HARLEY Davidson has slashed the price of one of its newest bikes to less than $10,000 in a desperate attempt to drive back sales.
The brand-new model is perfect for motorcycle fans looking for a high-end and sporty ride.
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The price cuts affect three of Harley’s already-affordable rides – the Nightster, the Sportster, and the Nightster Special.
Now, the baseline Nightster model can be purchased for just $9.999, the Sportster starts at $15,999, and the Nightster Special follows at $12,499, reported Auto Evolution
The base Nightster, which used to be $10,499, is powered by a 975cc Revolution Max V-Twin engine, delivering 91 horsepower and 97 Nm of torque.
For a low price, buyers also get 14-spoke cast aluminum wheels, Brembo brakes, LED lights, and a 27-inch seat height, ideal for riders looking for a nimble ride.
The Nightster Special offers the same engine but adds premium touches like a 4-inch TFT display with Bluetooth, ABS, selectable ride modes, and a pillion seat for added comfort.
At the top, the Sportster S steps up with a 1,252cc Revolution Max 1250T engine pushing 121 horsepower and 127 Nm of torque.
It boasts high-performance Brembo brakes, fully adjustable suspension, and a low, aggressive stance built for power and handling.
While the bike is not luxury, its performance and sleek blacked-out design make it stand out among the competition.
The basic model, with its Billiard Gray color, is the most affordable entry into Harley’s sport bike lineup.
However, even without additional upgrades, the final prices of the model will far exceed the base.
Though the initial number seems quite affordable, riders should know that taxes, title, registration, and other fees will raise the cost.
This move takes the Milwaukee-based company into new territory, combining affordable prices with high-performance bikes.
This new pricing scheme is likely a strategic move to attract more riders, especially in the competitive sportbike market.
Despite the fine print, Harley’s decision to drop the price signals a change in the company’s approach, possibly aiming for younger, budget-conscious customers.
What are the new and refreshed Harley-Davidson motorcycles for 2025?
The lineup of all-new 2025 models includes:
The Street Glide Ultra for long-haul touring and the Pan America 1250 ST dynamic adventure sport motorcycle.
Harley-Davidson has also revamped six iconic Cruiser models for 2025: the Low Rider S; Low Rider ST; Breakout; Heritage Classic; Fat Boy and Street Bob.
The brand’s Sportster S has also been upgraded.
A collection of limited-production Custom Vehicle Operation (CVO) motorcycles includes four models: CVO Street Glide; CVO Road Glide; CVO Road Glide ST; and CVO Pan America.
The bike maker said the new models complete the collection of 2025 Harley-Davidson Grand American Touring, Cruiser, Sport, Adventure Touring and Trike motorcycles.
The new pricing structure could help the brand secure new fans, especially in a market where Japanese and European bikes are already offering competitive alternatives at lower prices.
2025 LINEUP
Harley-Davidson, based in Milwaukee, has revealed its all-new and refreshed motorcycles for its 2025 model lineup.
It includes the new Street Glide Ultra long-haul touring model and Pan America 1250 ST adventure sport motorcycle, plus a collection of six revamped 2025 Cruisers.
This year also sees the powerful Sportster S model updated with revised suspension, along with a collection of four limited-production Custom Vehicle Operation (CVO) bikes.
Harley is also releasing six updated 2025 Cruiser models, mixing modern technology with the brand’s classic look.
Other changes include a better suspension for the Sportster S and four special Custom Vehicle Operation (CVO) models with unique finishes and high-end features.
