How to become a Pinterest manager and get clients

5. Monitoring performance 

Pinterest managers don’t just post and move on. They also use Pinterest Analytics and Google Analytics to see what’s working and make adjustments. 

Here’s what you must track as a Pinterest manager:

• Which Pinterest posts get the most clicks, saves, and engagement
• How much traffic Pinterest is driving to the website
• What content types perform best (images, videos, idea Pins, product Pins)
• Any trends that could be used to boost visibility

6. Engaging with followers and growing the community

Engagement increases visibility, which is why Pinterest managers must respond to comments and messages, follow and interact with relevant accounts, and join group boards. They also collaborate with influencers or brands to reach more people. 

This builds a strong and invested community, which leads to more trust, traffic, and conversions over time.

How much does a Pinterest manager make?

If you work at a company or agency, expect to make between $41,000 and $94,000 per year, depending on your experience and location. This is similar to what social media managers earn.

Freelancing gives you more flexibility, but your income will vary based on your rates and the clients you work with. Here’s a general idea of what Pinterest managers charge:

• Pinterest account setup: $20 – $100/ project
• Monthly Pinterest management: $25 – $500/ month
• Pinterest ads management: $200 – $2,500/ month (or a percentage of ad spend, usually around 25%)
• Pinterest consulting or coaching: $30 – $100/ hour

When you’re starting out your freelance business, you’ll probably start at the lower end of the pay scale. But as you gain experience in social media marketing and demonstrate solid results, you can start charging more. To boost your earnings, consider specializing in sought-after services like managing Pinterest ads.

How to become a Pinterest manager:

1. Decide what type of manager you want to be
2. Research and learn everything you can
3. Experiment with your own Pinterest account
4. Create templates, checklists, and workflows
5. Provide free Pinterest management
6. Reach out to potential clients

1. Decide what type of manager you want to be

Before offering Pinterest management services, decide what type of Pinterest manager you want to be. Businesses have different needs, so you can focus on organic growth, run paid ad campaigns, or handle everything from strategy to execution.

Here are the main types of Pinterest managers:

• Organic Pinterest manager: Focuses on SEO, content creation, and community engagement to grow an account without paid ads
• Pinterest ads manager: Runs and optimizes paid campaigns to generate traffic and conversions
• Full-service Pinterest manager: Handles both organic growth and paid ads, covering strategy, content, and analytics
• Niche-specific Pinterest manager: Works with a specific industry, such as e-commerce, bloggers, or course creators
• Pinterest virtual assistant: Provides basic support like pin scheduling, board organization, and light engagement

A. Organic Pinterest manager

If you like growing accounts without using ads, becoming an organic Pinterest manager could be it. This role focuses on helping businesses get more visibility, traffic, and engagement through organic content.

Here’s what you must do as an organic Pinterest manager:

• Get your profiles, boards, and pins set up with the right keywords to boost your search rankings
• Plan and schedule pins that grab attention and get people to click, save, and share
• Keep an eye on Pinterest Analytics to track what’s hitting the mark and tweak your strategy as needed
• Dive into the Pinterest community by participating in group boards, responding to comments, and engaging with content that aligns with your brand

B. Pinterest ads manager (Paid ads specialist)

If you want to specialize in Pinterest ads, focus on using paid advertising to generate traffic, leads, and sales. Pinterest ads managers help businesses reach their target audience faster by setting up and optimizing ad campaigns.

Here’s what you must do as a Pinterest ads manager:

• Create and manage Pinterest ad campaigns for brand awareness, traffic, or conversions.
• Set up audience targeting and A/B testing to refine ad performance.
• Optimize ad creatives to increase engagement and conversions.
• Analyze data and adjust bidding strategies to get the best return on investment.

C. Full-service Pinterest manager

A Pinterest manager handles everything, from growing your account naturally to running paid ads, to get you the best results. Businesses looking for someone to handle everything usually go for full-service management.

Here’s what you must do as a full-service Pinterest manager:

• Optimize profiles, boards, and pin designs for better engagement.
• Develop content strategies and manage Pinterest SEO to grow organically.
• Run Pinterest ads and optimize them for the best performance.
• Track analytics and adjust strategies based on what’s working.

