THE NEXT DAY On April 16, the SAP Connect Day for Data & IT will take place at IFEMA Madridan event in which SAP will bring together companies’ IT and business managers at the facilities of Pavilion 8 of IFEMA to explore, in a practical way, the best way to evolve towards an intelligent company in the era of agentic AI.
The conference, focused on enterprise AI and the data cloud, is designed for companies that are already experimenting with AI, and want to move from isolated pilot tests to the development and deployment of a strategy that connects applications, data and teams.
Three challenges will be addressed during the event: the harmonization of SAP and non-SAP data through an enterprise data structure that generates a reliable foundation for AI, the automation of critical processes to gain resilience and speed of response in the company, and the unlocking of the potential of AI, data and applications through a platform designed for the business.
The day will be moderated by AI popularizer Jon Hernández. It will combine inspiration and real cases with presentations from industry leaders. Among them, those of Laura Goodrick, Director of Financial Operations at Mercedes-AMG Petronas F1 Team; Saul Craviotto, elite athlete; and Rika Christanto, Partner at LifeX Ventures and Founder of Ontruck and Idoven.
In addition, the day will feature vision sessions, customer experiences and networking with SAP experts, technology partners and industry leaders. It will begin at 9:30 on April 16, and the doors will open an hour before, at 8:30 in the morning. Once the day is over, there will be a closing party enlivened by the humor of Pantomime Full.
Anyone interested in attending the event, which is completely free, can register to attend through this website. On this page you can also consult the complete agenda of the event, as well as the list of speakers.
