Google Wants AI at the Forefront
Google has been playing second fiddle to OpenAI since the generative AI revolution started a few years ago, with ChatGPT still remaining the clear favorite when it comes to chatbot functionality. Still, Google clearly has the edge on search traffic, with decades of usage by billions around the world.
Subsequently, it makes sense that Google is trying to pin its AI success to the search engine. After all, with 8.5 billion searches per day, Google could quickly become the AI favorite if the search engine becomes a functional AI tool.
That has been the hang up, though. AI-powered search on Google has been nothing if not a mixed bag of results, with users pointing to inaccurate and unhelpful answers as a serious flaw. Hopefully this injection of Gemini 2.0 has an impact, but if Google isn’t careful, it could suffer yet another bad press cycle due to its lagging AI system.
