What You Need to Know About TikTok
#1: TikTok Has Majority Gen Z Users (But That’s Changing!)
For many, the first thing that comes to mind when we say “TikTok” is lip-syncing teenagers and dance challenges. But don’t be fooled!
Brands like The Washington Post, Aerie, and Gucci have all joined the ranks of TikTok and have gained millions of followers, and not only from lip-syncing and dancing!
While much of TikTok’s audience is Gen Zers, that’s not to say their audience isn’t loyal.
For Gen Zs, building brand awareness and affinity where they are most active is important, especially since they are the next generation of consumers and advocates. If you can resonate with this demographic now on a platform that they enjoy using, you can look forward to them being loyal followers for years to come.
But the TikTok audience is changing and is continuing to grow in popularity. So even if your target audience isn’t Gen Z, it’s worth keeping in mind that TikTok is showing no sign of slowing down.
So now’s the time to build up your profile so you’re ready for when everyone (and we mean everyone!) is on TikTok!
#2: More Followers Doesn’t Equal More Sales
For brands on social media, growing your following usually comes with the promise of better sales opportunities or clicks through to your website.
But on TikTok, your goal should be to have a great brand affinity and to provide a space where your followers enjoy engaging with your content. It is a great way to build up a community that loves and supports your brand.
Take Fenty Beauty, for example. Fenty was one of the first brands on the app to create their own “Creator House”: The Fenty Beauty House.
Here, influencers and content creators came together to share TikTok videos about their life in the house, their beauty hacks, and of course, showcase the Fenty beauty line.
So, rather than using TikTok to make sales, Fenty founder Rihanna used it to support the creators who were already loyal fans of the brand and built a TikTok community around them.
Luckily, if social commerce is important, you can use a link in bio tool to drive your engaged followers from TikTok to your products.
Whether you’re just starting out in the world of TikTok or you’re looking to fire up your TikTok game and build a new strategy, we have you covered with our 12 top tips to grow your following.
