Starting today, IGTV will be no more.
That’s right, Instagram is merging IGTV and Feed videos into a single format: Instagram Video.
Head of Instagram, Adam Mosseri, has been hinting at a more “simplified video experience” on the platform for a while.
By merging IGTV with Feed videos, Instagram has a single destination for longer form video content – providing a clearer distinction between Instagram Reels.
To support this change, Instagram is introducing several new features for Instagram Video:
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A new Video tab on Profile
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Trimming
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Ability to upload video captions
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People and location tagging
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60 second Feed Previews*
NOTE: Previews will be limited to 15 seconds for In-stream Video Ads.
The new Video tab will replace the old IGTV tab on user’s profiles, with a new “play button” icon.
Starting today, we’re combining IGTV and feed videos into one format – Instagram Video.
We’re also introducing a new Video tab on your profile, where this combined video format will live, to make it easier for people to discover new video content. pic.twitter.com/yVZYrgPX3d
— Alexandru Voica (alexvoica.eth) 💀 (@alexvoica) October 5, 2021
IGTV and feed video analytics will now be available under a new “Videos” tab in Instagram Insights, rather than in separate displays.
Based on what we know so far, it sounds like most of the existing IGTV features will be repackaged in the new Instagram Video format. It’s still unconfirmed how IGTV series content will take form on the new platform, or whether the ability to download and share an Instagram Live will still exist.
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