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Black Friday is easily the best time to buy Apple products, and as we hit Cyber Weekend, the deals are predictably great. Don’t thank the Apple Store for that: Third-party retailers are the ones offering the biggest cash discounts. (Apple’s 2025 Black Friday deal is just its usual free gift card promo.)
For the best selection of Apple deals, head to Amazon: At the time of writing, almost all of the latest AirPods, Apple Watches, iPads, and MacBooks were sitting at record-low prices there. Competitors like Best Buy, Walmart, and Target were matching some, but not all of its offers.
Black Friday 2025: Live updates on the latest deals from Amazon, Target, Walmart, and more
If you’d happily sacrifice a few current-gen features for the sake of an extra-steep discount, check out Walmart’s wares. It has some exclusive deals on the three-year-old Apple Watch SE 2 (now just $129), the AirPods Pro 2 (now $139), the M1 MacBook Air (now $549), and the A14 Bionic iPad (now $349 with 256GB of storage).
Recommended deals for you
Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds
—
$219.99
(List Price $249.00)
Apple iPad 11″ 128GB Wi-Fi Retina Tablet (Blue, 2025 Release)
—
$274.00
(List Price $349.00)
Amazon Fire HD 10 32GB Tablet (2023 Release, Black)
—
$69.99
(List Price $139.99)
Sony WH-1000XM5 Wireless Noise Canceling Headphones
—
$248.00
(List Price $399.99)
Blink Outdoor 4 1080p Security Camera (5-Pack)
—
$159.99
(List Price $399.99)
Fire TV Stick 4K Streaming Device With Remote (2023 Model)
—
$24.99
(List Price $49.99)
Shark AV2511AE AI Robot Vacuum With XL Self-Empty Base
—
$249.99
(List Price $599.00)
Apple Watch Series 11 (GPS, 42mm, S/M Black Sport Band)
—
$339.00
(List Price $399.00)
WD 6TB My Passport USB 3.0 Portable External Hard Drive
—
$138.65
(List Price $179.99)
Dell 14 Premium Intel Ultra 7 512GB SSD 16GB RAM 2K Laptop
—
$999.99
(List Price $1549.99)
We’ve scoured all of the major players’ websites and rounded up the best Black Friday Apple deals below. We’ll continue to update it as we get deeper into the holiday season, so keep checking back. In the meantime, here are the 45 best Apple deals as of Nov. 28.
Best Black Friday AirTag deal
$17.97
at Amazon
$29
Save $11.03
Why we like it
Apple’s coin-sized Bluetooth tracker is the perfect sub-$50 stocking stuffer for iPhone owners. Amazon and Walmart both have it on sale for the record-low price of $17.97, or 38% off.
More AirTags deals
$62.99
at Amazon
$99
Save $36.01
Best Black Friday AirPods deal
$69
at Amazon
$129
Save $60
Why we like it
Apple’s most affordable earbuds have a five-hour battery life, a one-size-fits-most design, and support for Siri head gestures. The non-ANC pair is only $69 at Amazon and Walmart this Black Friday, which is a $60 savings and a new all-time low.
More AirPods deals
$109.99
at Amazon
$179
Save $69.01
$219.99
at Amazon
$249
Save $29.01
$399.99
at Best Buy
$549.99
Save $150
$16.99
at Amazon and Walmart
$19
Save $2.01
Best Black Friday Apple Watch deal
$129
at Walmart
$249
Save $120
Why we like it
Apple’s previous-gen budget wearable has a bright OLED screen, a water-resistant design, and most of the features available on the newer Apple Watch SE 3. You miss out on sleep apnea notifications, temperature sensing, fast charging, and wrist gestures, plus the always-on display. If you don’t consider those essentials, the SE 2 is a bargain for only $129 during Walmart’s Black Friday sale. That’s almost half off.
Mashable Deals
More Apple Watch deals
$279
at Walmart
$429
Save $150
$599
at Amazon, Best Buy, and Walmart
$799
Save $200
$199
at Walmart
$249
Save $50
$249.99
at Amazon and Walmart
$299
Save $49.01
$339
at Amazon and Walmart
$399
Save $60
$439
at Amazon
$499
Save $60
$699.99
at Amazon
$799
Save $99.01
Best Black Friday iPad deal
$274
at Amazon
$349
Save $75
Why we like it
The 11th-gen iPad has a 10.9-inch display, 12MP cameras, and enough power for everyday tasks. Our reviewer called it “a real steal” at its usual sticker price of $349, but you’ll pay just $274 if you buy it from Amazon or Walmart this Black Friday. That’s its lowest price ever and $5 better than Best Buy’s deal.
