A single source of truth across the entire funnel
360 eliminates the manual work of reconciling reports by automatically populating data as campaigns run. The system unifies organic, paid, and commerce data across all influencer activations, creating a shared source of truth that every team can trust.
Here’s how it works in practice: As influencer content goes live, 360 captures organic performance metrics including likes, comments, shares, saves, views, and impressions. When that content gets amplified through paid social, the platform tracks paid-specific metrics like CPM, CPE, paid views, paid engagements, and total paid spend. When creators drive traffic through Mavely by affiliate links, the system tracks clicks, GMV, and conversions by creator, campaign, and traffic source. All of this data flows into 360 automatically, with no manual data entry or CSV uploads required.
Marketing leaders can filter and segment across any dimension: view performance by individual campaign, compare results across platforms, analyze effectiveness by creator tier, track GMV by product category, or see how different retailer channels perform. The platform connects seamlessly with existing marketing analytics, integrating Influence and Mavely by commerce data without manual data stitching. This means teams spend less time building reports and more time acting on insights that drive performance.
For teams presenting to the C-suite, collaborating with regional stakeholders, or optimizing campaigns with agency partners, 360 delivers insights in formats that make sense for each audience. Set up automated reporting cadences, create custom views for different stakeholders, and ensure everyone is looking at the same trusted data.
