You’ve got the sales data, deadlines, and a room full of stressed people counting on your projections. For data analysts and business professionals, a sales forecast is about telling a story with data.
Microsoft Excel is a tried-and-true tool for storing your data and forecasting sales. Its robust features make it easier to analyze historical data and predict future sales revenue with accuracy.
In this blog, we’ll explore how you can turn raw data into meaningful forecasts with Excel and give you a handy template to hit the ground running. 📊
We’ll also introduce you to an even better option: ! Never lose sight of a single deal, and leverage AI to help with sales projections and forecasting.
How to Forecast Sales in Excel? (+ Template)
⏰ 60-Second Summary
Here’s how you can forecast sales on a Microsoft Excel spreadsheet:
Step #1: Set up an Excel spreadsheet with historical sales data (with data points like time periods and sales figures)
Step #2: Access the Data tab and select the Forecast Sheet to configure forecast parameters
Step #3: Customize the forecast by choosing the visualization style
Step #4: Click Create to generate the forecast with a chart showing predicted sales and confidence intervals
Step #5: Add a line chart to compare historical and forecasted monthly sales
Step #6: Regularly review and update the forecast based on actual sales data
Step #7: Use advanced forecasting tools like FORECAST.ETS or FORECAST.LINEAR for more precise predictions of future values
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How Do You Forecast Sales in Excel?
Sales forecasting in Excel is approachable with the right steps and tools. Whether you’re a pro or just getting started, understanding how to structure your data and apply sales forecasting methods is key.
Let’s look at clear, actionable steps to create accurate projections. 👀
Step #1: Set up your Excel spreadsheet
Create a new Excel spreadsheet. Enter your historical sales data, organizing it into two columns: one for the time periods, like dates, months, or years, and the other for corresponding sales figures. This structured dataset serves as the foundation for creating your sales forecast.
Step #2: Access the forecasting tool
Navigate to the Data tab in Excel and click on the Forecast Sheet option in the Forecast group. This will open a dialog box where you can configure your forecast parameters.
Select the table for which you want to create the Forecast sheet.
🔍 Did You Know? Excel has a hidden camera feature that lets you capture a live snapshot of a range of cells. When pasted elsewhere, the snapshot updates automatically whenever the original data changes.
Step #3: Customize your forecast
Choose a visualization style (line or column chart) within the Create Forecast Worksheet dialog. In the Forecast End field, set an end date for your forecast, for instance, a few months or even a year beyond your most recent sales data.
If you want to fine-tune your forecast, click Options to adjust additional settings. Here’s what you can change:
- Confidence Interval: Decide whether to display or hide confidence bounds in your forecast
- Seasonality: Select Automatic to specify a manual value if your data follows seasonal trends
- Fill Missing Points Using: Choose how to address any gaps in your dataset
- Aggregate Duplicates Using: Determine how duplicate timestamps should be managed in your analysis
🔍 Did You Know? Only 30% of sales professionals say their sales and marketing teams are fully aligned, but 61% believe alignment has become even more critical. Companies that achieve alignment between these teams see a 103% higher chance of hitting their sales targets than those that don’t.
For instance, in this sales forecast example, we’ve adjusted the Forecast End to June next year and increased the Confidence Interval to 99.99%.
Step #4: Create the forecast and examine results
Click Create, and there you go!
Excel will create a new worksheet with a detailed chart and dataset. The chart shows predicted sales trends alongside upper and lower confidence intervals, clearly representing your forecasted data.
💡 Pro Tip: Use named ranges (Formulas > Define Name) to label frequently used cells or ranges. This makes formulas more readable and easier to manage, especially in large spreadsheets.
Step #5: Add visual context to your data
Create a combined line chart to compare historical and forecasted sales more effectively. Highlight your periods, historical data, and projected values. You can go to the Insert tab and click the Recommended Charts option to change the chart type for better visualization.
For instance, here, we’ve selected the Date and Sales columns to create a line chart for comparison.
Step #6: Evaluate and update your forecast
Periodically review your sales forecast Excel sheet against actual sales results. Adjust settings or models to align with new information or market changes. This iterative process ensures your forecasts remain accurate and actionable over time.
💡 Pro Tip: Use conditional formatting (Home > Conditional Formatting) to visually highlight sales trends or outliers. For example, set a rule to show cells in red for values below your sales target.
Step #7: Try advanced forecasting tools (optional)
For more precise results, take advantage of Excel’s sales forecasting tools like:
- FORECAST.ETS: Ideal for exponential smoothing to account for trends and seasonality
- TREND or FORECAST.LINEAR: Suitable for linear regression-based predictions.
Apply these functions to cells where you want to calculate future sales, tailoring the formula to your specific dataset
Limitations of Forecasting Sales in Excel
While Excel is a popular tool for sales cycle management, it has several limitations that hinder its effectiveness. As businesses grow and sales processes grow more complex, you can’t rely solely on Excel for accurate forecasts.
