3 Impactful Influencer Marketing Campaigns
ICYMI: Influencer marketing is on track to become a top marketing strategy for brands.
And for good reason — the industry is expected to reach a value of $22.2B by 2025.
So, teaming up with influencers in your niche provides the perfect opportunity to boost your bottom line.
Not convinced? Here are three brands who created successful influencer marketing campaigns (with the help of Influence™) to inspire you:
#1: Reebok x Zumiez
When Reebok teamed up with Zumiez to elevate their “Club C 85” shoe for the holiday season, they knew an influencer marketing campaign powered by Influence would be the perfect way to spread the word.
The plan? Garner engagement using Gen Z creators who prioritize street style and individuality.
And it worked — across Instagram and TikTok, the campaign drove a collective 927.6K impressions and 55.6K engagements, resulting in a 6% average engagement rate.
FYI: Influence is an influencer marketing platform trusted by enterprise brands to plan, grow, and manage their campaigns. Learn more.
#2: Express
When retail clothing brand Express drove 168% ROI in sales via its enhanced ambassador program launch, they proved influencer marketing is very much in style.
How did they do it? By migrating their existing program to Influence and going all-in on their influencer marketing strategy.
Enough said.
#3: Champs Sports
What do you get when you combine athlete-influencers and retailer Champs Sports?
Wins across the board.
As a result of four major campaigns, Champs Sports gained 3M impressions, 353.1K engagements, and an average engagement rate of 11.8% — knocking their benchmarks out of the park.
Dive into more of our favorite influencer marketing campaigns: 7 Influencer Marketing Campaigns to Inspire Your Next Launch.
