Although in his first months of life the fight between ‘El Hormiguero’ and ‘The revolt’ was fierce, with victories in audience almost alternating mathematically, the situation has changed. David Broncano has not advanced ‘El Hormiguero’ for weeks, which puts the star program of the Nights of La1 in a hurry: he needs to find a way of counterattacking.
A 2025 fall. The competition during the first months of ‘La Revuelta’ resulted at the end of last year with a tight victory: 15.7%against 15.6%, with Broncano beating more clearly in the strip of strict coincidence (16.3%/15%). But something seems to be failing in 2025: the first quarter 46 days of ‘La Revuelta’ and 47 of ‘El Hormiguero’ were issued, and Antena 3 won the1: it obtained an average of 14.8% compared to 13.4%. In 35 days he won ‘El Hormiguero’.
Second quarter with a clear winner. But it is that in the months of April and May the thing has not gone much better: in these five weeks, only three days got ‘the revolt’ beat ‘El Hormiguero’ (April 2, 3 and 15, the last one being the motorcycle program a replacement). That is, the Broncano program has been advancing its rival for more than a month, with figures that are close to 10% of shareeven often without exceeding it, while ‘El Hormiguero’ is accommodated closer to figures around Share 13-15. That is, not only does it advance to his rival, but his audience has dropped: he is far from that 14.8% he averaged in 2025.
Is it a ‘the revolt’ disaster? Actually, they are not bad figures, especially if we compare with the average audience that La1 made in that strip of access Before the arrival of Broncano (for example, in the first half of 2024 the 1 averaged 9% share). Thanks to Broncano the 1 passed in the annual ranking of being the third most viewed of 2024 to be the second (with the additional impulse, yes, of the Eurocup and the Olympic Games in June and July: it was in those months the most watched chain, after 12 years without leading a month). The figures of ‘La Revuelta’, as a whole, are not disastrous, but Broncano resists leadership.
There is no surprise anymore. There is another possible reason for this fall: the known as “Wow effect” (which is usually used in marketing, but also serves any content proposal for the general public, such as television programs) is no longer that of the early days. Gone are the reaction to the theft of a guest with a documentary about the deer’s berrhea as a response, the splendid Amaia’s performance that closed 2024 or how two icons of the program, such as Broncano and Lalachús, in the Campanadas on New Year’s Eve.
Since then, few actions in the program have achieved that effect: perhaps the shorts around the lottery raffle or the striking live Leiva performance with numerous invited stars. Little thing for a program that has not been assigned to trends Of social networks, something that a few months ago got almost daily. ‘La Revuelta’ no longer surprises the same.
A formula that accuses tiredness. What could happen? One possibility is the exhaustion of the surprise effect: ‘La Revuelta’ started as ‘the resistance’ in Movistar Plus+ in February 2018, which is seven years in which the formula has barely experienced variations. It is an exhaustion that does not affect the much more veteran motorcycle program: the solid but well -founded structure in some collaborators and sections that have been among the most watched of television make not evolving a problem for Broncano. For motorcycles, however, and as it has been demonstrating by liquidating a rival behind another, its monolithic scaffolding is its main weapon.
The TV family does not take off. It is not the only proposal of the renewed TVE that Sergio Calderón runs that does not finish finding his space before the competition. On its third day on the antenna, after a dubitative start with a ride, ‘The family of TV’ fell yesterday to a very lazy 6.2%, with only half a fee that the winner, an increasingly grown Jorge Javier with 12.1% of share. It was the most ambitious bet of this first half of 2025 for RTVE and the return of Belén Esteban to the front line awakened expectation, but the result does not seem to be convinced in its week of debut to the public.
Header | Atresmedia / RTVE
In WorldOfSoftware | Broncano, Giró and Buenafuente: the plan of the new director of TVE to put the audience war upside down