D. Niche-Specific Pinterest Manager

If you prefer working with a specific type of business, becoming a niche Pinterest manager is a smart way to stand out. 

Here are some niche specializations for Pinterest managers:

• E-commerce Pinterest manager: Works with Shopify, Etsy, and product-based businesses to drive sales through product Pins and ads
• Blogger Pinterest manager: Helps bloggers drive traffic to their websites by optimizing blog post Pins and SEO
• Coaches & course creators manager: Supports personal brands by growing their authority and visibility through Pinterest content

E. Pinterest virtual assistant (VA)

If you enjoy working with Pinterest but don’t want to focus on strategy, becoming a Pinterest virtual assistant could be a great option. Pinterest VAs handle simple tasks like scheduling Pins and organizing boards without diving into analytics or ads.

Here’s what you must do as a Pinterest virtual assistant:

• Create simple Pin designs using templates in Canva
• Schedule and publish Pins
• Organize boards and do light engagement (e.g., repinning relevant content)

2. Research and learn everything you can

If you want to become a Pinterest manager, you have to start somewhere before gaining experience. You need resources and a willingness to practice. 

Here are some of the best ways to learn how to be a Pinterest manager:

1. Read books and blogs
2. Hire a coach
3. Take a course

A. Read books and blogs

Begin reading books and blogs about Pinterest marketing, SEO, and social media strategy. Books can guide you step-by-step, while blogs help you stay updated on new trends and platform updates.

Pinterest’s Business Hub is a great place to find official guides on setting up accounts, running ads, and using analytics. 

You can also follow industry blogs like SocialBee, Social Media Examiner, or experienced Pinterest managers who share helpful tips and real-life strategies.

B. Hire a coach

If you want one-on-one guidance, working with a Pinterest coach can help you learn faster. They can review your strategy, answer your questions, and help you avoid mistakes. 

Look for someone with real experience managing Pinterest for businesses who offers coaching sessions. A good coach can give you tips on marketing, pricing your services, and landing clients.

C. Take a course

If you prefer more structure, a Pinterest management course can be a great option. Find one that teaches you the basics, from setting up an account to creating full-on Pinterest marketing strategies. 

Go on platforms like Udemy, Skillshare, and Coursera to find courses that cover both organic growth and paid ads. This way, you can offer a wider range of services. Check the reviews and pick one that includes hands-on exercises to apply what you learn right away.

3. Experiment with your own Pinterest account

Before managing Pinterest accounts for clients, gain hands-on experience with your own business. This helps you understand the platform, test strategies, and see what works best.

Start by setting up a Pinterest business account to gain access to useful tools like analytics, Rich Pins, and Pinterest’s ads manager. 

Choose a niche that interests you, like travel, food, or digital marketing, and optimize your profile with a clear bio, relevant keywords, and a profile picture or logo. Next, create 5-10 well-organized boards with keyword-rich titles and descriptions to help your content get discovered. 

Then, start designing and publishing Pins. Experiment with different styles, colors, and layouts. Post regularly, ideally at least once per day, but aim for 3 times/day, and see how your audience responds.  

The best times to post can vary, but certain time slots get more engagement: Tuesdays at 9 AM or 12 PM, Wednesdays at 1 PM or 6 PM, Thursdays at 12 PM or 3 PM, Fridays at 10 AM or 5 PM, and Saturdays at 11 AM or 2 PM can get your content more attention.

Lastly, keep an eye on Pinterest Analytics to track what’s working, whether it’s a certain type of design, posting time, or content format. If something performs well, create more of it. If something isn’t working, adjust it and try again.

4. Create templates, checklists, and workflows

Managing Pinterest accounts involves a lot of moving parts. To optimize your process, create templates, checklists, and workflows that simplify your process. These tools will save you time, ensure consistency, and make it easier to scale your online business.

A. Create Pinterest Pin templates

Design reusable Pinterest Pin templates for each client. This saves time because you can reuse these templates for the main types of content each business needs, making your weekly content creation much more efficient.

Use tools like Canva, Adobe Express, or Photoshop to create a few different styles with various layouts, fonts, and colors. This way, you can easily adapt them for different brands without starting from zero each time.