The Buy Now, Pay Later (BNPL) sector has seen huge growth in the last decade. With what is thought to be a simple operating model and no hidden fees, services like Klarna and Monzo offer a clear alternative to traditional credit options and aregaining social acceptance and popularity.
BNPL is also becoming interwoven in the everyday shopping experience – with Klarna enhancing its presence through a partnership with Adyen, which will allow customers to ‘pay with Klarna at any checkout, anywhere’. This prompts important questions regarding the implications of BNPL and its impact on physical stores, on consumers, regulators, and the economy at large.
The rise of BNPL has transformed consumer behaviour, particularly among younger demographics who favour BNPL for its simplicity compared to traditional credit cards. Retailers are witnessing changes in purchasing patterns, with consumers increasingly opting for BNPL at the checkout….
