7 Dental Social Media Post Ideas
Making your social media account stand out is about finding the right strategy for your niche. For dentists, that means providing plenty of educational content, information about their practice and team, and patient testimonials. When done right, these posts can increase people’s trust in you as a doctor and position you as their go-to dental professional for both advice and services.
Here are seven social media post ideas for dentists:
- Behind-the-scenes team content
- Dental hygiene tips
- Facts about dental procedures
- Patient reviews
- Before & after photos
- Information about your services
- Holiday posts
1. Behind-The-Scenes Team Content
Patients can feel more connected to your practice when you take the time to highlight your workers. It’s important that your dental office’s patients think of you as a warm and welcoming team rather than an impersonal institution. Talking about your staff is an excellent way to humanize your practice.
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You can show the behind-the-scenes of your employees in quite a few ways. For example, you could regularly shine a spotlight on each employee by posting their picture and a few fun facts about them. You could also make short videos introducing staff members to the audience, giving it an even more personal touch because they are addressing the followers directly.
2. Dental Hygiene Tips
Do your share to maintain good oral health. Imagine a world where your patients don’t even know where to find the floss dispenser; how many of them just brush once a day? The best way to help your patients live healthier lives and have a positive impression of your clinic is to teach them good oral health practices to avoid cavities, gum disease, and tooth decay.
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Another option is to share a post encouraging patients to ask you questions on dental care and how to maintain their oral hygiene routine properly. If you take the time to answer their questions, your patients will learn a lot, and your engagement rates will also stand to gain.
3. Facts About Dental Procedures
Going to the dentist is scary for most people, as is visiting any doctor. Many procedures can be done in a dentist’s chair, and being left in the dark about what each of them entails can only fuel the anxiety of having work done. By sharing facts about the dental procedures you perform, you can help your patients feel more comfortable about visiting you and therefore build trust. Moreover, patients will want to follow your social media accounts to continue learning about these procedures.
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Make sure to phrase your posts in a way that is easily understandable by the general public. Complicated medical terms might be something normal for you, but for your patients, they might just add to their confusion and fear of visiting the dentist. Keep it light and assume your audience knows nothing about dental medicine when writing your facts and explanations.
4. Patient Reviews
Are there several glowing patient reviews of your practice on the internet? Promote your practice on social media and demonstrate your expertise to potential patients by highlighting them. You can simply screenshot a review and add a brief message to the patient expressing gratitude for visiting your practice and their positive feedback. Doing this might also encourage other patients to leave reviews.
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Alternatively, you can create dedicated post templates for reviews and testimonials. If you have a certain aesthetic on social media, this will help maintain it and is an easy post type to add to your schedule. Simply copy and paste patient feedback into the branded template you’ve created and share them regularly with your audience.
5. Before & After Photos
The before and after pictures speak for themselves. Unlike reviews, where we have to take the reviewer’s word for it, an image shows indisputable proof of how well you work. Especially for aesthetic procedures, this can showcase your skill and why patients can trust you with their smiles.
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Accompany the picture with a description of the procedure done. It’s even better if you can explain how this change has positively impacted the patient’s life. Where possible, using full-face photos can help the viewer create an emotional connection with the post, but that is not always possible – after all, the highlight should be on the teeth. But keep in mind you must get your patient’s permission before you post any pictures of them on social media!
6. Information About Your Services
Sharing educational content about dental procedures in general is important, but to seal the deal and have your followers become your patients, let them know exactly what takes place in your dental office. What kind of services do you offer, and who should get them? What are you specialized in, and what procedure is people’s go-to when they visit you (again, this works mostly when we’re talking about aesthetic procedures, not necessary ones)?
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People appreciate transparency from any business that offers services. It’s not a bad idea to also add information about less pleasant things, such as costs or possible side effects. This way, your patients know exactly what they are signing up for, and there is a certain level of trust between them and you from the get-go.
7. Holiday Posts
There are plenty of holidays in the calendar to post about. For starters, there are the classic Halloween, Christmas, or Easter posts. Showing a decorated office or simply using holiday colors in your posts can channel the spirit of these popular holidays. You can even get a bit more creative and celebrate days such as Earth Day, showing that you are conscious about the environment.
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There are also a plethora of dental-themed holidays all year round, giving you plenty of chances to come up with fresh material for social media. Dentist Day, Dental Hygienist Week, and World Oral Health Day are just a few examples. For patients that come in on important occasions, you can even have little presents or discounts ready.
There is an impressive variety of social media channels worth leveraging at the moment. To make your work easier, we’ve researched them and came up with the best social platforms for dentists.
Here are the best social media platforms for dentists:
- Google Business Profile
- TikTok
Owning a Facebook page is a necessary addition for the success of your dental practice. This platform will boost your social media marketing efforts by a mile.
Dentists use it to engage with the local community, reach new patients, share valuable content, advertise promotional offers, and stay informed on industry developments. Facebook boasts approximately 3.07 billion monthly active users and it shows no signs of slowing down.