Here are some of its limitations:
- Manual data entry and management: It needs extensive manual input, making it time-consuming and prone to errors
- Limited forecasting models: The tool only offers basic forecasting models, such as linear regression and moving averages, which may not capture complex sales patterns or seasonal trends
- Lack of automation: While Excel has Analysis ToolPak, it lacks robust automation, leading to repetitive processes
- Scalability issues: Excel struggles to handle large datasets efficiently as businesses grow and data volumes increase. This slows down processing times and makes forecasting more complex, especially for organizations with diverse product lines or sales channels
- No advanced analytical capabilities: It lacks advanced features, such as machine learning algorithms, which could improve forecast accuracy by adapting to new data patterns
🧠 Fun Fact: Early computerized sales forecasts were calculated on punch-card systems in the 1950s, which transformed business decision-making.
Create a Sales Forecast In
Sales forecasting needs precision and efficiency. , the everything app for work, makes the process easier with its dynamic suite of tools and intuitive features. The all-in-one productivity platform gives you everything you need to build accurate, actionable forecasts.
Let’s walk through how! 💪
Step #1: Import or input sales data
Collect your historical sales data, including metrics like order volumes, revenue, and customer lifetime value. You can enter this information manually or seamlessly import it from existing spreadsheets into ’s Sales Software.
Table View is a versatile feature that lets you organize your data into a clear, structured format, capturing all key sales metrics in one place. This setup simplifies data management and helps you easily track trends and evaluate performance over time.
You can create customizable tables for criteria like monthly sales figures, product performance, and customer acquisition rates. It also allows you to include specific data points relevant to the sales process, providing a clear overview of past performance.
Plus, any changes made to the table are in real time, aligning all stakeholders with current information.
Step #2: Visualize data
Dashboards offer an excellent way to visualize and track current and past sales data, helping teams gain actionable insights at a glance. These customizable dashboards display critical metrics like forecasted sales versus actual performance. You can analyze these with cards like bar charts, line graphs, and numerical counters.
This visual approach makes it easy to monitor sales key performance indicators (KPIs), assess progress against targets, and pinpoint areas for improvement.
For example, a sales manager could create a Dashboard showcasing monthly revenue trends, regional performance, and product-specific forecasts. Cards can display graphs comparing projected and actual sales, numerical widgets for cumulative revenue, and pie charts to break down sales contributions by category.
🔍 Did You Know? The Exponential Smoothing Model was one of the earliest statistical tools adopted for sales forecasting and is still widely used.
Step #3: Automate updates and reminders
Automations is a solid way to keep your team informed and tasks on track without manual intervention. Set up custom rules to trigger specific actions and ensure that updates and reminders flow automatically, saving time and reducing human oversight.
For instance, you can create automated notifications whenever forecasted sales fall below a certain threshold. This ensures your team can respond proactively, adjusting strategies or prioritizing follow-ups.
Similarly, Reminders can be set to alert sales reps about upcoming deadlines for updating projections or scheduling reviews with stakeholders.
🔍 Did You Know? Sales quotas were introduced in the early 20th Century to motivate and measure the performance of door-to-door salespeople.
Step #4: Leverage integrations
With Integrations, you can easily connect your CRM tools for accurate sales forecasting. Sync data directly from your CRM to ensure they’re always based on updated information.
This integration allows sales figures and projections to update automatically as new data flows in, making your forecasting process more dynamic and responsive.
With ’s ability to connect seamlessly with various CRM systems, you can visualize your sales pipeline while tapping into external data to fine-tune your forecasts for even greater accuracy and insight.
🔍 Did You Know? According to Salesforce’s State of Sales 2024 report, insufficient data impedes accurate forecasting for 39% of sales processes, highlighting the critical impact of data quality on predictive accuracy.
Step #5: Use ready-made templates
The Sales Forecast Template is an excellent tool for businesses looking to elevate their sales forecasting. With flexibility and extensive collaboration functionalities, it offers powerful features to customize and streamline your forecasting process.
The template visualizes historical sales performance, helps you set sales goals and track progress toward them, and collaborates with your team to plan for success.
You gain insights into upcoming market demands, identify areas of opportunity, and develop strategies to capitalize on with this free sales forecast template. With its advanced features, you can plan for future expansion, allocate resources more effectively, measure performance, and track progress against set goals.
⚙️ Bonus: Explore sales plan templates to kickstart your sales strategy, organize key objectives, and track progress all in one place. These templates help you stay focused, optimize workflows, and drive better results.
Forecast Your Success With
Excel’s utility in forecasting sales is undeniable. You can create forecasts for valuable insights with the proper techniques and templates. However, the platform has its limitations that hinder scalability and flexibility.
, the everything app for work, steps in with its robust automation, real-time updates, and intuitive dashboards, transforming how you manage data. You can create workflows, visualize your pipeline, and optimize your entire sales process without breaking a sweat.
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