More iPad deals
$424
at Amazon
$499
Save $75
$349
at Walmart
$449
Save $100
$449
at Amazon and Best Buy
$599
Save $150
$649
at Amazon and Best Buy
$799
Save $150
$999
at Amazon and Best Buy
$1,199
Save $200
$1,099
at Amazon
$1,299
Save $200
$899
at Amazon, Best Buy, and Walmart
$999
Save $100
$1,199
at Amazon, Best Buy, and Walmart
$1,299
Save $100
$399
at Amazon and Best Buy
$499
Save $100
$549
at Amazon and Best Buy
$649
Save $100
Best Black Friday MacBook deal
$749
at Amazon and Best Buy
$999
Save $250
Why we like it
Fast, pretty, and portable, the 13-inch M4 MacBook Air is our favorite MacBook for students. We didn’t think it would get any cheaper than $799 this season — that was its regular sale price from August to early November — but Amazon and Best Buy proved us wrong.
More MacBook deals
$949
at Amazon
$1,199
Save $250
$1,349
at Amazon and Best Buy
$1,599
Save $250
$1,749
at Amazon and Best Buy
$1,999
Save $250
$2,189
at Amazon and Best Buy
$2,499
Save $310
$2,699
at Amazon and Best Buy
$3,199
Save $500
$3,063.84
at Amazon
$3,499
Save $435.16
Mac deals
$479
at Amazon and Best Buy
$599
Save $120
$1,199.99
at Amazon
$1,399
Save $199.01
$1,149
at Amazon and Best Buy
$1,299
Save $150
$1,349
at Amazon and Best Buy
$1,499
Save $150
Even more Apple deals
Target Circle members get a free $15 Target gift card with $100 Apple gift card purchase
Get $15 Amazon credit with purchase of $100 Apple gift card
Get $15 Best Buy gift card with purchase of $100 Apple gift card
$549.99
at Best Buy
$599.99
Save $50
$679.99
at Best Buy
$729.99
Save $50
$149.99
at Amazon
$349.95
Save $199.96
$199.95
at Amazon
$249.99
Save $50.04
Live
Latest Updates
21 minutes ago | November 29, 2025
If you have AirPods in your cart, but haven’t checked out yet, it’s time to get a move on. The AirPods Pro 2 were down to $139 at Walmart, but now there’s a low stock alert, and they’re back up to $199. Don’t hold out for cheaper AirPods deals — complete your purchases while they’re still discounted.
1 hour ago | November 28, 2025
We haven’t seen many iPhone deals during Black Friday week, but Best Buy has two deals on unlocked iPhone 16 models worth checking out:
6 hours ago | November 28, 2025
You don’t usually see many Black Friday deals on iPhones, but there are some discounts to be found if you know where to look (and we do). Here are some iPhone deals you can shop on Black Friday:
8 hours ago | November 28, 2025
First, Walmart dropped prices on the Apple Watch SE 2 down to $129. Now, Amazon has followed suit.
11 hours ago | November 28, 2025
While the new Apple Watch SE 3 and Series 11 have been on sale for weeks at Amazon, the premium Apple Watch Ultra 3 just went on sale for Black Friday. Add it to your wrist for $699, a $100 discount from the $799 retail price. This Mashable-tested smartwatch is great for serious athletes and folks who love the outdoors, as it boasts satellite connectivity and an epic battery life.
12 hours ago | November 28, 2025
12 hours ago | November 28, 2025
14 hours ago | November 28, 2025
Looking for the very best Apple deal to drop over Black Friday 2025? This could be it.
Apple AirPods 4 are currently down to just $69 for Black Friday. That’s a saving of $60 from the regular list price of £129. Now that’s hard to beat.
14 hours ago | November 28, 2025
If you’ve been waiting all year to grab a new pair of AirPods, now’s your chance. Black Friday sales have officially begun at retailers like Amazon, Best Buy, and Target, and some of Apple’s signature earbuds are already on sale at record prices. Several retailers have slashed prices across the AirPods lineup, from entry-level AirPods to the premium AirPods Max. So, if you’re looking to snag some, we’ve got all the details you need to score the best price.
