Very few sales events get our blood pumping quite like Amazon Prime Day. The largest online retailer in the world’s yearly member-centric sales event brings us the best prices on thousands of top products, and it’s never too early to prepare. More information about 2025’s Prime Day was just released, including the official dates: July 8-12. Here’s everything to know before you shop.
What Is Amazon Prime Day?
Prime Day is Amazon’s yearly multi-day sale for members of Amazon’s Prime service. It’s kind of like Black Friday in July in terms of how deep the discounts are. The company launched the event in 2015 as a celebration of Amazon’s 20th anniversary, and it’s grown into one of the retailer’s biggest sales. This is the tenth year of Prime Day, and we’d expect Amazon to celebrate with special offers, time-limited discounts, and more. Last year’s event saw the company sell over 200 million items! This year, for the first time, shoppers in Ireland and Colombia will be able to participate.
When Is Amazon Prime Day 2025?
2025’s Amazon Prime Day is actually four days: July 8-12. It starts at midnight the morning of the 8th and ends 96 hours later, with us all exhausted from saving so much cash. This is the longest they’ve ever stretched Prime Day out, so we’d bet on seeing special events and deals all through that time span.
(Amazon)
Is Prime Day for Prime Members Only?
Sort of, but not exclusively. To get the best deals, you’ll need to be a Prime member. If you’re not, it’s free to join the service for 30 days, after which it’ll cost you $139 per year (or $14.99 per month). Once you’re signed up for Prime and logged in, the Amazon website and apps will display exclusive Prime prices, and you can add items to your cart and check out like you usually would. If your budget is tight, you can certainly sign up for the free trial and cancel later. Once you’ve got your membership, we’ve got a list of tips and tricks for how to take advantage of deals, shipping, and more.
Can I Get Amazon Prime for Free?
After that 30-day free trial wraps up, you’ll be required to pay to enjoy the myriad benefits of Amazon Prime. There are ways to save on Prime, though, including student accounts for $7.49 a month and a discount program for EBT, SNAP, and Medicaid recipients at $6.99 a month.
(Amazon)
What’s On Sale During Prime Day?
Thousands and thousands of things across the massive universe of stuff Amazon has in their warehouses. Certain categories always see nice discounts on Prime Day. Most notably, Amazon products like Kindle tablets, Echo smart speakers, Fire TV devices and smart TVs, eero routers, Ring and Blink security cameras, and more typically see price drops as deep as 50%. We also usually see some of the year’s best TV prices during Prime Day, as well as speakers, headphones, laptops, and other much-coveted tech. We’d also expect to see some pre-sales leading up to Prime Day, in addition to discounts on the actual sale days, so stay tuned to our deals page this summer.
Prime Day also happens to be one of the best times to nab a deal on some Apple AirPods, maybe for even lower than this 23% discount
Recommended by Our Editors
Apple AirPods 4 Wireless Earbuds
$99.00
at Amazon
$129.00
Save $30.00
How Do I Find the Best Deals on Prime Day?
You don’t. We do. We carefully monitor pricing across multiple retailers to find the best offers both during sales events and outside of them, and we’ll always let you know when it’s the lowest price we’ve seen. We also suggest checking out our expert advice on Amazon Prime Day Shopping Tips for Bargain Hunters.
When July 8 hits, we’ll be working overtime to find the best Prime Day deals. Check out our Amazon Prime Day 2025 hub, which will be updated with everything we know about the biggest sale of the summer. We’ll also spotlight early access deals there that are too good to miss.
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About K. Thor Jensen
Contributing Writer
