INSTAGRAM has officially launched its repost feature, allowing users to share public Reels and grid posts directly to their feeds, a similar function to retweet in X.
The launch from the social giants went global on August 6, with the aim of boosting engagement for creators, businesses, and brands, Meta says.
The reposts will appear on friends’ and followers’ feeds, as well as a separate reposting tab added to users’ profiles to ensure the shared content can easily be tracked.
The repost feature allows users to reshare public posts and Reels with added personal text, appearing in followers’ feeds like regular posts.
What does this mean for content creators?
For influencers it broadens their audience and reach as it means celebrities or brands can repost their content.
Though feeds could cluttered with second-hand content due to the overuse of this function which could lead to a loss of a audience.
So it will be a balancing act on how often and for what this function should be used as if its over used it could feel like Twitter.
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What does it mean for Brands?
For brands it create a new area of lost-cost revenue.
Any fan, partner or employee can repost branded content into their own network and it will no longer have a 24-hour expiry date with original links preserving.
Reposted content is also eligible to be recommended to new audiences outside the brand’s followers base.
This function has a low plagiarism risk with logos and handles credited and visible.
Though the platform has emphasised the importance’s of respecting the original creators’ rights to avoid copyright issues.
What is the location and Instagram map function?
In the US, Instagram users can share their location on the Instagram Map, which will allow users to share their last location with specific accounts they desire to share it with.
Meta have said there is an option to turn it off at anytime.
Another element of the shared location is user can explore location-based content which could be restaurant spots that are in friends Instagram reels.
