel in Agile environments.
Facts & Expert Analysis: The Importance of Implementing Scrum Best Practices
Scrum is guided by five key values: Scrum teams should work with courage, focus, commitment, respect and openness. Best practices help implement these values.
Scrum is the most popular Agile method: Over 60% of Agile users adopt Scrum.1 This highlights its effectiveness, which users can boost by following best practices.
The Scrum daily meeting is not an Agile stand-up: The daily scrum meeting is for developers to clarify the tasks to focus on for the day. Best practices can facilitate this objective and discourage the use of the Agile term “stand-up,” which can be seen as exclusionary and ableist.2
Scrum is a highly effective framework for managing complex projects, and many of the best project management tools work well with the framework, which focuses on collaboration, adaptability and continuous improvement.
In this article, I’ll share some of the most effective Scrum best practices for teams. I suggest reading our Scrum guide for more details about the process overall.
Review: What Is Scrum?
Scrum is an Agile project management framework that helps teams work collaboratively and adapt quickly to change. The aim is to help teams deliver high-quality results, faster. Work is done in short iterations called “sprints” that break down complex projects into short, focused tasks.
The Scrum framework follows a continuous cycle of planning, building and improving.
What Are the Roles on a Scrum Team?
A scrum team works in a focused way to deliver value while maintaining transparency. It consists of the following three core roles, as detailed in our guide to scrum roles and responsibilities:
Discover 10 fundamentals of project management
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Learn tips to avoid 5 common mistakes by beginners
Product owner: Acts as a bridge between the team, customers and stakeholders to ensure communication, and defines the product vision and the direction for each sprint.
Scrum master: Acts as a facilitator and coach, helping the team follow Scrum principles effectively, removing any obstacles and fostering continuous improvement.
Development team: A cross-functional and self-organizing group of developers responsible for delivering a potentially shippable product increment in each sprint.
The three key scrum roles work together to deliver value in each sprint.
Scrum Best Practices: Expert Tips
Below are some key Scrum best practices organized into different categories. I’ve learned that these are key to helping an Agile team deliver maximum value with each sprint.
Planning and Goals Tips
Although the Scrum process is highly flexible, clear planning can help many teams deliver maximum value with each sprint cycle. I highlight some practices to implement below.
1. Define a Clear Product Vision
A strong product vision serves as the team’s north star, providing direction and purpose. It helps everyone understand why the product exists, who it serves and what success looks like. A product owner needs to define a clear vision at every sprint-planning meeting to guide the scrum development team toward accomplishing a shared outcome.
2. Set Focused and Measurable Sprint Goals
It’s vital for every sprint to have a clear, achievable goal that ties back to the overall product vision. Every upcoming sprint needs well-defined goals that keeps the development team or engineering team aligned. Goals also guide decision-making and make it easier to track success in a sprint retrospective meeting to identify areas of improvement.
3. Plan Realistically Based on Team Capacity
Overcommitting during a sprint-planning event often leads to burnout and missed goals. Instead, base your sprint plans on the team’s actual capacity. Account for team member workloads, availability, the complexity of the requirements, and past velocity. This will help maintain steady and sustainable progress throughout the development cycle.
4. Keep Stakeholders in the Loop
Consistent communication with key stakeholders builds trust and ensures cohesion between business priorities and development progress. Stakeholders should therefore receive regular updates from the product owner during or after scrum events such as sprint reviews or retrospectives. This also helps manage expectations and keeps everyone invested in the project’s success.
Team Collaboration Tips
Facilitating effective communication is among the key scrum master skills. Try out the strategies below to keep the entire team on the same page.
5. Keep Daily Scrums Short and Focused
Daily scrum meetings should be concise and time-boxed. Try using fun techniques to prevent any one person from talking for too long. For example, have the current speaker hold something slightly bulky so they’ll naturally wrap up once it starts to feel heavy. At the same time, adopt a gentle signaling system to indicate when discussions drift off track.
6. Keep It Engaging: Let the Speaker Choose Who’s Next
If team members know the order they’ll speak in during scrum meetings, it’s easy for them to tune out while waiting for their turn. A simple technique to avoid this is to let each speaker call on the next person at random. You could also add a playful twist with rules such as losing a point for calling on someone who’s already spoken. This will help keep everyone engaged.
7. Work On Team Building
Invest in team bonding beyond sprint tasks. Try implementing informal catch-ups, team games or shared reflections after sprints. You could also adopt a strategy where the team decides on an activity together. This can help strengthen interpersonal relationships and make collaboration smoother, which is especially valuable during high-pressure moments.
