AI can take over some tedious tasks for social media managers and assist with those that require some measure of creativity. AI helps get things done faster—whether that’s transcribing videos or brainstorming campaign ideas. It’s worth giving an AI social media manager a try to understand how you might use it to your advantage. AI social media managers are available to trial for free, and they include Narrato AI, a complete writing assistant that helps enhance your efficiency so you can get more done and improve your work-life balance. This post offers ideas on using AI for social media marketing.
What is an AI social media manager?
What can an AI social media manager do?
What is an AI Social Media Manager?
An AI social media manager utilizes artificial intelligence to help manage your social media activities. AI has human-like intelligence, making AI-powered tools a reliable assistant to us sentient marketers. AI can process information orders of magnitude faster than humans, helping us generate or refine ideas more efficiently. When it comes to social media marketing, AI can (and has become) a member of social media teams for its ability and contribution to enhancing the speed and effectiveness of various SMM activities. Take a look at the role an AI social media manager might play for your business or organization.
What can an AI social media manager do?
There are several use cases for AI in social media management. Let’s begin with the low-hanging fruit:
- Video descriptions: An AI video description generator creates keyword-optimized descriptions for YouTube, saving you more time for other aspects of video marketing.
- Transcribing/Subtitling: AI video editors transcribe spoken content and match it to video stamps, saving time on manual typing. However, a final edit by a team member is recommended to ensure the accuracy of names/words and alignment with brand guidelines on spelling for technical terms.
- Repurposing video/audio: Need to convert podcasts into social media quotes or blog posts? An AI video/audio repurposing tool can generate content in your desired format for faster publishing.
- Improving content: An AI content improver refines grammar, punctuation, and syntax, and tailors content to match a specific tone or brand voice. It’s handy for optimizing captions or generating multiple variations of a post for A/B testing.
Explore other AI use cases for social media content
A thoughtful social media strategy keeps a balance between quantity and quality, ensuring consistent posting to maintain an engaged audience and meaningful interactions that grow trust. An AI social media manager can support this strategy by generating content and helping you create or refine content, including:
- Social media posts
- Ads
- Blogs
- Videos
- Images
Generate social media posts
More posts don’t necessarily help drive more social media engagement. And AI can’t yet come up with super interesting or unique taglines, teasers, or takeaways for social media posts. It does, however, do a good job of creating posts that are engaging enough to a loyal group of fans and followers. Have an AI social media manager announce your latest blog post on X and it will create one that reads well and has the necessary inclusions like a CTA, link, hashtags, and emojis. Want to publish a poll to gauge consumer sentiment on a topic? AI can create simple social media polls that make sense and sound natural.
See this example of an X post promoting a blog. Narrato AI created it based on the blog URL, in a friendly tone of voice (there are other options, including configuring to your brand voice), and within the character limit for X.
Here’s a poll Narrato created for LinkedIn.
AI-generated posts must be fine-tuned before they’re published. For that matter, any AI content requires review—refining or editing AI content is faster than creating content from scratch. An AI social media manager can re-generate content, giving different versions of a post, so also have the option to choose the version that best meets your requirements. As the content generation and regeneration takes mere seconds, you will still be saving time on content creation.
Now, if your content calendar demands that you create several posts each week for multiple social media accounts, you’re better off choosing an AI social media manager that generates content on autopilot and lets you publish directly from the platform. Taking the example of Narrato, the tool creates posts and schedules them for publishing. You can invite team members to co-create and collaborate on the platform. Narrato originally started as a content workflow and project management platform, and is one of the best options for collaborating on social media content (AI or human-written).
Generate video scripts
An AI social media manager can help in creating a rough script for YouTube or other social media channels. It’s useful when you need a script outline quickly or ideas on approaching your video. As creating a polished script generally takes hours, a bit of assistance from AI in starting off or fleshing out your ideas, can shave minutes to hours off the process.
Generate meme ideas
What’s social media engagement without a little fun? When it comes to marketing results, memes are no laughing matter, having a significant positive impact on consumer purchase intentions. But creating memes is a creative challenge—whether you’re handling SMM on your own or part of a team, you can benefit from AI’s creative chops in coming up with engaging themes more quickly. Here are some meme ideas Narrato suggested for the topic ‘working from home’:
Generate social media ads
You know your product/service best and understand the selling points that have the most impact on potential clients. AI can make social media advertising less taxing, particularly when you’re stepping up a campaign or on days you’re fighting mental fatigue, and also help craft more high-converting ads. Take a look at the social media ads for Facebook and Instagram that Narrato created within seconds.
Generate images
AI-generated images are pretty easy to distinguish from human-led art and graphics. But they’re effective just the same. Sure, you should be careful not to choose AI images depicting six fingers on a model or an unrealistic, if stunning, landscape. In a situation where you need several images for, say, a festive campaign, AI images can help get those ads out quicker than if your team was to create every image (the extra finger or arm can be fixed faster on Photoshop).
In addition to being a top-rated AI social media post generator, Narrato also creates high-quality AI images and offers access to CC images and GIFs directly on the tool. See how Narrato creates social media images from your description and image style (photograph, 3D render, pop art, hand-drawn sketch, and more).
AI chatbots
Are you just talking to a human agent or a bot? It may not matter given how people, particularly younger generations of internet users, are receptive to AI-generated responses. AI chatbots today are sophisticated enough to mimic human conversations, which means the important daily activity of responding to comments on your Instagram, X, LinkedIn, or Facebook post can potentially be taken over by an AI chatbot. Benefits include faster response times, 24/7 support, and an enhanced customer experience.
This daily SMM activity can be handed over to AI after considering certain factors. For example, can the chatbot gauge intent and engage in meaningful interactions? Can you keep it up to date so it only provides the latest information to followers? What is the level of risk that the chatbot will act in a biased way? If your research and experience tell you that a personalized user experience is best provided by a human executive, it’s best to continue delivering the human touch that your fans and followers have grown accustomed to.
Use AI for social media marketing
Though AI presents opportunities to save time on social media activities and enhance engagement, it is not intended to work on your behalf. A balance between embracing AI’s capabilities and maintaining a genuine human touch is essential to avoid making social media engagement a wholly machine-to-people affair.
Social media thrives on personal connections. Followers value authentic interactions. So, maintaining a balance between AI-driven automation and human oversight is essential. For example, allocate time to engage with comments, participate in conversations, and inject your brand’s personality into interactions. This balance not only ensures personalized user experiences but also prevents your communication from becoming mechanical or impersonal.
Use AI to generate ideas, multiple versions of an ad, images for a campaign that runs for a month or more, refine text, and assist with tasks like creating video descriptions and subtitles. Ensure human review and oversight to avoid social media content that can affect how your target audience or clients perceive your business.
To get the most from an AI social media post generator, set aside some time to understand how AI prompts work. This will also help you use different types of AI social media management tools as they all generate results on the prompts you provide. A reliable AI social media manager and a good knowledge of prompts will also allow you to trial AI tools more quickly and effectively. Get started with Narrato and discover the advantages of AI for social media engagement sooner rather than later.
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