Press note. The accelerated technological evolution and the growing demands of consumers are redefining the landscape of digital marketing. Artificial intelligence, the disappearance of cookies and hyperpersonalization are marking a turning point for brands, which must adapt to an increasingly competitive environment.
In this context, Stratesys identifies key Mars for 2025, which will transform the way companies connect with their audiences and optimize their marketing strategies.
Artificial Intelligence and Automation: The new marketing engine
Artificial intelligence is redefining digital marketing, allowing brands to optimize campaigns, improve conversion and anticipate consumption trends. The generative AI facilitates the creation of hyperpersonalized content, while the assistants of the optimize bids in real time and enhance programmatic advertising. In addition, predictive marketing strategies with Big Data allow unprecedented hyperpersonalization, anticipating customer needs and optimizing segmentation.
The future without cookies: privacy and strategies Data-Driven
The disappearance of third -party cookies forces brands to reinvent their digital strategy. The First-Party Data and the Zero-Park Data (data provided directly by users) become key assets for a more precise segmentation and without compromising privacy. Technologies such as Machine Learning allow this data to be exploded effectively, ensuring relevant campaigns in a post-Cookies ecosystem.
Media Paid and Media Retail: New digital advertising channels
Brands seek to maximize investment return (Roas) in Paid Media, taking advantage of AI to optimize campaigns with adjusted budgets on platforms such as Google Ads and LinkedIn ADS. At the same time, the retailers and marketplaces have transformed digital advertising with the rise of the average retail, offering a hyperse alternative to Google and Facebook ADS based on real purchase intention.
Omnichannel and customer experience: a unified ecosystem
The convergence between e-commerce and physical retail is accelerated, promoting the need for total inventory integration, orders and prices on a single platform. Mars to tools such as Customer Data Platforms (CDP) allow to customize the customer experience and reduce friction at Customer Journey, guaranteeing fluid and omnichannel interactions.
Influence marketing and sustainability
The brands are redefining their strategy with the marketing of influencers 3.0, prioritizing conversion about the massive scope. Nano and Microinfluencers, with more committed communities, are demonstrating more effective in terms of ROI. At the same time, sustainability gains prominence with the rise of Green Marketing, where consumers demand authenticity and verifiable data. Technologies such as blockchain can help certify the environmental impact of products, avoiding Greenwashing.
“These trends reflect a radical transformation in digital marketing, where technology and customization are fundamental.”señala Elena Rodriguez Feijoo Head of Marketing & Digital Strategy de BOOST by Stratesys. “Companies that quickly adopt these innovations will strengthen their relationship with consumers and position themselves as leaders in an increasingly competitive digital environment”.
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