Get Ready For Even More AI Video Taking Over Your Socials In 2025

Thanks to powerful new features expected in 2025, your social media feeds may soon be awash with even more AI-generated content following a recent announcement from Instagram head Adam Mosseri.

As Mosseri recently revealed in one of his regular updates, the Meta-owned social media platform plans to introduce new AI-powered video editing tools allowing users to change “nearly any aspect” of their videos using simple text prompts.

In his teaser video, Mosseri introduces some of the capabilities of the future tool. At the same time, the AI seamlessly implements a range of impressive effects, such as altering his outfit, adding jewelry, changing his location and appearance, and even transforming himself into a felt puppet, with surprisingly convincing results. These effects aren’t yet ready for release but show early examples of what Meta can do with its home-grown Movie Gen AI model, announced in October, which Mosseri hopes to unleash on Instagram users in 2025.

If the tools work as promised, users will soon be able to perform advanced video editing tricks by simply typing what they want to see rather than having to learn how to edit videos or code special effects.

You’ve probably already seen similar-looking effects in the form of filters on Instagram stories or TikTok videos, but these pre-built, off-the-shelf effects are generally designed by someone else. Meta’s text-based video AI is different because it potentially allows users to create whatever effects they want without the need for advanced editing or coding skills.

New Instagram AI Video Tools — Do We Need Them?

However, Mosseri’s teaser has drawn mixed responses so far, including negative comments questioning the need for even more AI-generated content on a platform already seemingly overrun with it. On the other hand, some are excited to get their hands on these new AI-powered tools, noting that they will help users create engaging content much more easily using only the Instagram app rather than resorting to third-party video editing tools such as Capcut.

Making video editing easier for novice creators will surely spark creativity, but whether or not the new content is good remains to be seen. Organic video recordings will still have their place on Instagram, even if it becomes increasingly difficult to tell what is real and what is AI. Conversely, it doesn’t take a great leap of the imagination to dream up some somewhat less wholesome applications of this new tech. Deepfakes, misinformation and potentially harmful appearance-changing edits are all obvious problem areas. We will have to wait and see what safeguards Meta puts in place to avoid potentially dangerous content moving forward.

Perhaps one unintended side effect of such a dramatic increase in AI-generated online content may be to push people to place more value in live entertainment and personal interactions in real life. We can but hope.

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