8. Nurture Remote Communication When Required
Clear communication is even more crucial for distributed or hybrid teams. You can use remote work software like monday.com or cloud collaboration tools like Slack, with clear guidelines for responsiveness and availability. Encourage daily check-ins and organize periodic virtual team-building sessions to maintain cohesion across distances.
Backlog Management Tips
The Scrum framework involves a product backlog and a sprint backlog, which are known as scrum artifacts. Here are some best practices for managing both of these backlogs.
9. Keep the Product Backlog Prioritized and Up to Date
A product backlog is an organized list of everything that is required in the product. It must be continuously updated to reflect the team’s current understanding of business value and priorities. Items can be removed or reordered based on new insights, customer feedback or market changes. You can read more about this process in our guide to backlog refinement.
10. Write Clear User Stories and Break Them Down
Well-written user stories make it easier for everyone to understand what needs to be built and why. It’s helpful to use simple, goal-oriented language, such as, “As a [user], I want so that [benefit].” Moreover, large stories should be broken down into smaller, deliverable pieces with clear criteria to indicate when a story is considered complete.
11. Use a Scrum Board
A visual scrum or kanban board keeps work transparent and progress visible to the whole team. Showing which tasks are “to do,” “in progress” or “done” helps identify bottlenecks early and fosters accountability. Scrum software like Jira, ClickUp and monday.com makes it easy to set up customized boards for multiple scrum teams.
Tracking and Transparency Tips
Continuous improvement is an essential part of the Agile methodology, which necessitates smart tracking and transparency. Here are some practices that help measure progress and maintain accountability.
12. Define and Stick to a Shared Definition of “Done”
A clear, shared definition of when a task is done or complete sets the required standard for each increment. This prevents confusion or unfinished work from slipping through the cracks. It also helps with quality assurance across different aspects such as testing and documentation.
13. Use Metrics Like Velocity and Burndown Charts Wisely
It’s great to use velocity, burndown or cycle time charts to visualize progress, refine planning accuracy and highlight areas where processes can be optimized. However, metrics should be used for guiding improvement rather than judging any one team member. This is essential to maintaining team cohesion and motivation.
14. Ensure Visibility for All Stakeholders
Make progress, goals and updates accessible to everyone involved. Every sprint goal should have enough detail for the team to understand it fully. At the same time, it’s vital to regularly share sprint outcomes, blockers and upcoming priorities with stakeholders to build trust.
15. Celebrate Wins and Progress
Acknowledging achievements always helps boost morale and reinforces a culture of appreciation. Whether it’s completing a challenging sprint or successfully meeting user requirements, remember to celebrate success. This works to keep the team motivated to uphold the Scrum values of commitment, focus, openness, respect and courage.
Final Thoughts
Mastering these Scrum best practices can enhance your Agile software development workflow. They can make every sprint more valuable by fostering collaboration, transparency and continuous integration for long-term success.
Thank you for reading this article. I’d love to hear from you in the comments below. Which of these Scrum best practices will you adopt in your next sprint? Are there any you follow that we’ve left out? Which skills do you consider necessary for Scrum success?
FAQ: Scrum Team Best Practices
A good scrum master focuses on empowering the team by facilitating collaboration, removing obstacles and fostering a culture of continuous improvement.
The five principles or values of Scrum are commitment, focus, openness, respect and courage.
Agile is a project management methodology focused on iterative progress and collaboration. Scrum is a specific framework within Agile that provides structured roles, events and practices to help teams deliver value efficiently.
There are no official golden rules, but it’s helpful to keep work management separate from people management. Moreover, teams should be self-organizing and dedicated to one project, but the scrum master should maintain clear technical leadership.
Sources:
The 17th State of Agile Report
Standup meetings vs the Daily Scrum: What’s the difference
Kate Hawkins is a freelance writer and editor with over a decade of experience, specializing in VPN software and technology since 2019. Her work, featured on platforms like WizCase, includes reviews, how-to guides and articles. She holds a BA in English literature and drama from Queen Mary University of London. Outside of work, Kate enjoys horror novels, scary movies, rock and metal music and video games, particularly the Broken Sword series.
Last published on Cloudwards:
Igor is one of the fact-checking editors for Cloudwards. As a man of many talents, he has worked in customer service and SEO, is proficient in video and audio editing, and is also a trained opera singer, gracing European stages with his hometown church choir. Outside of work, Igor’s passions encompass music performance, fitness and capturing moments through travel photography. With a life enriched by diverse pursuits, Igor’s story unfolds rapidly, with many of the chapters yet to reveal themselves.
Last published on Cloudwards:
Best VPN for Sports in 2025: Streaming Live Sports From Anywhere
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