This summer, G2 recognized Hootsuite as the #1 platform for Social Media Listening, Social Media Analytics, and Social Media Suites — part of 178 total top rankings in their Summer 2025 Report.
This recognition confirms what thousands of businesses already know: Hootsuite is the operating system that powers performance for modern social teams.
G2’s rankings are based entirely on feedback from real users. Marketers, social media managers, analysts, and customer support teams across industries shared how Hootsuite helped them engage their audiences, uncover insights, and drive measurable results.
That’s why we’ve been named #1.
But what does that mean for you? And how can the platform these teams rely on give your social strategy a competitive edge?
Where Hootsuite leads the pack
We placed in over 300 reports in G2’s Summer 2025 release and came out on top in key categories that matter most to social media teams:
#1 in Social Media Suites
Thanks for making Hootsuite your all-in-one publishing, planning, engagement, and performance command center.
What does this award actually mean?
G2’s Social Media Suites category recognizes platforms that help teams:
- Publish content, schedule posts, engage with communities, and manage accounts across platforms.
- Track mentions, follow trends, and listen to what audiences are saying across channels.
- Measure campaign impact and support smarter decision-making across marketing, sales, and customer service.
Some products in this category also support social ad management, online community engagement, and customer service through social media. Luckily, Hootsuite does it all.
Why it matters
Being recognized as the #1 social media suite means Hootsuite isn’t just strong in one area; it’s leading across the board.
Whether you’re publishing a post, tracking a campaign, or responding to a customer DM, it’s all connected. Fewer tools. More clarity. Better collaboration.
I like how Hootsuite makes it easy to schedule posts across multiple platforms like Instagram, Facebook, and LinkedIn — all from one dashboard. The built-in analytics help track performance in real-time, and the approval workflow is smooth for team collaboration. It saves a lot of time thanks to its ease of use and strong integrations.
#1 in Social Media Listening Tools
With Hootsuite Listening, it’s easy to turn social chatter into brand insight.
What does this award actually mean?
G2’s Social Media Listening Tools category recognizes software that allows teams to:
- Listen for specific brand or topic mentions
- Track real-time conversations to uncover trends
- Analyze sentiment (positive, neutral, negative)
- Segment audiences based on behavior or interests
- Identify key influencers and thought leaders
Marketers, communicators, analysts, and even journalists use social listening tools to spot what’s gaining traction, understand audience needs, and uncover competitive insights.
Why it matters
Getting social listening right is the difference between reacting to social media and leading it.
Hootsuite’s listening capabilities surface timely, actionable insights, allowing teams to make smarter content, marketing, and support decisions, all in one place.
Our customers use it to improve brand health, fine-tune messaging, and stay ahead of the curve.
Listening features… allow our team to monitor conversations around key terms, brand mentions, and industry trends. This helps us stay informed about what matters to our audiences and respond to relevant conversations in real time.
#1 in Social Media Analytics
Hootsuite Analytics tells you more than how many likes or shares you received — it delivers insights that drive strategy.
What does this award actually mean?
Social media analytics tools go beyond vanity metrics to help businesses understand the true impact of their efforts.
According to G2, products in the Social Media Analytics category must:
- Define measurable business goals using social data
- Measure results over time and across platforms
- Evaluate audience demographics, size, and engagement
- Aggregate performance data from multiple networks
- Compare results by campaign, post, or content type
Social media managers, comms teams, and data analysts use these tools to surface patterns, test hypotheses, and optimize campaigns.
The result? Smarter content, stronger targeting, and better business outcomes.
Why it matters
For marketing and comms leaders, tracking what happened isn’t enough. They need powerful social analytics that prove why something happened and what to do next.
With real-time dashboards, cross-platform tracking, and visual reporting tools, Hootsuite helps brands connect action to outcomes.
Hootsuite’s … built-in approval workflow lets Executive Directors bless content with one click—no more endless email chains—while the analytics dashboard translates engagement into plain-English insights our leadership team can act on. Add in responsive support and snack-size trainings, and the platform feels less like software and more like a strategic partner.
This G2 recognition isn’t just a marketing win — it reflects a larger shift in how businesses are using social.
As our CEO Irina Novoselsky puts it:
We’re honored to be recognized by G2 for our leadership in the social media space. This recognition is especially meaningful as it reflects the voices of our customers — the people using our platform every day to deliver ROI in their organizations.
