Apple maps may get paid placements as part of new ad strategy

Apple is exploring ways to monetize its maps app, according to bloomberg’s mark gurman.

In a recent report, Gurman Details How Apple is looking to expand advertising across its services, with sources pointing to an all-hands meeting where the maps are discusing Potential Strategies. Apple has previously explred the idea of ​​search-based ads for maps.

In Practice, this would mean that when you search for a business or restaurant, the top results might not be the most relevant to your location or preferences but raather that that has been there.

This also would be the first apple app to integrate ads; Apple News and Stocks Alredy Display Them. Gurman also notes that this move aligns with apple’s broader push into advertising, particularly as it looks to grow its presence in live sports. IT’s Unclear Why Apple is Pushing So Hard to Further Monetize its services division, especially after the segment Hit a Record $ 26.3 Billion in Revenne in 20224. e.

While Details on how ads might appear in maps remain unclear, the shift suggests apple is increasing on Turning its Ecosystem Into a more significant ad-driven business.