Makeup Tutorials and Creative Looks
#8: Donni Davey
Known as the makeup artist for Euphoria, Donni has popularized theatrical and avant-garde makeup that pushes the boundaries of beauty.
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Follower Count: 221.1K on TikTok, 509K on Instagram
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Content Style: Creative makeup tutorials, inspired looks from TV and film, and trendsetting techniques.
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Why Gen Z Loves Them: Her trailblazing artistry and distinctive looks inspire fans to see makeup as a powerful tool for self-expression.
#9: Trixie Mattel
Drag superstar Trixie Mattel is known for her bold, artistic makeup and charismatic personality, bringing vibrancy to every tutorial and her own line, Trixie Cosmetics.
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Follower Count: 2.3M on TikTok, 4M on Instagram
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Content Style: High-energy tutorials, drag transformations, and collaborations with other artists.
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Why Gen Z Loves Them: Trixie’s fearless, colorful approach to makeup inspires confidence and celebrates individuality.
#10: Toni Bravo
Toni blends makeup tutorials with lifestyle content on TikTok, offering followers a glimpse into her daily beauty and routines.
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Follower Count: 645K on TikTok, 107K on Instagram
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Content Style: Natural makeup tutorials and daily vlogs.
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Why Gen Z Loves Them: Her friendly personality and practical tips make beauty feel achievable and relatable.
#11: Christian Chanel
Known for her luxurious, polished aesthetic, Christian showcases high-end beauty products and refined techniques on TikTok with added fun and personality.
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Follower Count: 138.2K on TikTok, 69.8K on Instagram
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Content Style: Luxury makeup tutorials, sophisticated product reviews, and elegant beauty tips.
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Why Gen Z Loves Them: His focus on quality and luxury appeals to those who admire premium beauty.
#12: Monet McMichael
Known for her GRWM (Get Ready With Me) videos on TikTok, Monet makes makeup fun and accessible with her warm personality and engaging tutorials.
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Follower Count: 3.8M on TikTok, 1.2M on Instagram
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Content Style: Quick makeup tutorials, product recommendations, and everyday beauty routines.
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Why Gen Z Loves Them: Her joyful, relatable energy makes her content inclusive and approachable.
#13: Alexandra Anele
Alexandra’s thorough, step-by-step tutorials on Instagram make her a go-to for learning new techniques and mastering beauty basics.
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Follower Count: 171.2K on TikTok, 359K on Instagram
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Content Style: Detailed tutorials, technique breakdowns, and practical beauty advice.
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Why Gen Z Loves Them: Her approachable style and clear explanations make makeup enjoyable and straightforward.
#14: Theresa is Dead
With a goth-inspired aesthetic and unfiltered humor, Theresa brings a unique edge to the beauty space on YouTube.
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Follower Count: 61.K on YouTube
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Content Style: Gothic-inspired makeup looks, comedic reviews, and honest product discussions.
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Why Gen Z Loves Them: Her fearless personality and alternative style resonate with those who love bold, unconventional beauty.
#15: Bella Krys
Known for her accessible tutorials on TikTok, Bella simplifies complex beauty techniques, making them easy for her audience to try.
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Follower Count: 91K on TikTok, 16.1K on Instagram
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Content Style: Beginner-friendly tutorials, natural looks, and easy-to-follow makeup steps.
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Why Gen Z Loves Them: Gen Z loves her simple, approachable tutorials that make beauty feel inclusive.
#16: Another Hanna
A beauty creator and photographer, Hanna brings an artistic touch to her tutorials, creating a unique, editorial feel in each look.
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Follower Count: 110.6K on TikTok, 41.9K on Instagram
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Content Style: Artistic and creative makeup tutorials, often inspired by editorial styles.
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Why Gen Z Loves Them: Her creativity and aesthetic inspire fans to view beauty as an art form.
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