We’re leading a new era of social media intelligence, empowering businesses to turn social insights into actions that drive business impact. Our success in G2’s reports is a testament to our innovation toward this vision and our commitment to helping our customers succeed on social.
What Hootsuite users are saying
Thousands of four and five-star G2 reviews reflect what social teams value most in Hootsuite: advanced analytics, powerful collaboration tools, and results they can stand behind.
On ease of use and onboarding:
Hootsuite is incredibly user-friendly and intuitive, making it easy to navigate and teach others how to use it. The platform is well-organized with a simple layout that enhances the user experience. It offers a wide range of functionalities, allowing for seamless management of social media accounts and campaigns. Customer support has always been amazing! Plus, when we rolled out and implemented HS for our social media team, the onboarding experience was a breeze.
On collaboration and workflow management:
Hootsuite makes it easy to manage multiple social media accounts from a single dashboard. The scheduling feature is intuitive and saves our team a significant amount of time. I particularly appreciate the team collaboration features, the content calendar view, and how seamless it is to track performance metrics across platforms.
On impact and support at scale:
Hootsuite has made managing our school’s social media SO much easier and has become a vital tool for our team. We use it daily as part of our workflow.
The approval workflow is the main draw for us. As an organisation, it’s very important for us to have checks in place to ensure we adhere to policies, specifically around safeguarding our children.
We also appreciate the analytics it offers. It gives us detailed metrics that help us analyse how our posts are performing, understand how our audience is engaging with them, and spot trends or patterns.
Furthermore, Hootsuite’s customer support is fantastic. Our account manager, Grant, checks in with us regularly to ensure we’re making the most of the platform and answers any questions we have. We do quarterly check-ins, on top of any ad hoc queries or requests we may have. The Hootsuite Team is very responsive. This level of support shows Hootsuite’s commitment to our success.
Why we stand out (even next to the competition)
Our category-leading success isn’t just about features. It’s about helping social teams — across industries, departments, and regions — work better together.
From centralized planning and approvals to real-time insights and expert support, Hootsuite is built to adapt to your needs. Teams can roll it out quickly, collaborate seamlessly across roles and regions, and make more strategic decisions with the data that matters most.
It’s not just about keeping up; it’s about leading with clarity.
Hootsuite consistently outperforms other platforms in the categories that matter most to growing organizations. Compared to tools like Sprout Social, Buffer, Sprinklr, and , we stand out for:
- Enterprise-ready social media management. Schedule posts across networks, monitor engagement, manage permissions, and ensure consistency — all from one secure platform.
- Analytics and listening that drive strategy. Go beyond dashboards. Use audience insights to understand sentiment, identify trends, and shape campaigns that perform.
- Multi-account and multi-team coordination. Coordinate social efforts across regions and departments with streamlined workflows, tiered approvals, and enterprise-grade controls.
- Social advertising and customer care. Run paid and organic campaigns side by side, while enabling seamless customer engagement from one centralized hub
- Employee advocacy at scale. Empower staff to amplify brand messaging through curated content, frictionless sharing, and detailed reporting..
No other platform brings publishing, insights, listening, advocacy, and care together with this level of enterprise-ready scale and usability.
FAQs: What you should know about Hootsuite
Can Hootsuite scale across departments and regions?
Absolutely. Hootsuite is trusted by global organizations with complex structures, from higher ed to healthcare to financial services. With flexible permissioning, approval workflows, and integrations with your existing tech stack, Hootsuite is built for cross-functional teams.
What kind of support does Hootsuite offer for larger teams?
Our enterprise customers get a dedicated account manager, quarterly strategy reviews, and access to priority support. We also offer custom onboarding, live training, and certification through Hootsuite Academy.
What do marketing leaders love most about Hootsuite?
Insights and impact. Our users say Hootsuite helps them transform engagement into action, with real-time analytics, brand health tracking, and reporting that actually moves the needle.
We’re honored to be recognized, but even more excited to keep building with the people who made it happen.
Thank you to everyone who’s shared a review, given feedback, or spread the word.
Streamline your social strategy with Hootsuite. Plan, publish, and analyze content, monitor conversations in real time, and uncover the insights that drive smarter decisions — all from one powerful platform.
