Does reposting on LinkedIn help?
When someone in your network engages with a post, it can appear in your timeline, increasing the visibility of that content. This means that when you repost and your connections interact with it, their activity can expose your post to a broader audience, potentially leading to new connections.
What’s more, sharing interesting content shows you’re in the know, and tagging the original creator can start conversations and attract new connections. Plus, when you repost industry-relevant updates, you show you’re informed and credible.
And the best part? It’s a time-saver. Instead of constantly brainstorming new LinkedIn post ideas, reposting keeps you active and relevant with minimal effort.
What you should repost on LinkedIn:
- Industry news and trends
- Articles and case studies
- Influencer content
- Business updates and milestones
- Job openings
- Evergreen content
1. Industry news and trends
Sharing industry news and trends is an easy way to show you’re up-to-date with innovations in your field and become a source of the latest news for your connections. For instance, check out how this post on innovation was reshared:
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Stick to trusted sources like top publications, thought leaders, or industry organizations. Also, make sure the news is relevant and something your audience will genuinely care about, so you increase your chances at visibility on the platform.
2. Articles and case studies
How-to articles and case studies help your audience pick up strategies they can actually use in their field. Choose content that fits common challenges in your industry, like boosting productivity or increasing sales, so it feels relevant.
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When you repost, pull out the main takeaway or share a tip that stood out to you from the article or blog post. This makes it easier for your audience to get curious about the content at a glance.
3. Influencer content
Reposting content from influencers is a smart way to join relevant conversations and connect with prominent names in your field. Pick posts from influencers who share useful tips or updates that match your niche and values:
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When you repost, tag the influencer and add your opinion, whether you agree, disagree, or have a question. It makes the post more engaging and can help you build connections with industry leaders.
Or, as seen above, you can simply thank them for their contribution.
4. Business updates and milestones
Business updates and milestones, such as new products, partnerships, or awards, are great for showing your growth without being too salesy. Focus on updates your audience will care about, like a product that solves a problem or a partnership that supports your common goals:
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When reposting, tell your audience how your update ties into your company’s journey. Adding visuals like team photos or award pics can make your post more eye-catching and engaging.
5. Job openings
Reposting job openings helps your company find the right people and gives your connections a chance to discover opportunities that might be a good fit for them. Pick roles that your connections might find interesting or relevant.
When you repost, mention what makes the job or company stand out, like the work culture, growth opportunities, or the role’s impact:
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And don’t forget to encourage people to apply or pass it along to someone who might be a good fit. It’s an easy way to support others while giving your company a little extra spotlight.
6. Evergreen content
Evergreen posts are those that stay relevant and useful over time, like helpful tips or how-to guides. Look for content of yours that answers common questions or solves ongoing problems.
When you share it, mention what’s in it for your audience right now. You could even share how you’ve used the advice yourself or how it ties into what’s happening in your industry. This way, you can educate, inspire, and connect with your network while showing your you know your stuff.
