Nvidia Corp. has been in pole position in the artificial intelligence chip market for as long as the industry has existed, but it may want to keep an eye on the rear-view mirror as some of its biggest rivals are getting the financial backing they need to shift into a higher gear.
For instance, the AI chip startup Etched.ai Inc. said today it has closed on a bumper $500 million funding round that brings its value to more than $5 billion. Meanwhile, an even more prominent rival called Cerebras Systems Inc. is reportedly in talks to raise double that amount, even as it finalizes plans for an initial public offering later this year.
Etched.ai is the lesser known quantity here, but today’s round, which was led by Stripes and saw participation from the entrepreneur Peter Thiel, brings its total amount raised to almost $1 billion. That’s a pretty sizable war chest for a two-year-old startup that’s developing a highly specialized chip that’s optimized to run so-called “Transformer” models that sit at the heart of OpenAI Group PBC’s ChatGPT and Google LLC’s Gemini chatbots.
The chip in question is called Sohu, which is a kind of application-specific integrated circuit that’s designed to run a specific workload with the greatest possible efficiency in terms of power consumption, performance, cost or a combination of all three. In the case of Sohu, it has been designed to run Transformers at maximum efficiency.
It was built using Taiwan Semiconductor Manufacturing Corp.’s most advanced four-nanometer process, and the startup claims it can deliver enhanced inferencing performance compared to Nvidia’s graphics processing units and other AI chips. It does this while drawing less energy too, the company said.
In a 2024 interview, Etched.ai Chief Executive Gavin Uberti promised that Sohu will be an “order of magnitude faster and cheaper” for transformer-based text, image and video-generation tasks, compared to Nvidia’s most powerful Blackwell GB200 graphics processing units. “One Sohu server replaces 160 H100 GPUs,” Uberti claimed. “Sohu will be a more affordable, efficient and environmentally friendly option for business leaders that need specialized chips.”
Cerebras Systems is a more familiar name, and the $1 billion raise that’s being discussed would boost its value to more than $22 billion, anonymous sources told The Information. The company has gotten a lot of attention in the past couple of years because of its unusual, dinner-plate-sized silicon chips that are said to be much more powerful than Nvidia’s GPUs.
Its flagship chip is the Cerebras WSE-3 processor that debuted in March 2024. Built on a five-nanometer process, the chip features 1.4 trillion transistors and has over 900,000 compute cores – more than 50 times the number found on a single Nvidia H100 GPU. It also packs 44 gigabytes of onboard static random-access memory, which helps it to solve one of the major bottlenecks associated with Nvidia’s chips: bandwidth.
In May, the company updated its cloud-based AI inference service, which is designed to run trained AI models in production, claiming that it’s the fastest offering of its kind in the world. It said it can run the most powerful large language models at speeds of more than 2,000 tokens per second, which is much more rapid than Nvidia GPU-based inference services.
The latest funding discussions apparently will not affect Cerebras’ plans to go public. The chipmaker has made no secret of its ambitions to become a publicly traded company. In fact, it first filed for an IPO in September 2024, only to cancel the listing following reports that one of its major investors, the United Arab Emirates-based conglomerate G42, was being investigated as part of a U.S. national security review. G42 is both an investor and a customer of Cerebras, and it has faced scrutiny by U.S. authorities over concerns that Middle East companies may provide China with backdoor access to American AI and chip technologies.
However, G42 has since been cleared by the Committee on Foreign Investment in the United States, and it’s no longer listed as one of Cerebras’ investors either, paving the way for the chipmaker to rekindle its IPO plans. It’s widely assumed that Cerebras will file again in the next couple of months.
Both Etched.ai and Cerebras still have a way to go if they’re to become serious threats Nvidia’s position at the top of the AI chip market, which even Google LLC with its tensor processing units have not yet become. During a keynote at CES 2026 earlier this month, Nvidia CEO Jensen Huang said that demand for the company’s chips is still increasing, and projects that it will do more than a half-trillion dollars in sales in fiscal 2026.
Image: News/Gemini
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