A 4K big-screen TV with AI-driven image enhancement and smooth motion processing is now available for a price that feels far lower than the performance it delivers.
The 2025 Hisense 55-inch TV brings all of that to the table, now priced at £299 instead of £579, giving you a substantial £280 saving on a feature-packed 4K model.
Get a 2025 55-inch Hisense TV for Almost Half Price
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Thanks to Precision Colour technology, powered by a quad-core processor, colours are said to be reproduced with far greater accuracy and realism. Skin tones should look more natural, landscapes appear more detailed, and every frame benefits from improved colour balance.
This 55-inch TV also uses the Hi-View AI Engine, which analyses every scene in real time to enhance resolution, brightness, contrast and colour. Even older, lower-resolution content is intelligently upscaled so it looks sharper and more cinematic on a 55-inch screen.
Motion handling is also one of its highlights. With AI Smooth Motion, this TV identifies fast-moving objects and digitally reconstructs missing pixels, resulting in clearer, smoother movement during sports, action films and gaming. It helps reduce blur and judder, giving you a more fluid viewing experience at a standard 60Hz refresh rate.
Hisense also includes Freely, a platform that lets you stream live TV channels and on-demand content without needing an aerial. Everything is organised into a simple, intuitive interface, making it easy to jump between live shows, catch-up content and streaming apps. Built-in Wi-Fi keeps the TV connected, while the included stand, remote and cables make setup straightforward.
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If you’re looking for an affordable 4K upgrade this Black Friday, the 2025 Hisense 55-inch TV at £280 discount offers you accurate colour, AI-enhanced upscaling, and smooth motion, making it one of the best-value big-screen options available right now.
And if you’re a fan of Hisense, take a look at our Hisense TV reviews to discover more about their fantastic lineup.
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