Best Product Launch Calendars To Plan Successful Launches

Product launch checklists, go-to-market (GTM) templates, and roadmaps are meant to keep things on track—but let’s be honest, they’re often all over the place. Teams use different tools, documents get updated in silos, and figuring out which version is the latest can feel like a full-time job.

That’s where a product launch calendar can save your plans. It gives you a clear, visual timeline of your launch, from early product launch strategies to final rollout. With this, product managers (PMs) and product marketing managers (PMMs) can stay aligned, hit key milestones, and keep everything on track.

Let’s walk you through some of the best product launch calendar tools out there in this article. Also, learn how these can help you manage deadlines, track progress, and execute your GTM strategy from start to finish.

👀 Did You Know? 72% of product managers cite the lack of standardization as the primary reason for consolidating tools.

Best Product Launch Calendars to Plan & Execute Successful Launches

What Should You Look for in Product Launch Calendars?

The right product launch calendar allows you to track milestones, collaborate across teams, and quickly adjust to any changes in your launch date.

Here are some of the features to watch out for:

Customizable templates: Calendars that let you build templates based on your specific launch needs, whether for new products or feature rollouts
Real-time collaboration: Calendars that support team collaboration, allowing stakeholders to update, comment, and track progress in real time
Milestone tracking and alerts: Tools for monitoring key milestones like marketing campaigns and beta tests, with automatic alerts for important deadlines
Cross-functional integration: Calendars that integrate with tools your team already uses, like Slack, Trello, or Jira, to keep all data in one place
Version control for timeline edits: Features that allow tracking changes without losing previous versions, helping maintain consistency across teams
Task dependencies: Tools that manage critical sequences like design approvals or marketing asset creation, helping prevent delays in the launch process

🧠 Fun Fact: The oldest known calendar, discovered in Scotland and dating back to around 8,000 BCE, tracked lunar phases and seasonal changes. It reveals how ancient civilizations managed time long before the advent of AI tools.

The Best Product Launch Calendars at a Glance

Here’s a look at the most impressive product launch calendars you can choose from:

Tool	Best for	Key features	Pricing
	All-in-one product launch planning and execution for teams of all sizes	Custom views, automated workflows, built-in AI, milestone and deadline tracking, team collaboration	Free plan available; Custom pricing available for enterprises
Notion	Small to mid-sized teams seeking a connected workspace for docs and projects	Status and project tracking, custom views, documentation, migrating files from other tools.	Free plan available; Paid plans start at $12/month per user
Trello	Kanban Board-style visualization for individuals and small teams	Sprint management, product roadmaps, Power Ups for scale	Free plan available; Paid plans start at $6/month per user
Asana	Work management for large to mid-sized teams	Project progress tracking, resource management, reporting dashboards, AI workflows	Free plan available; Paid plans start at $13.49/month per user
Pipefy	Process management for non-technical teams at large enterprises	Task management, workflow automation, AI agents, service request tracking, signature management	Free plan available; Paid plans are custom-priced
CoSchedule	Social media marketing for mid-sized agencies and teams	Social media campaign planning, scheduling, publishing, and measurement, client-specific timeline management, brainstorming, Social Inbox	Free plan available; Paid plans start at $29/month per user
Aha!	Product management and strategic planning for large teams	Project roadmaps, version history, knowledge base creation.	No free plan; Paid plans start from $11/month
Jira	Issue and project tracking for enterprises	Agile project management, Scrum boards, user story tracking, detailed reports.	Free plan available; Paid plans start at $8.60/month per user
Monday.com	Project tracking for small to mid-sized businesses	Task management, timelines, milestones, Gantt charts, Kanban boards, automated workflows.	Free plan available; Paid plans start at $12/month per user
ProductPlan	Strategic product planning and roadmapping for large teams	Roadmap management, Benefit-cost scoring, risk assessment, progress tracking, team collaboration	Custom pricing
Productboard	Customer-centric product management for enterprise teams	Collaborative product roadmaps, idea prioritization, product journey tracking, AI insights	Free plan available; Paid plans start at $25/month per user

*Please check the tool’s website for the latest pricing

The 11 Best Product Launch Calendars

We’ve rounded up the best product launch calendar options to help you efficiently manage timelines, tasks, and key launch phases in this list. Let’s take a look:

1. (Best for all-in-one product launch planning and execution)

Effortlessly organize team views, workflows, and automations with for Product Teams

A solid product launch strategy requires a seamless process that covers everything from pre-launch prep to post-launch analysis. That’s where , the everything app for work, really shines.

