Best Buy’s Black Friday in July sale is live: Save on AirPods, RTX 50 Series gaming laptops

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UPDATE: Jul. 8, 2025, 2:40 p.m. EDT This story has been updated with more deals from Best Buy’s Black Friday in July sale, including some new top picks.

Best Buy is hosting a “Black Friday in July” sale from July 7 to 13. The event directly overlaps with Amazon’s members-only Prime Day event, which is scheduled for July 8 through 11. Very coincidental timing, I’m sure.

Best Buy is keeping the pressure coming by releasing new deals in stores, on its website, and on its mobile app every day of its summer sale. That includes a rotating “Deal of the Day,” several “Doorbusters” spotlighting popular tech, and some app-exclusive Drops featuring limited-time releases and discounts. Per the fine print, everything is available in limited quantities with no rain checks. Unlike Prime Day, though, Black Friday in July isn’t exclusive members. (My Best Buy Plus and Total subscribers do earn exclusive rewards on certain purchases, but the deals themselves aren’t paywalled.)

Best Buy has traditionally held anti-Prime Day sales in the summer, but this will be the first year its counter-programming lasts a whole week; previously, it was only three days long. It makes sense given Amazon’s own unprecedented decision to extend Prime Day 2025 from two days to four.

Having covered Prime Day and other retailers’ competing sales since 2019, I can tell you that Best Buy has always been one of Amazon’s biggest rivals when it comes to tech deals. The two retailers will aggressively price-match the other’s discounts where their inventories overlap. Just to give some examples, I noticed that Best Buy lowered some of its initial Apple AirPod, AirTag, iPad, and Samsung Galaxy smartphone deals on the second day of its sale this week to match Amazon’s newly live Prime Day prices. (The two seem to keep a very close eye on one another.) If Best Buy has any advantage over Amazon, it’s that it has a better selection of deals on high-end Windows laptops and big-screen TVs.

After spending a few hours sifting through Best Buy’s Black Friday in July listings, I’ve rounded up a list of the best anti-Prime Day deals I’ve spotted so far there. Note that struck-through deals were sold out or expired at the time of writing.

Best Apple deals

My Best Buy Plus and Total members get up to $50 in rewards with every AirPods purchase.

AirPods

iPhones

iPads

MacBooks

• Apple MacBook Air, 13-inch (M2, 16GB, 256GB SSD) — $699 $799 (save $100)

• Apple MacBook Air, 13-inch (M4, 16GB, 256GB SSD) — $849 $999 (save $150)

• Apple MacBook Air, 15-inch (M4, 16GB, 256GB SSD) — $1,049 $1,199 (save $150)

Mac

Apple accessories

Best laptop deals

My Best Buy Plus and Total members get a $25 reward for every $250 spent on Windows laptops and desktop computers (up to $75).

Windows laptops

• Lenovo Yoga 7i 2-in-1, 16-inch (Intel Core Ultra 7 155U, 16GB RAM, 1TB SSD) — $649.99 $1,049.99 (save $400)

• Microsoft Surface Laptop 7, 15-inch (Snapdragon X Elite, 16GB RAM, 512GB SSD) — $1,299.99 $1,499.99 (save $200)

• Dell XPS 16 (Intel Core Ultra 7 155H, Nvidia GeForce RTX 4050, 16GB RAM, 1TB SSD) — $1,399.99 $2,199.99 (save $800)

2-in-1 laptops

Gaming laptops

• HP Victus 15 (AMD Ryzen 7 7445HS, Nvidia GeForce RTX 4050, 16GB RAM, 512GB SSD) — $649.99 $899.99 (save $250)

• Alienware 16 Aurora (Intel Core 7 240H, Nvidia GeForce RTX 5060, 32GB RAM, 1TB SDD) — $1,099.99 $1,499.99 (save $400)

• Asus TUF Gaming F16 (Intel Core i7-14650HX, Nvidia GeForce RTX 5060, 32GB RAM, 1TB SSD) — $1,159.99 $1,539.99 (save $380)

• Asus TUF Gaming A16 (AMD Ryzen 9 270, Nvidia GeForce RTX 5070, 32GB RAM, 1TB SSD) — $1,399.99 $1,699.99 (save $300)

• Asus ROG Strix G16 (AMD Ryzen 9 HX, Nvidia GeForce RTX 5070 Ti, 16GB RAM, 1TB SSD) — $1,609.99 $1,999.99 (save $390)

• HP Omen Max 16 (AMD Ryzen AI 9 HX 375, Nvidia GeForce RTX 5070 Ti, 32GB RAM, 1TB SSD) — $2,129.99 $2,379.99 (save $250)

• MSI Vector 16 HX AI (Intel Ultra 9 275HX, Nvidia GeForce RTX 5080, 16GB RAM, 1TB SSD) — $2,299.99 $2,499.99 (save $200)

Chromebooks

Best TV deals

My Best Buy Plus and Total members get a $100 reward for every TV and audio purchase of $999 or more.

Best gaming deals

My Best Buy Plus and Total members get a $20 reward for every $150 spent on Nintendo Switch 2 and Switch games and accessories (up to $100).

Nintendo Switch games

PlayStation games

Gaming headsets

Handheld gaming consoles

Best fitness tracker deals

My Best Buy Total and Plus members get a $10 reward for every $50 spent on wearables (up to $50).

Smart rings

Smartwatches

Best unlocked phone deals

Google

Motorola

Samsung