Meet the creators who stopped the scroll
halo perez-gallardo: Innovative food
halo is the creative director and co-founder of Lil’ Deb’s Oasis in Hudson, NY, a restaurant where food, queerness, installation art, and maximalist energy converge. Their culinary practice resists easy categorization as it lives somewhere between dessert and performance art.
For Made You Look, halo created a Luxardo cherry ice cream cake layered with chocolate cookie crumble, whipped meringue, black sesame drizzle, and a crown of cherries. The result is eye-catching and technically precise. But it’s the sensibility behind it that makes it stop-worthy. halo makes food that asks something of the people who look at it.
“When I’ve made something authentic with my own hands, and someone does a double-take,” halo says, “that’s so gratifying.”
Timothy Goodman: Home goods and art
New York-based artist and designer Timothy Goodman has created more than 250 murals, participated in viral social experiments, and partnered with many brands over the years. He’s built a practice around transforming the overlooked: everyday spaces, ordinary objects, and the surfaces we stop seeing because we ’ve seen them too many times.
For his contribution to Made You Look, Goodman turned a breakfast nook in his studio into a work of art: cabinets, a microwave, and a kettle converted into canvases, hand-drawn with the same intuitive, emotionally charged line work that defines his public murals.
It’s a simple idea that lands with the force of a bigger one. Which is what separates Goodman’s work from the vast majority of “branded home” content that moves through feeds daily. He brings spaces to life by animating them rather than just decorating them.
“‘Made you look’ to me,” Goodman says, “it’s that continuous conversation that connects people. I want them to connect with the art outside of me.”
Jeremy Jankowski: Home lifestyle
Jeremy Jankowski (@jeremyjanko) operates at the intersection of domestic life and creative practice. Inspired by texture, light, interior design, fashion, and life with his dog Astro, his work reframes homemaking as something intentional and expressive.
A self-proclaimed dog dad, his piece for the campaign is a lavish birthday celebration for Astro. Table settings. Styling. Ceremony. The kind of meticulous attention usually reserved for weddings applied, without irony, to a dog’s birthday party.
What Jankowski brings to this is his understanding that ordinary, authentic moments are the material. Brands that try to tell that story from the outside will always get it slightly wrong. Jankowski lives inside it, and it shows.
“When I’m being authentically myself, and I turn someone’s head,” he says, “it’s the ultimate compliment.”
Megna Paula: Wellness and fitness
Megna Paula (@megnapaula) is an Ashtanga yoga teacher whose practice has been shaped by travel, culture, and a sustained curiosity about what happens when we push past the familiar. She teaches from her home studio, grounding students in discipline, breath, and self-exploration.
Her contribution to Made You Look is a personal interpretation of Gherandasana, a deep backbend that’s meant to be heart-opening, devotional, and meditative. The effect is closer to sculpture than content.
Megna brings something that wellness brands routinely flatten in their campaigns: the small moments that make up a demanding practice. “When I feel ‘made you look,’ says Megna, “it is a flower, it is the way water moves. It is a jolt of beauty, and that is what inspires me.” You can’t script the stillness inside the effort. You can only hire someone who knows it from the inside.
“We’re here to share something exquisite, ephemeral, in the moment,” she says. “If you’re not looking, you might miss it.”
Julian McCleary: Fashion
Julian McCleary (@thebadjujudesign) is a designer and maker who works in reclaimed textiles, transforming secondhand fabric into wearable art. His studio process is experimental and emotionally driven. He describes embracing vulnerability and creative risk as core to how he works.
Julian’s piece for the campaign is called Sunset on Mars: a garment constructed through patchwork and appliqué that tells a surreal story about a UFO drifting across a city skyline. The result is a combination of fashion, illustration, and short fiction: a story stitched in reclaimed fabric.
When it comes to brand partnerships, McCleary believes, “the best collaborations happen when you create something together that neither of you could have created alone.”
“When people look,” he says, “that’s the world giving you permission to be yourself, to be as creative as you want. Making them look is what an artist should do.”