It goes beyond being a basic task scheduling software, giving teams a centralized space to work smarter, faster, and without all the tool-switching.

With ’s Product Management Software, sales, product, and marketing teams can stay aligned from start to finish. Whether you’re plotting milestones, assigning tasks, or responding to last-minute feedback, keeps every moving part in check.

One standout feature? The Calendar.

Bring your product launch calendar where your work is—the AI-powered Calendar automatically schedules meetings, creates tasks, and adapts to your priorities

This AI-powered calendar doesn’t just show your schedule—it helps optimize it. It automatically prioritizes tasks, blocks focus time, adjusts meetings, and keeps your day fluid without dropping the ball.

When things shift (as they always do during a launch), the product launch calendar shifts with you. Think of it as an intelligent assistant that’s really good at time management.

Then there’s Tasks, with which you can break down the launch process into smaller steps, set task statuses, and assign priority levels. This immediately directs attention to high-priority items.

Custom Fields can store additional details, such as links or documents, providing context for every task.

Quickly identify and prioritize tasks that need your attention with Tasks

To keep teams on the same page, you can use Dashboards and reporting tools. These allow teams to track progress, monitor campaign performance, and measure the success of each launch stage.

Oversee campaigns and turn performance metrics into simple visuals with Dashboards

’s customizable workflows also let you tailor every phase of your launch, from product design and testing to go-to-market campaigns.

Want to get a head start? Check out pre-built launch templates to fast-track setup, and sprinkle in some Automations magic to take repetitive tasks off your plate.

Here’s one to get you started: The Calendar Planner Template helps you and your team track tasks and deadlines in one place.

Block time for commitments, color-code tasks by team, and track progress all in one place with the Calendar Planner Template

This template includes everything you need to stay on top of milestones, break launch projects into tasks, and manage resources effectively.

Or try the Product Launch Checklist Template. It’s designed to bring order to chaos by aligning your team, timelines, tasks, and resources. And if you’re managing multiple product launches or working across sprints, the Release Management Template takes it up a notch.

With real-time collaboration, teams always work from the same playbook. Comments, updates, and file sharing happen in one centralized place—no digging through emails or playing calendar tag.

So whether you’re managing a cross-functional team, responding to shifting deadlines, or just trying to keep everyone focused on the same goal, has your back. It’s not just about getting to launch day—it’s about getting there with clarity, speed, and a whole lot less chaos.

📮 Insight: According to our survey, nearly 88% of leaders still rely on manual check-ins, dashboards, or meetings to get updates. The cost? Lost time, context-switching, and often, outdated information. The more energy you spend chasing updates, the less you have for acting on them. ’s Autopilot Agents, available in Lists and Chats, surface status changes and critical discussion threads instantly. Here’s to never having to ask your team to send “quick updates”.

👀 Real Results: Pigment improved team communication efficiency by 20% with —keeping teams better connected and aligned.

best features

Visualize and manage tasks, meetings, and deadlines by date with the Calendar View
Integrate Google, Outlook, and Apple calendars to avoid scheduling conflicts
Customize task statuses and priority levels to focus the team’s attention on critical tasks
Set task dependencies to ensure work happens in the correct order
Leverage Brain, the built-in AI, to write release notes, progress updates, landing pages, and more
Track team performance and launch progress with dashboards and reports
Plan and execute every stage with product launch templates and checklists

limitations

The wide range of features may require some time to master

pricing

free forever

Best for personal use

Free Free

Key Features:

Unlimited Free Plan Members

unlimited

Best for small teams

$7 $10

per user per month

Everything in Free Forever plus:

Unlimited Folders and Spaces

business

Best for mid-sized teams

$12 $19

per user per month

Everything in Unlimited, plus:

enterprise

Best for many large teams

Get a custom demo and see how aligns with your goals.