Here are three best practices for Facebook:
- Use Facebook Stories regularly to stay ahead of competitors
- Leverage the power of videos through Facebook Watch and Facebook Live
- Regularly post creative content that engages your audience, such as questions, contests, or giveaways
Smart Arches Dental Implants Langhorne has a strong Facebook presence due to a number of factors. Their posts are a great mix of educational content, testimonials, and some great before and after shots. They create before and after videos, leveraging how effective short-form videos are on the platform.
They post every day to remain consistent on people’s timelines and always incorporate their brand colors to be easily recognizable!
Instagram is the ultimate visual social media platform for ambitious dentists. With over 2 billion monthly active users, Instagram enables dentists to easily connect with patients and visually showcase their services through feed posts, Stories, and Reels.
In order for you to leverage Instagram to the max, it’s important to create regular and eye-catching posts for both your existing and prospective clients.
Here are three best practices for Instagram:
- Make sure that your grid is aesthetically pleasing
- Use Instagram Shopping to sell your products/services
- Leverage the power of video through Instagram Reels, Instagram Live, and Stories
Helen Mo is a pediatric dentist who realized her biggest strength is her personal experience as a mom. She speaks to her audience as someone who understands what it takes to care for a baby’s health from a personal level.
Her posts are appropriate for an audience of parents, and she focuses on both education and funny posts about parenthood, mixing photos with videos. You can also see from her various Highlights that she also uses Stories as a part of her strategy.
X (Twitter)
Dentists usually create content on X (Twitter) to catch the attention of potential patients, promote their services, and stay up-to-date with the ultimate dental industry news.
In order for you to make a statement on X (Twitter), you’ll need to create a professional profile that helps your practice stand out from your competitors. With 245 million daily active users, X (Twitter) is a great channel for better brand engagement.
Here are three best practices for X (Twitter):
- Optimize your profile by updating your bio, adding your website, and applying for a Verified badge
- Join relevant conversations that involve your brand or industry
- Use hashtags mindfully, not more than 4 per post
Dr Joy Dental Clinic has a very well-thought-out X (Twitter) strategy that is making them stand out on the platform. They keep their posting schedule consistent and focus mostly on video content. They feature doctors giving advice, patients giving testimonials, and behind-the-scenes content of their staff, all as short videos. Their tone of voice is professional, and they make sure to include the right amount of relevant hashtags in each post.
Dentists can use LinkedIn to better connect with other healthcare providers. Furthermore, dentists can build strong referral networks by becoming active on this platform. LinkedIn hosts over one billion users at the moment.
A dentist would benefit from creating an effective profile that showcases their skills, credentials, services offered, and patient list.
Here are three best practices for LinkedIn:
- Limit fun content and have a professional tone of voice
- Become a thought leader in your industry by posting enlightening content that could help other healthcare professionals
- Promote relevant industry/networking events
Dr. Martina Hodgson is a successful dentist and entrepreneur who knows how to present herself on LinkedIn, starting from her professional profile picture and strong description all the way to each post. She gives insights into both her work as a dentist and what it takes to be a female leader and entrepreneur, positioning herself as a thought leader in the industry. She keeps her posts professional, inspirational, and insightful.
Google Business Profile
Search engines are where most people find their doctors. Dentists should use Google Business Profile (GBP) as a way to showcase their unique business and their practice online.
GBP profiles appear on Google search results and on Google Maps, giving potential patients important information about your practice, such as location, contact information, and reviews.
Here are three best practices for Google Business Profile:
- Reply to reviews in a respectful and prompt way
- Optimize your GBP profile by updating your address, description, working hours, phone number, website, services, photos, and videos
- Incentivize people to leave you reviews through other social channels
Images of the business? Check! Important links and contact information? Check! Opening hours and address? Check! Impeccable reviews? Definitely check! Dental Bar has a strong Google Business Profile that provides their patients will all the information they could need in one place, so appointments can be made easily.
TikTok
With 1.2 billion monthly active users, TikTok is quickly becoming the go-to platform for social media marketing strategies. This video-first channel can help dentists reach an impressively large audience and become viral.
Before you become a TikTok enthusiast, keep in mind that you should always create engaging content that rings true to your target audience first and foremost.
Here are three best practices for TikTok:
- Optimize your profile by filling in your bio, adding relevant links, and uploading a recognizable profile photo
- Use hashtags mindfully so that your content ends up on people’s For You page
- Add captions to all your videos so that they’re easy and engaging to watch
The Bentist is perhaps one of the most famous doctors on social media. His TikTok has an astounding 15 million followers, and he knows just how to keep his views and engagement high with his content. It’s undeniable that his personality is one of the main reasons for people following him, so he maximizes that with the type of videos he makes – mostly videos of him reacting to other creators’ dental-related content, combining comedy with education.
