In the competitive world of sports betting, some use complex statistics and confusing systems to influence others’ picks and rig the game to their advantage.
However, a growing affiliate marketing network within the sports betting industry makes the game’s rules accessible to everyone. Vault Sports employs AI-driven betting tools to empower and educate betters.
Furthermore, their advanced sports betting affiliate program and dashboard make success in the sports industry an achievable dream for more entrants than ever before. With rapid user growth and a network that has reached over 7 million sports fans, Vault Sports is poised to redefine the game of sports betting for good.
An Idea to Transform Sports With Machine Learning
The story of Vault Sports began at a 2019 Christmas party attended by childhood friends Caleb Dykema and Zach Nichols. The two had always shared an interest in sports, but this party would transform passion into a business venture. Zach proposed an idea in which he would apply his AI expertise to create a tool that would empower the average sports better with data-driven insights, leveling the playing field and giving everyone a chance to succeed.
Caleb and Zach dedicated themselves to this new business venture. Zach turned down a coaching analytics position with the Miami Dolphins to give themselves time to develop it. Caleb left his corporate job, picking up a nightly bartending gig to keep the lights on. The pair cultivated a dedicated following through engaging content on betting strategies, bankroll management, and line analysis.
Responding to their community’s needs, they developed the user-friendly Vault Sports app, which soared to the App Store Top 100 and amassed 40,000 downloads in just one NFL season.
From Popular App to a Growing Affiliate Network
Caleb and Zach continued to develop their idea of incorporating AI in sports betting. By 2023, they had achieved partnerships with popular influencers and betting sites. This was when they decided to pivot from a singular app to building their sports betting affiliate network. Vault Sports has become one of the fastest-growing affiliate networks in the business, reaching over 7 million sports fans in North America.
They have also obtained nationwide betting affiliate licensing to operate as a US sportsbook affiliate.
For each affiliate, Vault Sports provides a dedicated account manager for immediate assistance and an intuitive sports betting affiliate dashboard to provide clear insights into clicks, conversions, commissions, and campaign management. This next-generation affiliate marketing support allows affiliates to succeed in a small-margin industry.
A Unique Approach in the Sports Betting Industry
One factor that has allowed Vault Sports to stand out from the crowd and draw in so many fans is its unique approach to sports betting education. In contrast to the controversial sports touting practice in the industry, Vault Sports acts as a responsible betting affiliate. Their suite of sports betting technology empowers users to understand the dynamics of different bets rather than pushing specific picks.
Another key to their success has been their focus on sports betting community building and retention marketing in modern marketing channels. Caleb and Zach saw the unleveraged potential of the massive audiences on social media. Seeing this is where sports betters live, they sought to reach audiences by utilizing sports betting influencer marketing, connecting through creators and the communities that follow them.
Positioning for Future Growth and Opportunities
As Vault Sports continues to garner affiliate marketing sports fans, Zach and Caleb set their sights on what lies ahead for their growing company. Their systemized approach to operations emphasizes scalability, allowing for rapid growth while maintaining quality betting affiliate support and tools.
Prepared for future sports betting market growth, Zach and Caleb and their team at Vault Sports will continue their work in sports betting industry innovation that AI and a foundational love for the game power.