Everything in Business, plus:

Conditional Logic in Forms

* Prices when billed annually

The world’s most complete work AI, starting at $9 per month

Brain is a no Brainer. One AI to manage your work, at a fraction of the cost.

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ratings and reviews

G2: 4.7/5 (10,000+ reviews)
Capterra: 4.6/5 (4,430+ reviews)

What are real-life users saying about ?

A G2 reviewer says:

has been a game-changer for our team, transforming outdated workflows in both bug tracking and new product development. With the ability to create structured statuses that accurately reflect task progress, we’ve eliminated confusion and improved visibility across projects. Our bug tracking system, which was once housed in Redmine felt disconnected and had no visibility. After creating our new system in , we had a seamless launch and continue having a great workflow from triage to resolution, ensuring nothing falls through the cracks. We’ve easily implemented automations to save our team from time consuming manual work which has really saved us as well.

2. Notion (Best connected workspace for docs and projects)

With Notion, product teams can track feature statuses, engineers can highlight high-priority bugs, and execs can see the product launch calendar at a glance.

The platform even lets you create custom views that make sense for every department, making collaboration smoother. Plus, you can quickly migrate all your files with zero hassle using Notion’s Confluence, Google Docs, Asana, and Trello importers.

Notion best features

Break complex projects into tasks and sub-tasks with clear assignees and due dates
Upload images, embed videos, and add files for more context within each page
Access over 10,000 templates for work, school, or personal projects
Brainstorm, generate answers, and auto-fill tables in real time with Notion AI

Notion limitations

The app’s page-first view can make it challenging for new users to get started
Customizing systems may require time and effort

Notion pricing

Free
Plus: $12/month per seat
Business: $24/month per seat
Enterprise: Custom pricing
Notion AI: Included with Business and Enterprise plans

Notion ratings and reviews

G2: 4.7/5 (6,700+ reviews)
Capterra: 4.2/5 (2,500+ reviews)

What are real-life users saying about Notion?

A Capterra review reads:

I can confidently say Notion has been a great tool! There’s a bit of a learning curve process to go through at first since there are so many options available for customizing your dashboard, but after you get there, you’ll be able to plan efficiently! I love that I can have shared dashboards with other team members as well as my own. Another plus is the fact that I can link external documents so that everything is in one place and has easy access.

3. Trello (Best for Kanban Board-style visualization)

Want to get your product to market faster? Trello is a popular choice for product management teams, making it easier to manage sprints and roll out updates with minimal hassle.

The Kanban-style layout is super simple. It allows you to move tasks through stages like ‘To Do,’ ‘In Progress,’ and ‘Done’ with just a drag and drop. Trello also offers pre-built templates that help you track everything from product roadmaps to customer feedback.

With Trello Power-Ups, you can integrate with over 150 tools like Google Drive and Calendar. This gives other teams a clearer view of your product’s development and progress.

Trello best features

Get a quick project overview with a simple, Kanban-style layout
Visualize projects using Boards, Calendars, Tables, and Timelines
Centralize project data like member details, due dates, and attachments
Customize Trello cards with fields tailored to your business needs
Automate product launch tasks with Butler, Trello’s AI assistant

Trello limitations

Lacks real-time chat and smart notifications
Doesn’t directly allow Agile or Scrum sprints
The card system isn’t ideal for complex projects

Trello pricing

Free (Up to 10 collaborators)
Standard: $6/month per user
Premium: $12.50/month per user
Enterprise: $210/annually per user

Trello ratings and reviews

G2: 4.4/5 (13,600+ reviews)
Capterra: 4.5/5 (23,400+ reviews)

4. Asana (Best for work management)

As a work management platform, Asana is designed to help you launch new features at scale so you stay on top of everything, no matter how big your team grows. Whether you’re onboarding 10 or 200 users, Asana supports it.

