Apple is continuing its marketing onslaught for the F1 movie, which arrives in US cinemas on June 27. Apple has released a new trailer in the TV app for the film, but this one has a twist. Apple calls it a “haptic trailer”. What they means is as you watch, your phone vibrates in sync with the video.
For F1, that means you can feel the roar of the car’s engine in your hands as Brad Pitt races it around the track. Here’s how it works …
To try out the haptic trailer, you need an iPhone running iOS 18.4 or later. Open the TV app, and navigate to the TV+ tab. There should be a featured banner for the haptic trailer. If not, search for F1: The Movie in the app and there’s a banner for the haptic trailer in the details.
The trailer demonstrates the precision and fidelity of the Taptic Engine inside modern iPhones. The intensity and feelings perfectly match what you are watching on screen. When the engine revs, you can feel the ramp up physically in your hands. At one point, Sonny (Brad Pitt) is bouncing a ball on his ping pong racket, and each bounce is punctuated by a haptic effect.
You probably wouldn’t want to watch a whole film this way, but it makes for a compelling and unique trailer gimmick.
F1: The Movie hits theaters internationally on June 25, and in the United States on June 27. The film will exclusively be shown in cinemas for a while, before making its way as a streaming movie on Apple TV+.
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