Tip #7: Factor In Your Brand Identity
Your Instagram profile picture is a small, yet mighty component to your Instagram bio.
It’s a key visual opportunity to introduce what you’re all about, and can serve as an extension of your content.
Digital creator Kay knows what she’s doing. With soft tones front and center, you can gauge her warm, cozy aesthetic right away.
If you’re known for bright pops of color, steer clear of dark, moody photos for your Instagram profile picture — it will feel ingenuine and send visitors mixed signals about your brand.
TIP: Keeping the same picture across all platforms makes it easier for followers to find you and identify with your content.
And that’s it!
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Whether you’re an influencer, creator, or business, pairing a strong profile picture with an on-brand link in bio landing page can elevate your brand identity, encourage new followers, and attract those all-important clicks.
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