The Industrial Organization School (EOI), Icex Spain Export and Investments and Adigital (Spanish Association of the Digital Economy) have signed an agreement, within the framework of the Mobile World Congress 2025, to launch a New Edition of DigitalxBorder New Challenges.
It is a digital immersion program aimed at CEOS de SMEs that aims to help companies responsible for adapting their company to the global digital environment, to design growth strategies and to take advantage of technological tools at their disposal, with the aim of helping them compete in the international market.
The DigitalxBorder Program new challenges has no cost to the companies chosen to participate, and is co -financed by the Ministry of Industry and Tourism and the European Social Fund Plus. DigitalxBorder new challenges will travel 24 Spanish cities between 2025 and 2027.
Its new edition will have 56 hours of intensive training, distributed among 7 days in each city. The training will address, among other issues, digital transformation, innovation, growth strategies, AI and responsible digitalization. In addition, it includes specialized sessions about the transformation of the business model, operational excellence, digital growth and strategic alliances for internationalization.
Other relevant aspects for companies, related to technology and considered as a competitive advantage for companies, will also be discussed. As the governance of AI, cybersecurity and digital regulation.
In 2025 DigitalxBorder will take place in 10 cities: Madrid (March 13), Tenerife (March 18), Alicante (April 1), A Coruña, (April 29), Girona (May 15). Valladolid (May 22), Cantabria (September 18), Pamplona (October 2), Gijón (October 9) and Malaga (October 16). Each session will bring participants closer to experts in technology and businesses, and will allow them to establish contacts and develop an action plan for the digitalization and international expansion of their companies.
With this program, the EOI, the ICEX and Adigital reaffirm their commitment to the digitalization and internationalization of Spanish companies, joining efforts with technology companies to offer training to the CEOs of SMEs in the country.
He General Director of EOI, José Bayónhe pointed out that «IA is transforming our entire society and of course also the business landscape by redefining the way in which companies operate, make decisions and adapt to a constantly evolving environment. Its impact covers all the areas of the company and that vision is what SMEs will obtain in the program, which will help them overcome the new challenges they have to face under that context. In EOI, we are pioneers in this training we have been collaborating with Spanish SMEs to provide the key tools to facilitate decision -making in a digital environment in continuous transformation«.
In addition, he recalled that «Help Spanish SMEs to climb globally through training in digitalization and artificial intelligence is for EOI a priority and a sign of identity of our institution, understanding them as the keys to improve the international competitiveness of our companies«.
Susana you, president of additalHe stressed that «digitalization is key to the growth and competitiveness of our companies. In an increasingly globalized and digital world, it is essential that business leaders have the tools and knowledge necessary to transform their business models. From Adigital, we are committed to accelerating this process, through initiatives such as DigitalxBorder, to boost the modernization and growth of our companies in the digital field. This public-private collaboration strengthens the Spanish business ecosystem and helps to boost our productive fabric in the global field ».
Finally, the Secretary of State for Commerce, Amparo López Senovillawhich is also the ICEX Presidenthas stressed that «Digitization and internationalization are key vectors for the growth of our companies, and from the Ministry of Economy, Commerce and Business, we bet on programs such as DigitalxBorder that offer high -level training to Spanish SME CEOs. We want our companies not only to adapt to the digital environment, but to take advantage of it successfully compete in international markets«.
