COSTCO has delighted shoppers with its latest Kirkland product and it’s already flying off the shelves.
The warehouse retailer is known for delivering value to customers with its much-loved own-brand products.
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One of the latest additions to land in stores is the $13.99 Kirkland 12-pack of Helles-Style Lager, which fans have been raving about ever since its launch.
Made by the Deschutes Brewery in Bend, Oregon, the German-style lager was released exclusively in Costco in November.
”It’s incredible, the cost-to-value is insane on this beer,” Costco shopper Taylor Vavra told the Wall Street Journal.
The warehouse’s previous attempts at delivering a low-cost beer never ”quite hit the mark” Russ York, Costco’s corporate buyer for wine, beer and spirits admitted to the publication.
The latest beer is the product of a new partnership with Deschutes that began last year.
”We wanted to show everybody that Kirkland can do beer just as well as wine and spirits,” York said.
Money-smart Costco super fans praised the beer on a Reddit thread after a review that dubbed the beverage ”exceptionally crisp”.
A delighted customer added: ”Very crispy, super crushable. Super cool that Deschutes brews this for them. Also, it makes a hell of a michelada.”
The refreshing lager is based on a recipe that won a gold medal at 2023’s Great American Beer Festival.
As of now, shoppers can snap it up in every state except Texas, and a new version will be released annually.
”If we tried to tilt this up on our own, it would have taken us 20 years,” Peter Skrbek, CEO of Deschutes said, referring to Costco’s unrivalled scale and brand loyalty.
The brewery did get a significant concession from the popular warehouse retailer too.
For the first time Costco shared its Kirkland packaging with the brewery, putting its location on the label.
”We thought that the recognition of where it came from would help validate [the beer],” Skrbek told the publication.
”With beer, there’s a more personal connection to brands,” alcohol brand consultant Dave Williams added.
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Mouth-watering garlic butter rolls
Recently, Coscto fans were also sent into a frenzy after spotting a viral $7.99 item from their famous bakery section.
Food lovers have been raving about their mouth-watering garlic butter dinner rolls and calling them “addictive”.
Earlier this month, a number of Costco lovers spotted the retailer was selling the new tray of dinner rolls.
Unsurprisingly, the tasty snacks have flown off shelves, with people praising them online.
One person shared a snap of the rolls they had baked at home and said on Reddit: “Wow. “How come nobody mentioned how fluffy the rolls are?!”
Each circular roll comes with 12 pieces, meaning you can easily tear-and-share with your family or dinner parties.
One Costco shopper said: “I made roast beef sliders with these rolls and they were delicious!!”
Another hailed them as “addictive” and said: “Had them for the first time this weekend.
“Don’t expect them to last longer than 24hrs no matter how many people are around to sample them.”