You can easily connect each project or task to your larger business objectives, ensuring everyone is focused on the most critical work. Plus, it meets all your security and compliance needs.

Portfolios help you keep an eye on multiple initiatives, while custom dashboards streamline reporting across teams. Plus, Asana AI helps teams save time through automation and more.

Asana best features

View projects in Boards, Lists, Timelines, Calendars, and Gantt charts
Track multiple product launches together with Portfolios
Automate workflows with Forms, Rules, Bundles, and Templates
Manage resources with workload and time tracking tools
Connect with 200+ apps (including ) and use unlimited projects and file storage

Asana limitations

Lacks a comprehensive set of project management templates
Asana AI isn’t available on the free plan

Asana pricing

Personal: Free forever
Starter: $13.49/month per user
Advanced: $30.49/month per user
Enterprise: Custom pricing
Enterprise+: Custom pricing

Asana ratings and reviews

G2: 4.4/5 (11,900+ reviews)
Capterra: 4.5/5 (13, 300+ reviews)

What are real-life users saying about Asana?

A G2 review says:

What I appreciate most about Asana is its ability to bring structure and clarity to complex, multi-team projects. As a company operating across several business units, Asana gives us a unified platform where we can assign tasks, set priorities, and monitor progress in real time. The timeline and calendar views are especially helpful for maintaining visibility on key deliverables and deadlines. It also encourages accountability and transparency within the team, which has improved our overall execution and follow-up.

5. Pipefy (Best for process management)

Pipefy is a no-code process management tool that helps product marketing teams streamline workflows across all stages of a product launch.

With customizable workflows, teams can organize tasks, approvals, and timelines on one platform. The platform’s AI agents handle repetitive tasks, keeping everything on track and ensuring deadlines are met.

From planning to post-launch, Pipefy centralizes information, automates processes, and boosts efficiency, making it easier to manage complex product launches with minimal manual effort.

Pipefy best features

Integrate ERPs, databases, and vertical solutions from private cloud or on-premise systems
Build custom workflows with defined starting points, phases, and necessary integrations
Use Kanban and Scrum for workflow management
Manage repetitive tasks and improve process efficiency with Pipefy AI Agents

Pipefy limitations

Limited data filtering options lead to over-reliance on labeling
Some users have faced issues with customer support

Pipefy pricing

Free
Business, Enterprise, and Unlimited: Custom pricing

Pipefy ratings and reviews

G2: 4.6/5 (220+ reviews)
Capterra: 4.6/5 (300+ reviews)

👀 Did You Know? The term “soft launch” originated in the hospitality industry, where restaurants and hotels would quietly open to a limited audience before a grand opening. This approach allowed them to test operations and gather feedback in a low-pressure setting

If you need an all-encompassing social media marketing calendar, CoSchedule can help you plan, schedule, publish, and measure your social strategy.

For agencies, the agency calendar allows you to manage client-specific timelines, while the content calendar provides mid-sized teams with complete visibility over tasks and projects.

The marketing suite ties everything together, improving coordination across teams and projects. Additionally, you can use the built-in AI to write or optimize your social copy and use the customizable AI prompt templates to generate ideas and content.

CoSchedule best features

View all your marketing efforts in one place with the marketing calendar dashboard
Collaborate effectively on task scheduling to ensure deadlines are met across teams
Brainstorm engaging social media post topics for your audience with AI-driven idea generation
Generate images for your posts using the AI image generator

CoSchedule limitations

Some users find that the lack of multi-date projects and campaigns leads to duplicate entries

CoSchedule pricing

Free
Social Calendar: $29/month per user
Agency Calendar: $69/month per user
Content Calendar: Custom pricing
Marketing Suite: Custom pricing

CoSchedule ratings and reviews

G2: 4.4/5 (150+ reviews)
Capterra: 4.4/5 (100+ reviews)

What are real-life users saying about CoSchedule?

