5 Tried-and-tested Strategies to Drive More Traffic from Instagram
Knowing where you can drive traffic from on Instagram is one thing, but capitalizing on this opportunity is a totally different ball game.
Here’s how five professional influencers have adjusted their Instagram strategy to drive as much traffic as possible:
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Maximize Your Link in Bio like Pepa Mack
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Create an Instagram Stories Highlight for Click-driving Content like Carissa Stanto
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Create Intrigue Through Instagram Stories like Nitsan Raiter
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Write Persuasive Captions and CTAs like Isis Breanna
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Use Reels for Viral Reach like Candace Junée
Traffic-driving Tip #1: Maximize Your Link in Bio like Pepa Mack
Fashion influencer Petra maximizes the link in her Instagram bio to the fullest using ’s Linkin.bio tool.
Rather than sharing all her outfit details in the caption of her feed posts, Petra encourages her audience of 1M+ followers to click and shop through her link in bio — where she can use clickable affiliate links.
As Petra uses Linkin.bio Standard, she can add multiple links to every Linkin.bio image she shares. This means her followers can easily shop her whole look.
Plus, she can add all of these links at the same time as she prepares her posts using ’s Instagram scheduling tools — saving valuable time and effort.
TIP: Drive even more traffic by including a CTA right above the link in your bio.
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Traffic-driving Tip #2: Create an Instagram Stories Highlight for Click-driving Content like Carissa Stanton
Stories may disappear after 24 hours, but with an effective strategy, they can live on forever!
Enter: Instagram Stories Highlights.
Take a page out of recipe and food blogger Carissa Stanton’s book and add top traffic-driving stories to your highlights reel.
Through her highlights, Carissa drives eyes to her top recipes by organizing them into clear categories and topics — letting her audience quickly find the content that’s of interest to them.
Traffic-driving Tip #3: Create Intrigue Through Instagram Stories like Nitsan Raiter
Nitsan Raiter is a prime example of how influencers can build hype, launch a product, and drive traffic through Instagram Stories.
She used Instagram Stories as her main marketing tactic for her recent photo preset launch, sharing before and after photos and messages of excitement from her community.
Nitsan also built up excitement and engagement by including a countdown sticker where her audience could set a reminder for the launch.
TIP: Use the question sticker to collect names of people who want you to send them a specific link via DM. This adds a personal touch and is an effective community-building tactic, especially if you have less than 10K followers.
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Traffic-driving Tip #4: Write Persuasive Captions With Clear CTAs like Isis Breanna
As an influencer, Instagram captions are a great way to connect with your community.
Take Isis Breanna for example, she’s turned her Instagram captions into an effective storytelling and traffic-driving tool.
Through her conversational captions, her audience learns about her entrepreneurial journey along with helpful marketing tips and hacks.
And she seamlessly integrates CTAs into her captions, encouraging her followers to either comment, click the link in her bio, or save the post.
TIP: Your Instagram captions don’t have to be as long or as detailed as Isis’ — just make sure they include a clear CTA to help drive traffic through your link in bio.
Looking for more persuasive caption writing tips? Check out our Ultimate Guide to Writing Good Instagram Captions.
Traffic-driving Tip #5: Use Reels for Viral Reach like Candace Junée
It’s no surprise that Instagram Reels are a major traffic driver — they’re the main growth hack on Instagram right now.
Take Candace Junée’s videos for instance:
She’s seeing major results by creating Reels that promote her services and courses.
One of the ways she does this is by adding clear on-screen text with CTAs that encourage her audience to read the caption and comments.
She uses her Reels captions to encourage viewers to visit her website (by tapping the link in her bio).
By following these five tried and tested strategies, you can drive serious traffic through Instagram.
With an effective traffic-driving strategy in place, you can increase your affiliate earnings and cross-promote your channels — all while making the experience easier for your community.
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