Inbound marketing and customer relationship management platform HubSpot Inc. today announced it’s changing how customers pay for artificial intelligence with the introduction of an outcome-based pricing model for two of its core AI tools that ties cost directly to results rather than usage.
The company is shifting its Breeze Customer Agent and Breeze Prospecting Agent to the new pricing structure from April 14, marking a shift away from traditional per-seat or per-interaction fees that dominate much of the AI market today. With the updated model, customers only pay when the agents successfully complete assigned tasks.
HubSpot first introduced its Breeze in September 2024, pitching the offering as an embedded AI layer across its customer platform. Breeze offers a chat-based copilot, automated AI agents and a customer intelligence system that helps marketing, sales and service teams work more efficiently using their own data.
The service allows users to generate content, automate workflows, engage leads and handle customer support through specialized agents.
With the changes, pricing for the Customer Agent will drop from $1 per conversation to 50 cents per resolved conversation. According to HubSpot, the tool resolves about 65% of customer interactions and reduces resolution time by 39%, suggesting a growing level of reliability that supports the move to performance-based billing.
The Prospecting Agent is also receiving a price overhaul, moving from a recurring monthly charge based on enrolled contacts to $1 per qualified lead recommended for outreach.
HubSpot argues that outcome-based pricing has been difficult for most AI vendors to offer because many systems lack the consistency required to guarantee results.
The company is differentiating its approach by embedding its agents within its Smart CRM platform and providing them with access to customer data, relationship history and business-specific context. The integration allows its AI to deliver more predictable outcomes than generic models that operate without insight into a company’s internal data.
“Businesses are being asked to make big bets on AI right now. Too often, that means paying for potential rather than performance,” said Jon Dick, chief customer officer at HubSpot. “Outcome-based pricing removes that risk. You pay when it works, full stop. Customers can move faster, experiment more and trust that their spend is tied to real results.”
Photo: HubSpot
Support our mission to keep content open and free by engaging with theCUBE community. Join theCUBE’s Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities.
- 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more
- 11.4k+ theCUBE alumni — Connect with more than 11,400 tech and business leaders shaping the future through a unique trusted-based network.
About News Media
Founded by tech visionaries John Furrier and Dave Vellante, News Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.
