Threads is a rising social platform—are you using Threads trends to maximize your reach and grow your audience?
Threads launched in July 2023 and has enjoyed a steady rise in relevance ever since. The short-form, text-based platform is intertwined with Instagram and serves as Meta’s answer to X.
Threads followed hot on the heels of Elon Musk’s controversial Twitter takeover and rebrand. It attracted 30 million users on its first day, and as of January 2025, there are 320 million active users.
With numbers like that, marketers and agencies can no longer afford to ignore this fledgling social media juggernaut. We think it’s high time you devoted some attention to your Threads strategy. The best way to boost brand engagement is to follow Threads trends, so we’ve rounded up five of the best to use in 2025.
Key Things to Know About Posting on Threads
The important thing to keep in mind about Threads is that you need to treat it like a singular entity. Whilst we recommend carefully recycling content to save you time, you need to tweak it to keep it fresh. Don’t just copy and paste posts from X and Instagram. Think about what performs uniquely well within the Threads format and community.
| ✅ Do | 🚫 Don’t |
| Have fun! Make jokes, use memes, and images | Worry about being super polished |
| Respond to and repost user content | Post without a coherent strategy |
| Ask open-ended questions to encourage engagement | Push products too heavily |
To design a winning strategy, you need to understand the intricacies of Threads. There is plenty to be learned from brands that are already killing it on the platform. You know the brand voice you desire and what kind of customer you want to attract. Once you combine that knowledge with the latest social media trends, you’re on the path to success.
5 Threads Trends to Watch and Use
1.Text-Based Content Is King—But It Can’t Be Boring
Text-based content is Thread’s bread and butter. It wasn’t possible to post images when it was first launched. This feature was added later, once Meta had gathered some live user data.
Knowing how to post on Threads is vital. Make your text snappy. Keep it relevant by following the latest social media trends. Incorporate timely jokes, memes, and get involved in conversations around big events to capitalize on their popularity.
Microsoft’s text posts are clever because they use up-to-date slang and have mass appeal. They use computer-based humor to get a laugh out of situations we’ve all experienced.
2. Ask-and-Reply Prompts Drive Engagement
One of the most useful aspects of social media marketing is that it gives you a direct line to leads. Having an open dialogue in an informal setting allows you to build brand trust and find out what real customers want to see from you.
Posting questions and polls to elicit responses is a great way to drive engagement and receive unfiltered feedback. Real interactions humanize your brand and increase positive word-of-mouth.
Tinder has great examples of this strategy. The dating app giant keeps things fun by using playful prompts. This post is aligned with Tinder’s brand and starts a conversation about dating by encouraging users to share stories.
3. Brand Banter Is Back
The best-performing brands know that the key to their Threads strategy is having fun. Well-executed brand banter can induce nostalgia for a simpler time on the internet.
If you genuinely make someone laugh, they’ll remember you. Humorous content will be shared more, so it’s time to start writing some jokes.
One brand that executes this particularly well is Wendy’s. Their Threads presence reads totally unfiltered and playful. The posts sound like something silly a friend might say. They balance their humour with some light promotion, but their main achievement is just making the brand likeable.
4. Frequency Beats Perfection
Instead of focusing on being polished, be consistent. The Threads team themselves suggest posting often to grow your audience. The informal nature of Threads makes it the perfect platform to use a little and often approach. You don’t need to spend hours creating your content. Decide on the direction you want to go in and follow through with several posts per week.
Global beauty brand Dove posts consistent, on-brand content every day. This takes very little time and effort, but it keeps the brand present in user feeds and gently suggests using their products without aggressive sales techniques.
5. Experimentation Is the Default Strategy
Threads is still young on the social media scene, so nothing is set in stone. Don’t be afraid to mix things up a bit.
The Meta team is adding new features all the time, so it’s natural to test out new strategies while you’re finding your groove. In March 2025, they made it possible to add topics to your bio to guide people to certain content and added follower-only replies.
📖 Related Read: 15 Social Media Updates You Need to Know in 2025
Spotify uses a variety of different content formats to maximize its reach. They use video, photos, and text. Posts promote new artists, share playlists, charts, feature audiobooks, show artist interviews, and more. The music streaming service also jumps on events from other big brands, such as the Wicked release on Peacock. They’re open to everything and anything.
How Gain Helps You Publish and Manage Threads Content
If you need a hand managing your various social media strategies, Gain can help. When it comes to your Threads strategy in particular, Gain assists you end-to-end. Our Threads publishing tool is tailor-made for agencies and their clients who often struggle with content approvals.
Gain has an integrated approval system that makes it easy to keep content moving. You can create and preview your Threads posts, then send them to clients for review with a simple link—no logins required. The platform automatically follows up with clients to get their approvals before your target publish date, so you’re not stuck sending reminders or chasing feedback.
Once your content has been signed off, Gain auto-publishes it—so you can keep a consistent presence on Threads.
On top of that, Gain includes everything you need to stay organized and collaborate with your team effectively: a shared content calendar, built-in image editor with cropping presets, task assignments, real-time mentions, asset folders, and integrations with tools like Canva, Dropbox, OneDrive, and Box. You can even duplicate your Threads post for use on other platforms!
In Short
Threads is sure to continue to change and evolve, so staying ahead of the curve is important. We think these five trends will steer you in the right direction and help you take advantage of all the possibilities Threads has to offer.
To grow on Threads, use the best tools available to ensure your brand resonates with the Threads community. A social media management tool like Gain will have your Threads strategy up and running like clockwork in no time.
Don’t believe us? Try Gain today for free.