A TrustRadius review reads:

I can say without a shadow of a doubt that CoSchedule solves more problems than one–some that you might not even know you have. CoSchedule makes scheduling posts and keeping track of your content calendar a breeze.

7. Aha! (Best for product management and strategic planning)

Aha! offers a robust product management tool suite that simplifies the entire product lifecycle. For example, Aha! Roadmaps let you view projects from different angles. The portfolio roadmap provides a high-level view of progress, while the features roadmap focuses on specific tasks and timelines.

For engineering teams, Aha! Develop links directly to the roadmap, keeping development tasks in sync with the overall product strategy. The platform allows you to manage version history and build a tailored knowledge base, so that your product launch team is on the same page.

Aha! best features

Collect and organize ideas with Aha! Ideas and prioritize based on real user feedback
Build custom reports and track performance through charts and tables
Access a knowledge hub with best practices, guides, and tips for product management
Share product documents, create a product intranet, and collaborate on content

Aha! limitations

Some users find Aha! complex to navigate initially
It’s cumbersome to make rapid adjustments to plans

Aha! pricing

Aha! Develop: Starts at $11/month per user
Aha! Knowledge: Starts at $23/month per user
Aha! Whiteboards: Starts at $11/month per user
Aha! Ideas: Starts at $49/month per user
Aha! Discovery: Starts at $49/month per user
Aha! Roadmaps: Starts at $74/month per user

Aha! ratings and reviews

G2: 4.4/5 (300+ reviews)
Capterra: 4.7/5 (550+ reviews)

🧠 Fun Fact: Product teams often conduct “pre-mortems” before a launch. This strategy involves imagining that the product has failed and working backward to identify potential causes, allowing teams to address risks proactively.

8. Jira (Best for issue and project tracking)

As a go-to tool for managing Agile projects, Jira by Atlassian is popular with developers. Scrum boards in Jira let you break down complex projects and track user stories. You can visualize progress, set up sprints, and even dive into detailed reports.

Jira also lets you keep track of all tasks tied to a product launch calendar, regardless of which team is working on them. You can configure it to fit your team’s unique processes, workflows, and language. Plus, get a real-time view of release dates, Figma designs, and more, all inside Jira.

Jira best features

Create Scrum boards to divide large projects into smaller, actionable tasks
Track project progress with pre-built dashboards and detailed reports
Simplify your work with AI-powered search, chat, and agents
Provide developers with visibility into code development and repository access
Integrate Jira with Atlassian and partner tools via an Open DevOps setup

Jira limitations

Search and filtering systems feel complicated and need improvement
The rigid interface and lack of flexibility make customization challenging

Jira pricing

Free
Standard: Starts at $8.60/month per user
Premium: Starts at $17/month per user
Enterprise: Custom pricing

Jira ratings and reviews

G2: 4.3/5 (6,300+ reviews)
Capterra: 4.4/5 (15,200+ reviews)

What are real-life users saying about Jira?

A G2 review says:

In my office we use jira for task management and time management, which helps us for team projects with multiple moving parts. The task and subtask part had made things very easy to track and also the recent UI improvements are really helpful.

9. Monday.com (Best for flexible project tracking)

Monday.com offers a flexible platform for managing product feature launches, catering to teams of all sizes. Its intuitive interface allows you to oversee tasks, timelines, and milestones with minimal effort.

You can visualize your project using Gantt charts, calendars, or Kanban boards, adapting to your team’s workflow preferences. For more advanced needs, higher-tier plans provide access to integrations and automation features.

