At the end of last year, Indonesia prohibited the sale of the iPhone 16. The surprising measure did not go unnoticed, but what really caught the attention was the reason: Apple had not invested enough in the country.
Google either had better luck. Shortly after, the authorities vetoed the marketing of the Pixel, although they were never officially sold in Indonesia. Now, everything indicates that the situation is about to take a turn.
The return of the sale of the iPhone seems imminent
Bloomberg points out that Apple and the Indonesian Ministry of Industry They reached an agreement to lift the smartphone prohibition. The sources indicate that the movement should be formalized this week.
The Indonesian government plans to hold a press conference to publicize the details of the commitment. However, the American media points out that Apple’s investment has played a leading role.
The firm led by Tim Cook would have committed to invest no less than 1,000 million dollars in Indonesiaa figure ten times higher than the one previously destined for the creation of several Apple Developer Academy.
And what will that money be invested? As explained, Apple will allocate it to the construction of an AirTags production plant in collaboration with Luxshare Precision Industry Co., an old Chinese partner of the Cupertino company.
Another part of the investment will be directed to a New factory in Bandunga city southeast of Yakarta, which will focus on the production of other accessories. In addition, Apple will continue to finance its programming academies in the country.
The prohibition of the iPhone 16 that is now about to disappear has been supported by a regulation that establishes that certain products must have a national component level certificate (TKDN)
The TKDN is an index of the percentage of national components used in production. Apple and Google mobile devices They must reach 40% In the mentioned metric, but there are many ways to meet this requirement.
Companies that do not manufacture their products in Indonesia usually resort to agreements with local suppliers at some point in their supply chain. Other strategies, such as hiring local labor and investments, also contribute.
And if you wonder why Apple is so determined to overcome this prohibition, the answer is simple: it is about The greatest economy of Southeast Asia and the fourth most populous nation in the world. That is, of a large market.
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