Apple’s line-up 2026 would therefore look like this: an iPhone 17th in the spring, then in the fall, three premium variations (air, pro, pro max) and this famous folding iPhone, expected for years. The “classic” model will patiently wait for its turn to return a few months later, in 2027, in the company of a new iPhone 18th. In short, Apple installs a new routine: smartphones more accessible in the first half of the year, the ambitious models for the start of the school year, believes Etnews.
The fold steals the star
2026 could be a year of transition for Apple and its calendar anchored for years. It must be said that 4 smartphones is already a lot: adding a fifth with a folding model, it becomes difficult to read for the general public. And we can add the difficulties inherent in the production of 5 smartphones that all come out at the same time.
This new arrangement is not trivial. IPhone sales mark out: 225.9 million units sold last year, compared to 229.1 million in 2023, according to Canalys. A small drop, but visible enough to push Apple to review its copy. The idea is to multiply the highlights in the year in order to more often cause the novelty effect.
The company has already started to move its lines. In 2025, the model Plus should give way to an iPhone 17 air, a super fine device (only 5.5 mm thick) but not without concessions: a single camera, a single speaker and a range that could cringe. The apple firm would even have planned to release an optional battery-based case … which removes a little from the charm of finesse. This iPhone 17 Air will only be produced small scale at the start, a sign that Apple itself is waiting to see if users will bite the hook.
The next few years promise to be responsible for innovations. The iPhone 18 Pro, expected in 2026, could say goodbye to Dynamic Island: sensors and Face ID would be hidden under the screen, just leaving a small hole for the camera. A step towards the ultimate lens set by Apple: an iPhone without any cut.
And to blow the 20 candles in the range in 2027, the manufacturer would target a really “any screen” model, a front camera also included under the slab. A strong symbol, and a way of making an impression with a futuristic design right at the right time.
Between the arrival of the folding, the upset calendar and an iPhone air (almost) finer than a sheet of paper, Apple clearly seeks to break the monotony of its annual launches. What revive buyers’ appetite?
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