Delivering frozen bakery products presents several challenges that can impact the efficiency, profitability and sustainability of the supply chain. To address these challenges, Europastry, a world leader in the frozen bakery industry, has selected Blue Yonder’s transportation management solutions to evolve its supply processes and optimize its logistics operations. Today, Europastry is present in more than 80 countries, through more than 5,000 bakers, 27 production plants and 30 commercial offices. The transformational transportation project was deployed by BlueGistics, a Blue Yonder partner and worldwide consulting company specializing in the implementation of Transportation Management Systems.
With an ever-growing global distribution network, Europastry sought to increase efficiency in its transportation processes, reduce costs, and continue delivering its wide range of bakery products efficiently. Blue Yonder’s transportation management solutions provide Europastry a comprehensive offering with real-time visibility into transportation operations, enabling the company to better plan and execute its deliveries. The solutions integrate advanced analytics and machine learning to optimize routes, reduce transit times, and enhance overall efficiency.
“Efficient transportation management is crucial to our ability to meet the high-quality standards our customers expect,” said Andreu Venteo Casas, global supply chain director, Europastry. “With Blue Yonder’s transportation management solutions, we will be able to streamline our logistics operations, ensuring that our products are delivered quickly and sustainably. This is a significant step towards optimizing our supply chain and reducing operational costs.”
As Europastry’s supply chain expands, managing transportation routes and ensuring timely deliveries across multiple regions becomes increasingly complex. Thanks to Blue Yonder’s transportation management solutions supported by BlueGistics, Europastry expects to achieve the following benefits:
- Increase customer service levels and satisfaction by reducing lead times.
- Improve profitability by reducing logistics costs.
- Support sustainability goals by optimizing routes, reducing fuel consumption, and lowering carbon emissions.
- Balance efficiency with supply chain agility and resilience to adapt to changing market conditions.
“In today’s complex supply chain environment, effective transportation management is more important than ever. We are thrilled to support Europastry in strategically transforming their supply chain operations,” said Terry Turner, president, Global Manufacturing, Blue Yonder. “With our transportation management solutions deployed by BlueGistics, Europastry will not only reduce transportation costs but also improve service levels for its customers, driving both operational excellence and sustainability.”
“By optimizing routes and reducing transportation costs, we’re empowering Europastry to meet growing customer demand while maintaining their commitment to sustainability. As Europastry continues its business expansion across Europe and beyond, we look forward to being a key partner in their journey, ensuring that their supply chain evolves alongside their success,” said Adrià Estañol, chief executive officer, BlueGistics.
What this means for ERP Insiders
Learn from Blue Yonder’s more mature TMS customers. Bayer Crop Science implemented Blue Yonder’s TMS across more than 350 locations worldwide to standardize and automate logistics operations. This transformation led to a 4% reduction in ‘cost to serve,’ a 7% improvement in asset utilization, and a 3% increase in service levels, enhancing their ability to serve customers efficiently. Anheuser-Busch deployed Blue Yonder’s TMS across all its North American facilities, transitioning from legacy systems to intelligent automation. This shift enabled better transportation optimization, improved efficiency, and streamlined operations across their complex network. And Traxion, Mexico’s largest logistics provider, partnered with Blue Yonder to implement its TMS and Luminate Control Tower. This integration provided real-time visibility across their supply chain, enabling Traxion to balance service levels with cost control, evaluate network performance, and drive reliability and savings, supporting their rapid growth and customer responsiveness.
Continued innovation fuels global transportation management software market. The global TMS market was valued at approximately US $13.61 billion in 2023 and is projected to reach US $63.40 billion by 2032, exhibiting a CAGR of 18.4% from 2024 to 2032. The market is experiencing tailwinds from the integration of advanced technologies such as Artificial Intelligence (AI), Machine Learning (ML), and the Internet of Things (IoT), enabling real-time data analytics, predictive maintenance, and improved decision-making processes. There is a growing preference for cloud-based TMS solutions due to their scalability, flexibility, and cost-effectiveness. Cloud deployment allows for easier updates and integration with other systems, facilitating better collaboration among stakeholders. Companies are increasingly focusing on sustainable transportation practices, so TMS solutions are incorporating features that help in optimizing routes to reduce fuel consumption and emissions, aligning with global environmental goals.
Have an ERP integration strategy and plan for TMS solutions like Blue Yonder’s. Properly integrating your TMS applications from providers like Blue Yonder ensures seamless logistics operations, real-time visibility, and optimized transportation workflows. Customers should use Blue Yonder’s API Framework for seamless data exchange with ERP systems. For SAP, utilize SAP’s Business Technology Platform (BTP) and Blue Yonder’s pre-configured adapters for better connectivity. For Oracle, leverage Oracle Integration Cloud (OIC) and middleware tools for a streamlined interface. For Microsoft Dynamics 365, use Azure Logic Apps or Power Automate for automated data synchronization. For system-wide data consistency, establish master data synchronization between TMS and ERP for accurate shipment, order, and inventory data, and standardize data formats to prevent inconsistencies in product codes, customer details, and carrier information. Also, utilize event-driven architecture (via APIs or webhooks) to facilitate real-time order updates and shipment tracking, and enable bidirectional data flows so updates in ERP reflect in TMS (e.g., order changes, shipment delays). Explore every opportunity to automate processes. Implement workflow automation to streamline order-to-shipment execution, load planning, and invoice reconciliation, and/or automate freight cost allocation in ERP, based on shipment data from TMS. For visibility and reporting, integrate Blue Yonder’s Luminate Control Tower for predictive analytics and real-time supply chain insights, and sync TMS dashboards with ERP reporting tools (SAP Analytics Cloud, Oracle Analytics, Power BI) for unified performance tracking. And maintain regulatory compliance with GDPR, SOC 2, ISO 27001, and other industry-specific transportation regulations.