Monday.com best features

Customize dashboards with over 30 widgets to make smarter decisions
Use the Monday AI assistant to automate tasks and generate content
Make accurate decisions with a single source of truth for all product launch data
Collaborate in real-time with Whiteboard, embedded documents, and update sections

Monday.com limitations

Users experience a steep learning curve
Doesn’t include a built-in screen capture feature, which may impact remote teams that rely on visual communication
Performance dips when handling large data volumes, causing lag and slowdowns

Monday.com pricing

Free
Basic: $12/month per seat
Standard: $14/month per seat
Pro: $24/month per seat
Enterprise: Custom pricing

Monday.com ratings and reviews

G2: 4.7/5 (13,600+ reviews)
Capterra: 4.6/5 (5,400+ reviews)

10. ProductPlan (Best for strategic product planning and roadmapping)

If you work in product management, ProductPlan makes it easier to organize and present your roadmaps with clarity. It starts with the Parking Lot—a dedicated space to collect and store product ideas until they’re ready to move forward.

ProductPlan lets you use roadmap data to build effective product launch plans. Create checklists of your pre-launch, launch, and post-launch tasks and assign owners and statuses to each to create transparency across teams.

You can also share progress updates and highlight risks in reports to stakeholders to keep everybody aligned.

ProductPlan best features

Keep product teams and stakeholders on the same page with defined responsibilities and dates
Collaborate with your team via comments
Give stakeholders a detailed view of all product launch statuses
Visualize multiple roadmaps in one view

ProductPlan limitations

Compared to Jira or Trello, ProductPlan offers fewer customization options for workflows, fields, and integrations

ProductPlan pricing

ProductPlan ratings and reviews

G2: 4.4/5 (150+ reviews)
Capterra: 4.4/5 (50+ reviews)

11. Productboard (Best for customer-centric product management)

Productboard is what you need if you’re looking for a tool to build your product roadmap and keep everyone in the loop.

It’s a great way to visualize timelines, prioritize, and track each product’s journey from start to finish. You can start with a blank slate or pick from product launch plan templates like sprint plans, monthly launches, release plans, or Kanban roadmaps.

What sets Productboard apart is how it differentiates access levels. You have your ‘roadmap makers’ who create, edit, and share everything. Then, there are ‘viewers,’ who can see the product launch calendar but can’t make changes, and ‘contributors,’ who can leave comments.

Productboard best features

Prioritize the right product features using customer feedback
Build collaborative roadmaps aligned with business goals
Automate workflows and standardize processes for greater efficiency
Monitor progress, track dependencies, and flag any risks in time
Plan impactful product launches with feature release planning
Integrate with tools like Slack, Microsoft Teams, Jira, and Zapier

Productboard limitations

Some users report lag and syncing issues on the platform

Productboard pricing

Starter: Free
Essentials: $25/month per maker
Pro: $75/month per 2 makers
Enterprise: Custom pricing

Productboard ratings and reviews

G2: 4.3/5 (250 reviews)
Capterra: 4.7/5 (150+ reviews)

What are real-life users saying about Productboard?

A G2 review reads:

Productboard helps us streamline our product prioritization process, and I like that. It’s really easy to use, and my team can implement it without extensive training. By integrating with other tools like Slack and Jira, it becomes even more integrated to our workflow. They’ve also been incredibly responsive to any questions we had in the support team. It is something that we use often to make sure everyone is on the same page in terms of what our goals are.

Maximize the Impact of Your Product Launch With

A product launch is a dynamic process that involves effective planning, coordination, and execution. Each tool mentioned here brings unique strengths to the table, whether it’s CoSchedule’s social media marketing calendar or ProductPlan’s roadmapping capabilities.

But if you need a tool that seamlessly integrates everything into one platform, is your ultimate solution.

transforms product launch planning and execution into a streamlined, collaborative, and data-driven process—making it the go-to tool for teams aiming for a successful product launch, on time and on target.

This all-in-one project management system provides well-structured product launch checklists, customizable workflows, and the ability to collaborate across teams, maximizing impact and delivering lasting value to your customers.

Its robust suite of features makes it a top choice for those seeking to manage every stage of a product launch from a single workspace.

Ready to ace your product launch? Sign up for today.

Everything you need to stay organized and get work done.