Globant and LaLiga have reached an agreement for said sports organization to advance in the adoption of AI. In agreement involves the Globant AI Podsa company subscription model that relies on AI agents supervised and orchestrated by company experts, with the aim of expediting the development of solutions.
Collaboration involves creation of AI agents through Sportianthe joint company of Globant and LaLiga, in areas of the organization considered key, such as those dedicated to talent training, Operations and Technology.
With this step, LaLiga seeks to improve, among other processes, the analysis of sports performance, the creation of personalized content and the automation of workflows. All in a coordinated and centralized system. These agents will add to Sportian’s current technological solutions offering.
Sportian has an extensive track record in creating transformational AI-based solutions for organizations such as the Saudi Pro League, Lega Serie A, Major League Rugby, Club América, MotoGP, ONE Championship and the Belgian Pro League.
Javier Tebas, President of LaLigahas highlighted that “At LaLiga we understand innovation as a strategic axis for the future of sport. This agreement allows us to incorporate artificial intelligence in a practical and transformative way, reinforcing our commitment to operational excellence and to a competition that is increasingly modern, efficient and connected to fans. With this alliance, we take a step forward”.
Martín Umaran, President of EMEA and Co-Founder of Globantcommented that “LaLiga is taking a historic step by becoming the first global sports organization to adopt agentic AI models to reinvent its business. With this vision, not only will new efficiencies be achieved, but it will open the door to innovations and results that will forever transform the way sport is managed, played and enjoyed”.
Luis Ureta, CEO of Sportianadded that «With this agreement we accompany LALIGA on its path of innovation, reinforcing its status as a benchmark in world sport. “Through the integration of AI solutions and agentic models, we will together build the most efficient, scalable and transformative operating model in the sports industry globally.”
