How to Get Views on Instagram: 10 Quick Tips
If you’re looking to boost your Instagram views to hack the algorithm, these 10 strategies will help you maximize your reach and visibility:
Create Trend-Based Content
Posting content that taps into current trends can help you gain more visibility.
“I’m sure this won’t come as a surprise, but our trend-based, entertaining content is what brings in the most views,” says ’s Social Media Manager, Chantal Hermetz.
“Mosseri has said it himself: the highest performing content is content that people want to send to friends. So the more relatable, humorous or entertaining a piece of content is, the more someone is likely to share it with someone—meaning more eyes on our content.”
Focus on Reels
Reels are currently the most effective content type for gaining Instagram reel views. They are prioritized in the algorithm, making them a great way to grow your reach.
Hot tip: Schedule them in advance using Social to make things easier.
Use Hashtags
Strategic use of hashtags will help your content get discovered by new audiences. Use a mix of trending, niche, and branded hashtags to maximize your reach. Try using our Hashtag Suggestions tool to find the best tags for your niche.
Encourage Shares & Engagement
The more your content is shared, the more views you’ll get. That means you’ll need to create content that people will want to send to friends, like relatable, cute or humorous posts.
Plus, you can use new Poll posts to get people talking directly in the comments – another way to improve visibility.
Collaborate with Other Creators
Partnering with other creators or brands can help you reach their audience, bringing in new viewers to your content. In ’s Influencer Index, our influencer database, we have over 10 million influencers to choose from – from household names to micro influencers and UGC creators.
Post Consistently
Consistency signals to the algorithm that you’re an active creator, which can help increase your visibility. Of course, you’ve got to balance this with quality, as consistent but poor content won’t win you the views you want.
Use Stories and Stickers
Use engaging features like polls and questions in your Stories to keep your audience engaged, which can lead to more views. It’s helpful to plan this in advance so you can keep your content strategy fresh, and you can maintain your time by scheduling your Instagram Stories ahead of time.
Engage with Your Audience
Actively responding to comments and DMs keeps your followers engaged and can encourage them to share your content, boosting views. Building a relationship with your existing viewers keeps them coming back for more – and recommending your content to others.
Optimize Your Posting Time
Posting when your audience is most active increases the chances that your content will be seen and shared. Check out our resource on the best time to post on Instagram if you’re not already optimizing your posting time.
Analyze and Adapt
Use Instagram Insights or, even better, a social media management platform like Social to track performance. When you monitor what types of content are getting the most views, you can double down on those strategies.
With Instagram’s shift to optimizing for views, creators and social media managers like you now need to focus on crafting content that captures attention and encourages engagement. By creating trend-based content, mastering Reels, and encouraging shares, you can maximize your visibility and grow your audience. More views not only lead to increased engagement but also open the door to monetization opportunities through brand partnerships and audience growth.
To make managing your content easier and stay on top of trends, try Social’s suite of tools, including all of those mentioned in this post. Sign up for a free trial and get on top of your Instagram strategy to boost your chances of getting more views and growing your brand.
